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FOOD IRRADIATION UPDATE
FEBRUARY 28, 2003
Food Irradiation Update is published by the Minnesota Beef Council

 
U.S. Army Renews Irradiation Deal With Food Technology Service
Before Pasteurization of Milk, Bovine TB Used to Kill Humans

Public Citizen Renews Push for Irradiation Moratorium

Upcoming Irradiation Workshop in Portland, Oregon
The Dirt on Dirt: Getting Down to the Nitty-gritty: Just how clean is our food?

World Irradiation Congress to be held in May 2003 at Chicago  

Updated List of Restaurants and Retailers Marketing Irradiated Ground Beef  

Food Irradiation Education Activities

U.S. Army Renews Irradiation Deal With Food Technology Service: www.meatingplace.com by Dan Murphy (February 24, 2003) Mulberry, Fla.-based Food Technology Service Inc. and the U.S. Army Soldier and Biological Chemical Command have renewed an on-going Cooperative Research and Development Agreement through 2008, according to a news release.

Under the agreement, Food Technology Service irradiates packaged and unpackaged food products for testing by the Army's Soldier Systems Center in Natick, Mass. As part of the agreement, the company irradiates a variety of entrees eaten by the space shuttle astronauts.

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Before Pasteurization of Milk, Bovine TB Used to Kill Humans (February 28, 2003) The Northwest Evening Mail via FSNET http://www.nwemail.co.uk/A2hrhe.HTM
In the 1930s bovine tuberculosis was a significant human disease in Great Britain, with 50,000 cases and 2,500 deaths per year. When milk pasteurization was introduced in the 1950s and 60s this dropped
dramatically.

There are now around 50 cases seen in Britain each year - with the majority affecting people aged over 55. These people are thought to have been infected before pasteurization was introduced. Government milk hygiene regulations require that all herds selling raw milk for drinking be officially TB-free. Milk from herds under bovine TB restrictions must be pasteurized, which deactivates the M Bovis organism.

The United Kingdom Department of Environment, Food and Rural Affairs says carcasses are inspected at slaughter and those with signs of generalized infection be fully condemned and declared unfit for human consumption.

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Public Citizen Renews Push for Irradiation Moratoriam: (February 28, 2003): by daniel yovich for www.meatingplace.com Citing a European scientific study, Public Citizen on Thursday (Feb. 27) renewed its campaign to get the Food and Drug Administration to rescind its approval for irradiation treatment of Beef, pork, poultry, eggs and vegetables.

In public comments filed with the FDA, the activist group also asked the FDA to deny five pending requests to irradiate packaged deli meats, frozen meals and snacks. Public Citizen bolstered its arguments by citing a study by French and German scientists. Funded by the European Union, the study reportedly concluded irradiation supposedly cause concentrations of chemicals called 2-alkylcyclobutanones, or 2-ACBs, which the scientists say causes colon cancer in rats.

"This is a moment of truth, the FDA can either preserve or gamble with the health of the American people," said Wenonah Hauter, director of Public Citizen's Critical Mass Energy and Environment Program. "The wrong choice could have serious, unintended consequences, particularly for children and other vulnerable populations."

An FDA study published in June of 1998 says the agency finds the process safe and effective. Before approving red meat irradiation, the agency reviewed numerous scientific studies conducted worldwide. These included research on the chemical effects of radiation on meat, the impact the process has on nutrient content, and potential toxicity concerns.

The study notes irradiation's acceptance among a wide-variety or national and international organizations, including the World Health Organization, the International Atomic Energy Agency, the American Medical Association, and the American Dietetic Association.

Trade groups such as the National Meat Association, the Grocery Manufacturers of America, and the National Food Processors Association also support irradiation.

FDA spokespersons declined to comment on Public Citizen's filings. Industry trade organizations contacted by Meatingplace.com said they were unaware of the development.

"Having just learned of this EU study, and the action taken by the European Parliament, NMA awaits impartial scientific evaluation of the study, as well as the response of the FDA in this matter," said Kiran Kernellu, spokesperson for the NMA.

Late last year, Public Citizen ran a five-week campaign against the use of irradiated meat in public schools targeting the Agriculture Department's plan to include irradiated beef in its School Lunch Program. The organization flooded USDA with comments against the inclusion of irradiated meat in school lunches, but the Agriculture Department ignored the campaign.

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Upcoming Irradiation Workshop in Oregon –The Oregon Beef Council is hosting an Irradiation Workshop Tuesday March 4 from 9:30 am - 2:30 pm at the Food Innovation Center located at 1207 NW Naito Parkway in Portland.  Speakers and presentations will include: Dr. Emilio DeBess, Oregon Department of Health, Michelle Torno, R.D. MN Beef Council and Ron Eustice, Exec. Dir., MN Beef Council. Space is limited, only those with reservations will be able to attend.  Please call Oregon Beef Council office at 503/274-2333 to reserve your spot.  Contact Dianne Byrne Johnston at Dianne@orbeef.org or Ron Eustice at reustice@mnbeef.orbis.net 

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The Dirt on Dirt: Getting Down to the Nitty-gritty: Just how clean is our food? (February 23, 2003) Pioneer Press by Kay Harvey

You'll eat a pound of dirt in your lifetime Most of us have heard that bit of folk wisdom. But should we believe it?

Nope. Now, the gritty truth: A pound is just the appetizer. 'We actually eat more than a pound of dirt in our lifetime,' says Susan Moores, a St. Paul dietitian and spokeswoman for the American Dietetic Association. 'Probably several pounds, depending on how long an individual lives.'

It's a tough thing to swallow. But the good news is dirt probably won't hurt you — depending on what you call dirt. Put it this way: Typical Minnesota soil won't hurt you, soil and food experts say. Unless it's contaminated by things you really don't want to read about over your morning coffee.

 

Dirt is hardly the lone substance invading our culinary turf. It's virtually impossible to get all the foreign objects out of food on its way to processing, according to the U.S. Food and Drug Administration. So, the FDA has settled on monitoring what it considers acceptable levels of unappetizing offenders.

Here's your official warning: Do not continue reading this story if you're eating.

 

In processed cornmeal, for example, FDA guidelines allow one or more whole insects, 50 or more insect fragments, two or more rodent hairs and one or more rodent excreta per 50 grams. In a can of peaches, 3 percent of the fruit can be moldy or wormy. And canned mushrooms will pass inspection if they have no more than an average 20 or more maggots per 100 grams.

 

SOIL VS. DIRT

Surprised? So was Jay Bell, now a faculty member in the University of Minnesota's College of Agriculture, when he once worked at a job counting tomatoes before they were shipped.

"It was my job to count the maggots, too," he says. "It was pretty amazing how high they'd let the number go."

 

But bugs and worms won't hurt you, either, he says. In many cultures, people eat insects. And in many packaged products, they are exposed to heat — which kills disease-producing organisms — during processing. As a professor of soil science, Bell has the dirt on dirt, too. For those who don't make a distinction, he likes to establish the difference between soil and dirt.

"Soil is a living body that occurs on the surface of the Earth," he explains. "It has to be able to support plant material, and it usually has something growing in it. Once you remove it from the surface of the Earth, it's dirt. Dirt is what you have under your fingernail."

 

And on some of your vegetables when you pick them out at the supermarket produce counter.

Unlike soil, which is full of nutrients, dirt no longer supports organic matter so has lost most of its nutritional value. That indicates it's low in calories, if that helps anyone to better accept it as part of the standard American diet. Some mothers have been known to tell their children not to complain about a little dirt on their veggies because dirt has minerals in it. But Bell doubts there's much nutritional value in dirt.

"Whether it's got minerals in it or not, it probably just passes through the human body," he says. "I doubt the minerals are available in a way that's going to do you much good."

 

DIRT VS. DISEASE

Dirt is most likely to cross one's palate when eating root vegetables, especially those with crevices in them, such as potatoes and carrots, food experts say. It's also common in leafy greens, such as lettuce and spinach, which tend to collect blowing soil and retain it when they are pulled out of the ground.

"Almost any fresh fruit or vegetable is going to catch some dirt," says Moores, the dietitian. "I made a tuna salad the other day, and the celery was just stuffed with mud." She did her best to wash the mud off, a practice she advocates.

 

Soil and dirt aren't the only substances that get on food. "Dirt" on food is to most people "anything we're not planning on," says Donald Vesley of the University of Minnesota School of Public Health. He agrees that inert particles of dirt carrying nothing dangerous are probably irrelevant.

 

"What's of most concern would be pathogenic organisms, bacteria or viruses," he says.

Pathogens — microorganisms able to cause disease — are the real bad guys. They can be present in raw food or make their way onto food during processing and handling.

 

Publicized cases of food contamination in the manufacturing, restaurant and cruise-ship industries have brought the topic of food safety to the dinner table, says Vesley, a professor in the division of environmental and occupational health.

 

He emphasizes the importance of hand washing before eating or preparing food; keeping kitchen tools sanitized; cooking hamburger, poultry, pork, fish and eggs thoroughly; and storing perishable foods properly.

 

"Keep it hot, keep it cold, or don't keep it," he advises. But there are two schools of thought on the subject of the zealous washing of fresh fruits and vegetables. One is that ingesting normal nonfood substances can help the body build up immunities to some diseases. The other is that dirt on food can hurt you and you'd better scrub those potatoes with a vengeance.

 

Bell, the soil science professor, says he doesn't wash his fresh produce particularly ambitiously. "My wife does," he says. "She likes to have it as clean as possible. But I don't. I don't see a problem with it."

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World Irradiation Congress to be held in May 2003 at Chicago:  The World Irradiation Congress is scheduled for May 5 to 7, 2003, at Chicago's McCormick Place. The international event will provide a comprehensive technical and scientific forum to promote the technology and benefits of food irradiation around the globe. The congress will examine the future of food irradiation in a comprehensive program that includes analysis of the: Global situation and outlook on the use of irradiation as a sanitary and phytosanitary treatment; Major markets and market trends; Technological developments, such as irradiation facilities and quality assurance; Investment opportunities; A visit to a commercial food irradiator; a buyer-seller business conference and technical sessions.

The keynote speaker on May 5 (Monday) will be Dr. Elsa Murano, USDA Undersecretary for Food Safety, speaking on "Food safety from farm to fork: the role of food irradiation."

Other top speakers include the CEOS of FMI and GMA; the presidents of IFT and the International Union of Food Science and Technology; the director of National Food Safety & Toxicology Center at Michigan State University; and top officials from the World Health Organization, the Food and Agriculture Organization of the United Nations, the International Consultative Group on Food Irradiation, the Minnesota Beef Council and such companies as Huisken Meat Co., International Dairy Queen Inc., Food Technology Service Inc. and Hawaii Pride Inc.

For more information and to register, contact:
The National Food Safety & Toxicology Center
Michigan State University
165 Food Safety & Toxicology Building
Michigan State University
East Lansing, MI 48824-1302
517/432-3100
Website: www.foodsafe.msu.edu/Congress/congress.html
or www.foodsafe.msu.edu. 

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Updated List of Restaurants and Retailers Marketing Irradiated Ground Beef

(Supermarkets and Restaurants added since November 28, 2002---Updated February28, 2003)

Tops Markets based in Amherst, NY, began selling fresh irradiated ground beef in mid January. Tops is selling both 85 percent lean and 90 percent lean irradiated fresh ground beef. The irradiated meat will make up about 5 percent of the ground beef offered at Tops, according to the Amherst-based company. Tops Markets, LLC is one of six retail operating companies under Ahold USA, one of the leading supermarket operations in the U.S. Tops currently operates 156 Tops Friendly Markets in New York, Pennsylvania and northeast Ohio.

Giant Eagle Inc. began offering irradiated ground beef on Jan. 12th. Giant Eagle, Inc., ranked 22 on Forbes magazine's largest private corporations list and recently named Progressive Grocer's Retailer of the
Year, is one of the nation's largest food retailers and food distributors with over $4.4 billion in annual sales.  Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 124 corporate and 89 independently owned and operated stores throughout western
Pennsylvania, Ohio, north central West Virginia, and Maryland. Giant Eagle is the first in that region to offer irradiated meat products in the form of 80 percent lean/20 percent fat and 93 percent lean/7 percent fat ground beef. Educational point-of-purchase brochures and signs introduced meat department customers to the concept and safety benefits of irradiated ground beef, nattily packaged in opaque, one-pound tubes similar to ready-to-bake cookie dough.

Schnuck Markets Inc. became the first supermarket chain in the St. Louis area on January 13th to sell irradiated fresh ground beef and frozen beef patties. Schnucks is selling fresh ground beef chubs ("chub" refers to the plastic packaging, similar to that of pork sausage) supplied by Excel, a subsidiary of Cargill of Wichita, KS and frozen beef patties which come from Huiskens of Sauk Rapids, Minn. The SureBeam Corporation of San Diego, Calif. will irradiate the ground beef and beef patties in their Sioux City, Iowa facility.  Schnucks first offered SureBeam irradiated ground beef in its Peoria and Pekin, Ill. stores last winter. While sales of the product met Schnucks expectations, a company spokesman says education is the key to greater acceptance.

Schnuck Markets, Inc. currently operates 102 stores and 93 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee and Mississippi. This includes five stores that operate as Logli Supermarkets and a stand-alone Sentry drug store. Schnuck Markets, Inc. is currently ranked 83rd in the Forbes Magazine listing of the nation's "Top 500 Private Companies."

Publix supermarkets began selling New Generation brand irradiated frozen ground beef patties, boneless chicken breasts and chicken tenders from Colorado Boxed Beef Company on January 13th. The Lakeland, Fla.-based chain will also consider offering fresh irradiated products in the future. New Generation-brand products are processed by Food Technology Service Inc., a Mulberry, Fla.-based, gamma-source irradiation facility. Publix, with 711 stores in Florida, Georgia, South Carolina, Alabama and in Tennessee later this year, is owned by its more than 119,000 employees and posted 2001 sales of $15.3 billion. www.publix.com.    

 

Safeway Eastern Division began offering fresh irradiated ground beef on January 27th at all 136 supermarkets in Maryland, Virginia, Delaware and Washington, D.C. Safeway's Eastern Division employs approximately 11,000 people and operates 136 stores, including 16 in the District of Columbia, 75 in Maryland, 44 in Virginia and one in Delaware. 

 

Dierbergs Markets of St. Louis, MO added two new electronically irradiated fresh ground beef items to its meat department on February 1, 2003. Dierbergs new items, a fresh 93-percent lean ground beef and an 85-percent lean ground round, which are supplied by Excel, from its processing plant in Dodge City, Kan.  Dierbergs operate 19 stores in the St. Louis area.

 

Weis Markets, Inc. became the first retailer in Central Pennsylvania to market irradiated ground beef in the Central Pennsylvania area on February 2nd.  The irradiated fresh ground beef will be provided by SureBeam Corp., packaged in 1 pound trays - 85 percent lean and 1 pound packages - 93 percent lean patties. Founded in 1912, Weis Markets currently operates 160 stores in six states: Pennsylvania, Maryland, New Jersey, New York, Virginia and West Virginia.

Giant Food Stores, based in Carlisle, Pennsylvania on February 3, 2003, joined the rapidly growing list of retailers offering SureBeam processed fresh ground beef. Giant is offering irradiated fresh ground beef  in one-pound packages of 85-percent and 93-percent lean.  The chain operates a total of 113 stores in four states, under the name GIANT Food Stores in Pennsylvania, and under the name MARTIN'S Food Markets in Maryland, Virginia, West Virginia and Western Pennsylvania.  GIANT Food Stores is a part of Royal Ahold, a Netherlands based company. Ahold is a leading food provider in the United States and elsewhere with total sales of approximately USD 52 billion.  Over 60% of its worldwide sales are currently generated in the United States. GIANT Food Stores, LLC employs over 20,000.

ShopRite supermarkets of Edison, NJ, the largest retailer-owned cooperative in the United States began selling SureBeam processed fresh ground beef products in one-pound case-ready packages of 85-percent and 93-percent lean, as well as one- and three-pound chub packages in 85-percent and 93-percent lean on February 5, 2003.

From a small, struggling cooperative with seven members – all owners of their own grocery stores – Wakefern has grown into the largest retailer-owned cooperative in the United States and one of the largest employers in New Jersey. The cooperative is comprised of 38 members who individually own and operate supermarkets under the ShopRite banner. Today, Wakefern Food Corporation, the merchandising and distribution arm of the company, and the 200 ShopRite stores located throughout New Jersey, New York, Connecticut, Pennsylvania and Delaware, employs more than 40,000 people. In 1999, America’s Second Harvest recognized ShopRite as the Grocery Distributor of the year.

 

Associated Wholesalers, Inc., based in Robesonia, Pennsylvania, began offering SureBeam processed fresh ground beef products in one-pound case-ready packages of 85-percent and 93-percent lean, and 93-percent lean patties on February 12, 2003. Currently, 52 central Pennsylvania stores offer case-ready fresh ground beef processed with electron beam technology.

 

Associated Wholesalers, Inc. operates as a cooperative food distributor and related products provider. The company also operates facilities in York, Pennsylvania and Scranton, Pennsylvania with customers located in seven states including Pennsylvania, Delaware, Maryland, Virginia, West Virginia, New York, and New Jersey. Member/shareholders operate supermarkets, superettes, convenience stores, mass discounters and other retail formats.

 

Foodtown located in New Jersey and New York introduced irradiated fresh ground beef at all stores in January. Foodtown operates stores in eastern New Jersey, Long Island, the Bronx and the Westchester/Yonkers area.

 

Stop & Shop, Inc. operates 326 supermarkets in Connecticut, Massachusetts, Rhode Island, New York and New Jersey. Stop & Shop is a multibillion-dollar corporation and the largest food retailer in New England and employs 41,000 associates in its network of stores, distribution centers, manufacturing plants and offices, which stretch across more than 180 communities in Connecticut, Massachusetts, New York, New Jersey and Rhode Island.

Copps
Food Markets of Wisconsin has begun to market irradiated ground beef at all 21 stores.

 

Lombardi Brothers Meats of Minneapolis foodservice provider is marketing two irradiated ground beef products. Lombardi markets a 2:1 (1/2 pound) and a 3:1 (1/3 pound) ground beef products.

 

Performance Food Group (PFG), Richmond, Virginia has become the nation’s first foodservice provider to market their own private-label line of irradiated frozen ground beef products. PFG will offer 10 skus at the onset. The new products will be packed under PFG’s West Creek label by Rochester Meats and boasts a new trademarked “Smart Shield” food safety logo. Product launch is scheduled for mid-February.

 

Chronological List of Restaurants and Retailers Marketing Irradiated Ground Beef:

Huisken Meat Company of Sauk Rapids, MN began marketing frozen irradiated patties in May 2000. From an initial distribution of 84 stores in the Twin Cities, distribution has grown to thousands of stores in 30+ states. Huisken reported sales growth of 35 percent in 2001 compared to 2000 and a 25 percent increase through June 2002. Huisken Meat Company is a wholly owned subsidiary of JNR Holding Company, which also owns Rochester Meat Company in Rochester, MN and Whiteford Food Products, Inc. at Versailles, OH. Huiskens may be contacted at (320) 259-0305.

 

SuperValu based in Eden Prairie, MN was one of the first supermarket chains in the US to offer irradiated ground beef when they introduced Huisken BeSure irradiated patties in the Twin Cities on May 16, 2000. SuperValu is one of the largest companies in the United States grocery channel. With annual revenues in excess of $20 billion, Supervalu holds leading market share positions with its 1,260 retail grocery locations, including licensed Save-A-Lot locations. In addition, the company provides distribution and related logistics support services to approximately 4,280 grocery retail outlets.

 

Rainbow Foods, a Fleming Company based in Minneapolis, with 42 stores in Minnesota and 2 in Wisconsin, shared the honor of being first to offer Huisken BeSure irradiated patties in the Twin Cities area. Rainbow has offered Huisken BeSure irradiated patties (90/10 and regular ground beef) since May 16, 2000. Rainbow also markets SureBeam processed papaya.

 

Cub Foods based in Stillwater, MN, was one of the first retailers in the US to offer irradiated ground beef when they introduced Huisken BeSure irradiated patties in the Twin Cities on May 16, 2000. Cub Foods has stores in Minnesota, Wisconsin, Illinois and Colorado.

 

Schwan's based in Marshall, MN, began to sell irradiated frozen patties nationwide through home delivery in late May 2000. All fresh/frozen ground beef at Schwan’s is irradiated. Schwan’s markets irradiated ground chuck and quarter pound patties in 3 pound packages. For delivery of Schwan’s irradiated burgers to your doorstep phone; 1.888. Schwans or log on to www.schwans.com.

Nash Finch based in Minneapolis, MN began marketing Huisken BeSure irradiated beef patties during the summer of 2000. Nash Finch Company is one of the leading food retail and distribution companies in the United States, with over $4.1 billion in annual revenues. Nash Finch owns and operates a base of 112 retail stores, principally supermarkets under the AVANZA,  Buy·n·Save, Econofoods and Sun Mart trade names. In addition to its retail operations, Nash Finch Company's food distribution business serves independent retailers and military commissaries in 28 states, the District of Columbia and Europe.

Omaha Steaks has marketed irradiated frozen patties since the summer of 2000. All ground beef from Omaha Steaks is SureBeam processed. To place an order for Omaha Steaks’ irradiated burgers phone 1.800.228.9872 or by logging on at www.omahasteaks.com.

W.W. Johnson, a Minneapolis-based private label foodservice company established in 1946, began to offer SureBeam processed fresh irradiated ground beef in patties and 10 pound rolls in May 2001. W.W. Johnson private labels fresh ground beef for national and regional foodservice distributors and chains including Sysco, US Foodservice, Rhinehart, Upper Lakes Foods and Fraboni's. Sales of irradiated product through W.W. Johnson are coast to coast and expanding steadily. About 10 percent of W.W. Johnson’s production is irradiated. Contact W.W. Johnson at 1.612.721.6792.

Sysco: Currently 28 Sysco Foodservice Distribution Centers are offering SureBeam processed ground beef to various foodservice establishments. Some of the areas with irradiated ground beef are Portland, ME; Kent, WA; Billings, MT; Milwaukee, WI, Cleveland and Cincinnati, OH.

Winn Dixie based in Jacksonville, Florida operates 1060 stores in the Southeast and began marketing Huisken BeSure irradiated patties in late 2001 and early 2002.

Kroger began marketing Excel’s “Fairfield Farms” fresh ground beef at about a dozen stores in February 2002 in the Peoria, Illinois area.

 

Schnuck's stores in Illinois and Missouri began marketing Excel’s “Fairfield Farms” fresh ground beef in February 2002 and in February 2003 expanded the offering of irradiated ground beef to include fresh ground beef chubs ("chub" refers to the plastic packaging, similar to that of pork sausage) supplied by Excel, a of Wichita, Kan subsidiary of Minnesota-based Cargill.

Dairy Queen based in Edina, MN began a test at two stores (Hutchinson and Spicer, MN) in February 2002, and is now offering SureBeam processed irradiated patties at nearly 100 Minnesota and South Dakota stores following a very successful expansion in Central Minnesota (May) and the Twin Cities area (July/August). The number of Dairy Queens offering SureBeam processed ground beef from Birchwood Foods (Kenosha Beef) is steadily expanding. Dairy Queen’s impressive point of sale materials including tray liners, table tents and signage are a model for all restaurants to follow.

Wegmans Food Markets, based in Rochester, N.Y. in May 2002, became the first supermarket chain in the nation to introduce irradiated fresh ground beef under its own private-label brand—Wegmans Brand Irradiated Fresh Ground Beef. The new line, produced at Excel Corp.'s Dodge City, Kan. plant, is available in 90/10 (90 percent lean/10 percent fat) and 80/20 packages, and is selling for 10 to 30 cents more a pound than ordinary fresh ground beef. Wegmans currently operates 64 stores in New York, Pennsylvania and New Jersey, and irradiated product is now being sold at all of its stores, Wegmans is no newcomer in offering irradiated products. In May 2001, it introduced Fairview Farms irradiated frozen ground beef patties, and its also carries a few irradiated produce items in select stores. Wegmans reports that 15% of their ground beef sales are irradiated with individual stores reporting that sales of irradiated product are 45% of ground beef sales.

Lowes Foods, based in Winston-Salem, N.C. began offering SureBeam processed irradiated fresh, ground beef to consumers at 48 of its 105 stores in early September 2002. Products are being offered in 1-pound packages of 93-percent lean ground beef and in 93-percent lean ground-beef patties.

D'Agostino Supermarkets in September, began offering SureBeam processed irradiated fresh ground beef in several case-ready product formats. This chain operates 23 stores in New York City and suburban Westchester County.

Pathmark Supermarkets, one of the top 15 supermarket retailers in the countries with stores in New York, New Jersey and Pennsylvania, announced it would sell SureBeam processed irradiated fresh ground beef in several case-ready offerings early in October.

Farm Fresh Supermarkets of Hampton Roads, Virginia in October became the first food retailer in that area to offer case-ready fresh ground beef processed with SureBeam Corp.'s electron-beam food irradiation technology. A SuperValu Company, Farm Fresh has 37 stores located throughout Hampton Roads.

Farm Fresh is selling its irradiated, fresh ground beef in five packages--1 and 3-pound packages in 80-percent and 93-percent lean, as well as 1-pound packages in 85-percent lean.

Champps: Two Milwaukee area Champps began serving SureBeam processed irradiated ground beef in September 2002.

 

L & L Packing Company based in Chicago markets Quintessence Foods SureBeam processed frozen patties known as  “Grandma Burgers.”

 

Price Chopper based in Schenectady, N.Y. began selling irradiated fresh-ground beef in four varieties that includes 1- and 3-pound packages of 80-percent and 93-percent lean during October 2002. Price Chopper operates 102 stores system-wide and is a leading food retailer in a six state region including New York, New Hampshire, Massachusetts, Connecticut, Vermont and Pennsylvania.

 

Hy-Vee Supermarkets began selling SureBeam processed irradiated fresh ground beef from IBP on October 14, 2002 in five packages: 85- and 90-percent lean tray packs, 85- and 90-percent lean rolls and 93-percent lean patties. Des Moines, Iowa-based Hy-Vee is one of the nation's top 15 supermarket retailers and operates 188 stores in Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota and Minnesota.

Clemens Family Markets of Philadelphia, with 19 stores in Bucks, Montgomery, Chester, and Delaware Counties in Pennsylvania, began to offer SureBeam-processed case-ready fresh ground beef in late October.  Clemens is selling SureBeam processed fresh ground beef in one-pound case-ready packages in 85-percent, 90-percent and 93-percent lean.  Their case-ready packages provide the customer a complete view of the product through a clear cellophane covering. Clemens is a family-owned, regional supermarket business currently celebrating their 63rd  year in business.

 

Giant Foods of Landover, MD became the first food retailer in the Baltimore-Washington, D.C., to offer irradiated fresh ground beef on November 5, 2002. Giant stores are selling two SureBeam-labeled irradiated ground beef products: 93 percent lean and 85 percent lean.

Giant Food, a member of the Ahold USA group, operates 189 supermarkets in Virginia, Maryland, Delaware, New Jersey and the District of Columbia and employs more than 27,000 associates.

 

Fresh Brands, Inc. a supermarket retailer and grocery wholesaler based in Wisconsin, in December 2002, began offering fresh irradiated ground beef through corporate-owned retail, franchised and independent supermarkets. Stores are located throughout Wisconsin and northern Illinois under the Piggly Wiggly and Dick's Supermarkets brands.  Fresh Brands currently has 74 franchised Piggly Wiggly supermarkets, 27 corporate-owned Piggly Wiggly and Dick's Supermarkets and two distribution centers.  The company controls nearly $1 billion in retail grocery sales. 

 

Embers America Inc., a St. Paul, MN-based chain of full-service, family-style restaurants, has introduced a line of irradiated hamburgers. The famous Ember Burger is now irradiated. The family-owned company, has 65 restaurants that are mostly franchisee operated, and has branches throughout Minnesota, North Dakota, Wisconsin and Iowa. Embers America is the first full-service restaurant chain to offer irradiated meat.

Lunds/Byerly’s based in Edina, MN introduced Fairfield Farms brand fresh irradiated ground chuck at all locations in early November 2002. Lunds/Byerly’s was one of the first supermarket chains to sell Huisken BeSure irradiated patties in May 2000. Byerly’s operates 11 stores in the Twin Cities and one in St. Cloud. Lund’s has 8 stores in the Twin Cities area.

 

Jewel-Osco, a 191-store unit of Boise, Idaho-based Albertson's Inc., started selling irradiated ground beef at Chicago stores and some other locations on November 13th.

 

Hannaford and Shop'n Save Supermarkets based in Scarborough, Maine began offering case-ready irradiated fresh ground beef in 117 stores in Maine, New Hampshire, Vermont, New York and Massachusetts in early November. The irradiated product is offered in 93% and 85% lean fresh ground beef products in 1-lb., case-ready packages.

 

Pick 'n Save, the retail division of Roundy's Inc., based in Pewaukee, WI, began offering a limited supply of one-pound packs of irradiated fresh ground beef in November 2003. Nine other Pick 'n Save stores are also participating in the test sale. Tim Wade, vice president of perishables for Pick 'n Save's parent, was quoted as saying, "We felt these markets were a good cross section of Wisconsin."

 

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Food Irradiation Education Activities:
The Minnesota Beef Council, in cooperation with SureBeam Corporation will be assisting with, conducting or participating in the following irradiation education activities:

Minneapolis, MN; February 23-25, UP Show (Upper Midwest Hospitality Show)
Portland, OR; March 4, 2003: Oregon Beef Council Irradiation Workshop
Raleigh, NC; March 19, 2003: North Carolina Beef Council Irradiation Workshop
Texarkana, AR; April 5-6: American National CattleWomen Region IV Workshop
Harrisburg, PA; April 23-24, 2003: Central Atlantic States' Association of Food and Drug Officials
Monterey, CA: April 28-29: American National CattleWomen Region VI Workshop
Bismarck, ND: April 30, 2003: North Dakota Long Term Care Association Convention

St. Cloud, MN; May 1-2, 2003: Minnesota Dietetic Association Conference
Great Falls, MT; May 2-4: American National CattleWomen Region V Workshop
Chicago, IL; May 5-7, 2003: First World Conference on Food Irradiation
Ft. Pierre, SD; June 20-22: American National CattleWomen Region VII Workshop
Green Bay, WI; July 13-15, 2003: National Association of County Agricultural Agents
Jasper, IN; Sept. 23, 2003: Indiana Environmental Health Association Conference

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Ronald F. Eustice
Executive Director
Minnesota Beef Council
2850 Metro Drive # 426
Bloomington, MN 55425
USA
Phone: 952/854-6980
Fax: 952/854-6906
Website: 
  www.mnbeef.org

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FOOD IRRADIATION UPDATE
FEBRUARY 21, 2003
Food Irradiation Update is published by the Minnesota Beef Council

News Watch: Irradiated Ground Beef Sold in More Stores
SureBeam Represents the State-of-the-Art in Electron Beam Food Irradiation

New Cold Storage Facility in Northeast to Offer Irradiation to the Food Industry

Performance Food Group Introduces Irradiated Line: Private-label Food Safety Logo

Where’s the (Irradiated) Beef?  
Health Canada Extends Irradiation Comment Period

Upcoming Irradiation Workshop in Portland, Oregon
World Irradiation Congress to be held in May 2003 at Chicago

Food Irradiation Education Activities
 
News Watch: Irradiated Ground Beef Sold in More Stores; More Retailers Sell Irradiated Ground Beef;
Supermarket News (February 10, 2003) NEW YORK -- From New England to Missouri to Pennsylvania, additional retailers are now offering irradiated, fresh ground beef processed by SureBeam Corp. Giant Foods, Carlyle , Pa. , started last week to offer the product in all 113 Giant banner stores in Pennsylvania and in Martin's Food Markets in neighboring states. Meanwhile, Dierbergs Markets, St. Louis , has added the SureBeam-processed product and Stop & Shop Supermarkets, Quincy , Mass. , began offering it in its Massachusetts , Rhode Island and Connecticut stores. Later this month, its New York and New Jersey stores will get the product, officials said. The one-pound packages of irradiated, 85% lean and 93% lean, are merchandised in the fresh meat case as an option requested by customers in some instances. Meanwhile, Safeway is offering irradiated, fresh ground beef at all 136 units in its Eastern division; Weis Markets, Sunbury, Pa., is doing it in its market area; and Associated Wholesalers Inc., a Robesonia, Pa.-based cooperative distributor, is making the product available to its membership of 800 independent retailers in the Mid-Atlantic region. Safeway is selling the newly added item in one-pound packages of 85% and 93% lean; Weis is offering the same, though its 93% lean is available as patties. The recent additions bring the total to more than 2,100 individual stores in the Mid-Atlantic states, Northeast and Midwest that carry irradiated, fresh ground beef.

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Surebeam Represents the State-of-the-Art in Electron Beam Food Irradiation: 

Agri-Marketing magazine (February 2003) by Linda Leake, Contributing Editor:
Meet SureBeam Corporation, a relatively new name in the field of food irradiation technology, but still a seasoned and capable player. The firm was created in August 2000 when Titan Corporation, San Diego , separated its medical sterilization business from the newly formed food safety enterprise. "SureBeam was born for the sole purpose of penetrating the enormous global food market," says Larry Oberkfell, SureBeam's chairman, president and CEO. SureBeam is touted as a leading provider of patented electron beam and X-ray food safety systems and services for the food industry.

Under Oberkfell's leadership, SureBeam established its strategic direction and completed its Initial Public Offering (IPO) on
March 16, 2001 . On Aug. 5, 2002 , Titan awarded its shareholders a tax-free dividend of its remaining SureBeam ownership. SureBeam is now 100 percent publicly traded on the Nasdaq under the symbol SURE. During the early 1980s, Titan worked to develop electron beam technology as part of its government research. Ten years later, Titan commercialized the technology by applying it to medical products sterilization.

According to Dan Henroid, director of
Iowa State University 's Food Safety Project, about 18 companies worldwide are known to be working with food irradiation processing or equipment manufacturing. Of those, SureBeam believes itself to be the only one offering turnkey electronic food irradiation systems.

"We compete against several companies seeking to address the food safety market, including firms offering gamma ray Cobalt 60 technology and alternatives to irradiation, such as thermal sterilization, fumigation and chemical washes," Oberkfell says. "However, we are the only company dedicated exclusively to electron beam and X-ray system solutions in the
U.S. , and soon to be in South America , the Middle East and Southeast Asia ."

Unique Distinctions
Unquestionably, SureBeam built the nation's first electron beam facility dedicated to meat, poultry and other food products (in Sioux City, Iowa). The first electronically irradiated beef product sold commercially, marketed by Huisken Meat Company, Sauk Rapids, Minn., was processed with SureBeam technology. SureBeam also built the nation's first commercial X-ray facility in
Hilo , Hawaii , for the disinfestation of exotic fruits.

Beginning in late summer of 2002, SureBeam's momentum began to accelerate in the U.S. marketplace with an increasing number of rollouts of ground beef products in several key retail markets.

"This was driven in part by the growing consumer demand for food safety due to the heightened awareness since Sept. 11, as well as the USDA's own admission last September that E. coli 0157:H7 is now believed to be more prevalent than originally thought," Oberkfell says.

Currently, SureBeam irradiated fresh ground beef is sold in at least 1,400 stores primarily in the Midwest , Northeast and Mid-Atlantic states . Additionally, SureBeam processed frozen hamburger patties are sold in more than 3,000 supermarkets nationwide, as well as via home delivery, direct mail, food service, and through restaurant chains.

SureBeam has contracts with most of the nation's largest meat suppliers, plus other commodity suppliers, such as Iowa Beef Processors and Cargill. All of this is done with three food irradiation centers in the United States .

According to Oberkfell, SureBeam's worldwide market is about 1.8 trillion pounds within five major target categories: ground beef, poultry, processed meats, seafood, and fruit and vegetables. The
U.S. market for those categories is roughly 146 billion pounds.

New Patent
On
Nov. 25, 2002 , SureBeam announced the award of a new U.S. patent that increases the processing efficiency of the electron beam technology and provides the ability to simultaneously process products in a variety of package configurations.

"This patent further strengthens SureBeam's position as a leader in electron beam and X-ray technology," says Oberkfell. "This is particularly important since processing plants produce many different products and packages in the same production runs."

For its "great step" into food safety, SureBeam's technology is the winner of Food Processing Magazine's "Innovation Award" for 2001. SureBeam is also ranked by Deloitte and Touche as the 37th fastest-growing technology company in the Orange County/San Diego region for 2002.

Oberkfell is enthusiastic about the future. "We're a new company introducing a new technology into the food market," he says. "We have made progress in the early stages of our growth, including gaining consumer and retailer acceptance as well as building our brand awareness. There is enormous potential before us, and we will measure our success over time.

"On the day of SureBeam's IPO, one newspaper editorial referred to our company as 'the baby put out in the snowstorm'," Oberkfell says. "We have great customer partners and a growing support network for our technology, so we feel this infant has great prospects to grow up into a healthy adult." Freelance journalist Linda L. Leake follows technology developments from her home base in Wilmington , NC.  

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Cold Storage Facility in Northeast to Offer Irradiation to the Food Industry: (February 18, 2003) From a Press Release
CFC Logistics, Quakertown, Pa.-based cold storage facility, broke ground for the installation of a new type of cobalt-60 irradiator. This irradiator will be dedicated to meet the needs of the food industry in the Northeast Services provided will meet the requirements for maintaining the cold chain of all segments of the food industry including meat, poultry, fruits and vegetables, and spices, manufactures, and retailers. "This provides a unique service offering for food companies in the Northeast who wish to irradiate their food and perishable products," said Jim Wood, President of CFC Logistics, Inc. The facility will use the Genesis Irradiator(tm), designed by GrayStar, Inc. of
Mount Arlington , N.J. CFC Logistics anticipates the irradiator will be fully operational by the end of June.  Currently, it is actively marketing and selling its refrigerated warehouse space to customers.  Customers can select from the various services offered by CFC Logistics to meet their individual needs - multi-temperature freezer/cooler, blast-freezing, shuttle services, exporting, transportation and distribution, and now irradiation.

CFC Logistics, Inc., is a subsidiary of the Clemens Family Corporation of Hatfield , PA ,  which  owns Hatfield Quality Meats, Inc. of Hatfield , PA , Wild Bill Foods of Lancaster, PA, and Country View Family Farms, of Lancaster , PA.  

Performance Food Group Introduces Irradiated Line: Private-label Sports Food Safety Logo:      ID Management Report (February 6, 2003): www.foodservicetoday.com

Performance Food Group (PFG), Richmond , Virginia is blazing new trails, with the introduction of its own private-label line of frozen irradiated ground beef products. “To become the first foodservice distributor to private-label these products to our customers is extraordinary and provides us with a huge opportunity to dif­ferentiate ourselves in the foodservice market and offer our customers a food-safe alterna­tive," notes Tim Mehlberg, PFG corporate brand manager.

No. 3 in ID’s Top 50, the regional dis­tributor will offer some 10 skus at the outset. The new products will be packed under PFG's West Creek label by Rochester Meats and will boast a new trademarked Smart Shield food safety logo. The irradiation process utilized will be SureBeam Corp.'s electron beam technology, also known as cold pasteurization.

Smart Shield product selections will include six skus of 100 percent pure ground beef patties, three skus of 100-percent USDA Black Angus premium patties, and one sku of 100-percent bulk ground beef.

The food safety benefits will be extremely advantageous for customers, PFG points out At the same time, operators will be able to choose between advertising the benefits or taking a more low-key approach-whichever makes them more comfortable.

Some 800 DSRs will undergo training on how to sell the line, which will launch in mid-February. DSR support materials will include: a manual on key features, benefits and selling strategies; an updated West Creek ground beef brochure with a special section on Smart Shield products; Smart Shield table tents, Smart Shield frequently asked question (FAQ) brochures for dispersal to operators for their own customer education efforts; and West Creek Smart Shield coupons offering customer rebates of up to $150. By Stephanie Salkin

 Where's the (Irradiated) Beef?: Agri-Marketing magazine (February 2003) by Linda Leake, Contributing Editor: Getting it in Your Grocery Store is Getting to be Big Business; You may love to sink your chops into a thick, juicy hamburger, but how confident are you in the safety of ground beef? According to Ipsos-Reid, a market research firm based in Winnipeg , Manitoba , six of 10 consumers surveyed in 2001 are confident in the safety of the ground beef they buy at the supermarket. Additionally, six of 10 consumers are confident in the safety of ground beef or burger meals ordered in restaurants.

Those percentages are expected to rise in the years ahead, thanks to one of the most newsworthy and sometimes controversial technologies of this new century - food irradiation.

Radiation Is the Energy, Irradiation Is the Process

Food irradiation is the process of exposing food to controlled levels of a particular form of electromagnetic energy known as ionizing radiation. This term is used to describe these rays of energy because they cause whatever material they contact to produce electrically charged particles called ions.

Ionizing radiation is a part of the spectrum of electromagnetic energy that includes a type of energy similar to radio and television waves, microwaves and infrared radiation. However, the higher frequency and hence higher amount of energy produced by ionizing radiation allows it to penetrate deeply into food, killing microorganisms without significantly raising the food's temperature.

Within approved dosages, irradiation has been shown to kill at least 99.9 percent of common foodborne pathogens such as E. coli 0157:H7, Salmonella (various species) and others, making hamburger, poultry, processed meats, eggs and produce safer for consumers, while reducing liability for sellers.

Irradiation disrupts the DNA strands in pathogenic microorganisms, such as bacteria, yeasts and molds, thereby either destroying the organism or preventing its reproduction. Scientists often compare the process to thermal pasteurization of milk.

Irradiation also inactivates insect pests (particularly from fruits and vegetables) and extends product shelf life. What's more, many people consider irradiation a more desirable alternative to chemical or heat treatments to achieve these same results because it leaves no residue or toxic by-products.

Making History
Following USDA's approval of a red meat irradiation protocol on
Dec. 14, 1999 , history was made in May 2000 when Sauk Rapids, Minn.-based Huisken Meats became the first ground beef processor in the country to commercially market irradiated frozen ground beef. From an initial distribution in 84 major grocery stores in the Twin Cities area, the availability of Huisken's irradiated products has quickly grown to include thousands of supermarkets in some 30 states.

Wegmans Food Markets, based in
Rochester , N.Y. , made headlines in May 2002 as the first supermarket chain in the United States to introduce irradiated fresh ground beef under its own private-label brand - Wegmans Irradiated Fresh Ground Beef.

Now, at least 30 U.S. retail supermarket chains, including about 10 based in Minnesota , have grabbed the baton and are known to be selling fresh and/or frozen irradiated ground beef nationwide.

The Edina, Minn.-based International Dairy Queen became the first fast food chain in the nation to include irradiated hamburger patties on its menu. More than 100 Dairy Queen franchises in Minnesota and neighboring states now offer irradiated ground beef following a gradual expansion, which began with just two rural Minnesota stores in February 2002.

Setting the Stage
Minnesota owes its stature in ground beef irradiation to the vision and leadership of Michael Osterholm, now director of the Center for Infectious Disease Research and Policy at the University of Minnesota .

After Nebraska's Hudson Foods' 1997 headline E. coli 0157:H7 ground beef recall, Osterholm, as the Minnesota State Epidemiologist, contacted the Minnesota Beef Council (MBC) and proposed that the Minnesota Department of Health (MDH) and the MBC work together to make irradiated ground beef a commercial reality.

Osterholm and the MBC began the education process by hosting a food safety issues forum in November 1997. Forum participants learned about the history of foodborne illnesses, food safety and irradiation technology. The benefits of and objections to irradiation were also discussed. "The 'Minnesota Model' of consumer education involving product sampling, informational workshops, press releases and partnerships with public and private groups is serving as a catalyst to expand the marketing of irradiated food nationwide and help make ground beef and other foods some of the safest on the consumer's dinner table," says Ron Eustice, MBC's executive director. Currently the MBC is assisting about two dozen state beef councils, health departments and other groups with educational workshops, product sampling and information distribution.

"No opportunity was lost to present the facts and tell consumers about the positive role that irradiation could play in stopping the spread of foodborne disease in ground beef and other foods," Eustice adds. "The MBC, in partnership with the MDH, the Minnesota Department of Agriculture and other supporters, put the critics on the defensive every time they came forward."

Market Misconceptions
Not surprisingly, there is some public concern about the use of irradiation on food products.

A small, but vocal minority of people do not believe that the quality and safety of food remains unaltered after being exposed to radiant energy. Perhaps the biggest misconception is that irradiation makes food radioactive, which simply isn't true. However, reality suggests otherwise. Consider the facts:

* One billion lbs. of food products and ingredients are irradiated annually worldwide(1);

* Ninety-seven million lbs. of food products are irradiated annually in the
United States (2); and

* Five to 10 percent of all ground beef processed in the
United States is irradiated(3).

"Demand for and availability of irradiated food is expected to rise," Eustice says, "due in large part to continued media coverage of bioterrorism and meat recalls, which has heightened consumers' concerns about food safety."

Moreover, according to the Centers for Disease Control, each year 76 million Americans will contract a usually preventable foodborne illness; 325,000 of those stricken will require hospitalization, and nearly 5,000 will die.

Research studies have consistently shown that the key to consumer acceptance of irradiation of food products is education, says Christine Bruhn, an Extension consumer food marketing specialist with the University of California-Davis. Most recently, a 2002 study conducted under the leadership of Kansas State University ag economist Sean Fox reveals that information about irradiation has a significant effect on attitudes toward the process.

"Only 32 percent of respondents who did not receive an informational brochure with their survey form reported a positive attitude toward irradiation," Fox relates. "Of those who received a brochure labeled 'Based on information provided by the food irradiation industry,' 66 percent reported a positive attitude, while of those who received a brochure labeled 'Based on information provided by the Food and Drug Administration and the United States Department of Agriculture' 76 percent reported a positive attitude."

The bottom line, Fox summarizes, is that when given facts from reliable sources, the majority of consumers have a favorable attitude about irradiation.

Irradiation Choices

In the United States , three types of ionizing radiation have been approved for irradiating food: gamma rays, high energy electrons, which are sometimes referred to as electron beams (or e-beams), and X-rays. Until recently, gamma rays have been the exclusive source of food irradiation in this country.

While these three types of ionizing radiation have the same effects on food, there are some differences in how they work, says John Masefield, an executive advisor with Steris/Isomedix Services, Inc., Menton, Ohio, and chairman of the Food Irradiation Processing Alliance.

´´Gamma ray technology uses the radiation given off by a radioactive substance, typically Cobalt 60, which is a radioactive isotope of the element cobalt," Masefield explains. "Cobalt 60 gives off high energy photons, called gamma rays, which can penetrate foods to a depth of several feet. It's important to note that Cobalt 60 does not give off particulate radiation (neutrons), which means it cannot make anything around it radioactive."

Electron beam and X-ray irradiators - irradiation facilities - are operated by electricity and do not use radioactive isotopes. The newest technology is X-ray irradiation. "This is an outgrowth of e-beam technology and is still being developed," Masefield mentions.

Several X-ray irradiation units have been built in recent years; however, some experts feel this technology won't get widespread use for food irradiation. That's because the higher electric power requirement will mean higher operating costs compared to the other two technologies.

"Like cobalt gamma rays, X-rays can pass through thick foods, and require heavy shielding for safety. However, like e-beams, the machine can be switched on and off, and no radioactive substances are involved," Masefield explains.

Regardless of the type of energy source used, the actual irradiation process takes place at the food processing facility, after packaging in initial boxes or final cartons, or at an irradiation service center.

Big Business
Electron beam, X-ray and gamma ray food irradiation facilities are all multimillion-dollar propositions. It is possible to install a small in-plant, or even online, irradiation processing system, but the cost will still be at least $2 million to $4 million, industry insiders say.

The cost per unit processed with these small systems is higher than the unit processing costs in large irradiation facilities, due to lower throughputs - fewer pounds of product irradiated per year. The increase in cost for irradiated foods over non-irradiated ones is estimated at 2 to 3 cents per pound for fruits and vegetables and 3 to 8 cents per pound for meat products.

Key Players
Food Technology Service Inc., Mulberry, Fla., was the first irradiation company in North America dedicated to the food market. Since 1993, Food Tech has been using gamma irradiation to treat a wide variety of products including spices, produce, poultry and food packaging.

Around 1994, Food Tech created the Nations Pride label to help food companies bring irradiated products to market, including fresh and frozen poultry, fruits and vegetables.

"In those early days, most companies didn't want it known that their products were irradiated," says Jim Jones, Food Tech's vice president of sales and marketing. "So we developed the Nations Pride label to provide them with a marketing venue that allowed them to maintain their anonymity."

SureBeam Corporation is currently the only U.S. company dedicated exclusively to developing electron beam and X-ray irradiation systems. SureBeam owns and operates three commercial irradiation centers in the United States, which are located in Sioux City, Iowa, Chicago, and Los Angeles.

In addition to Food Tech and SureBeam, at least 16 companies are known to be working on food irradiation processing or equipment manufacturing. The key players include Ion Beam Applications, Oakbrook, Ill.; Gray Star Inc., Mt. Arlington, N.J.; Revis Services/Puridec, United Kingdom; and Steris/Isomedix, Menton, Ohio.

Prominent academic institutions that are making food irradiation research a high priority include Iowa State University, Ames, Iowa, which uses electron beams as its irradiation energy source, and Texas A&M University (TAMU), College Station, Texas. Collaborating with SureBeam Corporation, TAMU opened a $10 million research facility in May 2002, which features electron beam and X-ray energy sources.

"Irradiation is the most extensively researched food treatment process in the history of mankind," Masefield emphasizes.

Labeling

In the United States, all electronically irradiated food, whether processed with gamma rays, electron beams or X-rays must be labeled with the international symbol for irradiation, known as the radura, along with one of several phrases acceptable to FDA and USDA, such as Radiation" or "Treated by Irradiation.

"If the irradiated product is to be used as an ingredient in a further processed product, the radura symbol or special labeling is not required unless the irradiated ingredient is meat or poultry (i.e. "potatoes, irradiated ground beef, natural flavors").

Retail food service providers are not required to disclose that their food products have been irradiated. Nonetheless, Dairy Queen and Embers America franchises make a point of letting customers know they serve irradiated ground beef. This is accomplished with signs, table tents, tray liners and informational brochures.

"From the beginning, we wanted to be completely upfront and honest with our customers, and to educate them about the increased food safety benefits of irradiated ground beef," says Dean Peters, director of communications with International Dairy Queen. "We needed customer feedback to help determine if selling irradiated hamburgers would be a viable and widely-accepted long-term plan for our company and franchisees. More than 95 percent of the customers we surveyed at our 80 restaurants responded that they are more likely, slightly more likely, or significantly more likely to come back and eat an irradiated hamburger again."

Several food industry groups and other food irradiation proponents are seeking to change the labeling requirements and to allow the use of words such as "cold pasteurization" or "electronic pasteurization" instead of "irradiation" or "radiation," which sound so much like the dreaded "radioactive."

Great Potential

According to the National Cattlemen's Beef Association, U.S. households purchased an average of 50 pounds of ground beef in 2001, which was 51 percent of all beef purchased. Ground beef represented 75 percent of all beef servings in commercial restaurants, for a total of some 8.2 billion servings. Moreover, ground beef accounted for 43 percent of all beef purchased by foodservice operators, or 4.42 billion pounds.

Since ground beef is so popular, irradiation of this staple appears to have a dynamic and limitless future.

"Irradiation will become fashionable as retailers and consumers increasingly understand that this process can be used to improve the safety of our food supply without measurably compromising the quality or nutritional value," Steris/Isomedix's Masefield says.

"I predict that by 2010 irradiated beef will be as readily available as pasteurized milk is today," MBC's Eustice says. "Irradiation is destined to become the fourth pillar of public health along with pasteurization, immunization and chlorination."

(1) International Consultative Group on Food Irradiation.

(2) General Accounting Office study, 2000.

(3) Glenn Grimes, agriculture economist, University of Missouri-Columbia.


Linda L. Leake is a freelance journalist who purchases irradiated fresh ground beef at her neighborhood grocery store, Lowe's Foods, Wilmington Health Canada Extends Irradiation Comment Period (February 20, 2003); CNW via FSNET
OTTAWA- Health Canada, in response to requests for additional time to consider the regulatory proposal, is extending the official comment period for Canadians to present their views on the proposed regulatory changes to expand the list of irradiated foods allowed to be sold in Canada.

Instead of the end of this week, the new deadline will be March 21, 2003. Prepublication of the proposals was in the Canada Gazette, Part I, on November 23, 2002. The proposed additions to the table are: fresh and frozen ground beef, fresh and frozen poultry, prepackaged fresh, frozen, prepared and dried shrimp and prawns, and mangoes.

Information on the proposed amendments can be found on Health Canada's Website at: http://www.hc sc.gc.ca/food-aliment/e_index.html Comments can be sent by e-mail to: irradiation@hc-sc.gc.ca Or by fax at: 613-941-3537 or by traditional mail to:
Ronald Burke
Director
Bureau of Regulatory, International and Interagency Affairs
Health Canada
Address Locator 0702C1
Ottawa, Ontario K1A 0L2 Upcoming Irradiation Workshop in Oregon –The Oregon Beef Council is hosting an Irradiation Workshop Tuesday March 4 from 9:30 am - 2:30 pm at the Food Innovation Center located at 1207 NW Naito Parkway in Portland.  Speakers and presentations will include: Dr. Emilio DeBess, Oregon Department of Health, Michelle Torno, R.D. MN Beef Council and Ron Eustice, Exec. Dir., MN Beef Council. Space is limited, only those with reservations will be able to attend.  Please call Oregon Beef Council office at 503/274-2333 to reserve your spot.  Contact Dianne Byrne Johnston at Dianne@orbeef.org or Ron Eustice at reustice@mnbeef.orbis.net   
World Irradiation Congress to be held in May 2003 at Chicago:
  The World Irradiation Congress is scheduled for May 5 to 7, 2003, at Chicago's McCormick Place. The international event will provide a comprehensive technical and scientific forum to promote the technology and benefits of food irradiation around the globe. The congress will examine the future of food irradiation in a comprehensive program that includes analysis of the: Global situation and outlook on the use of irradiation as a sanitary and phytosanitary treatment; Major markets and market trends; Technological developments, such as irradiation facilities and quality assurance; Investment opportunities; A visit to a commercial food irradiator; a buyer-seller business conference and technical sessions.

The keynote speaker on May 5 (Monday) will be Dr. Elsa Murano, USDA Undersecretary for Food Safety, speaking on "Food safety from farm to fork: the role of food irradiation."

Other top speakers include the CEOS of FMI and GMA; the presidents of IFT and the International Union of Food Science and Technology; the director of National Food Safety & Toxicology Center at Michigan State University; and top officials from the World Health Organization, the Food and Agriculture Organization of the United Nations, the International Consultative Group on Food Irradiation, the Minnesota Beef Council and such companies as Huisken Meat Co., International Dairy Queen Inc., Food Technology Service Inc. and Hawaii Pride Inc.

For more information and to register, contact:
The National Food Safety & Toxicology Center
Michigan State University
165 Food Safety & Toxicology Building
Michigan State University
East Lansing, MI 48824-1302
517/432-3100
Website: www.foodsafe.msu.edu/Congress/congress.html or www.foodsafe.msu.edu.
 
Food Irradiation Education Activities:
The Minnesota Beef Council, in cooperation with SureBeam Corporation will be assisting with, conducting or participating in the following irradiation education activities:

Minneapolis, MN; February 23-25, UP Show (Upper Midwest Hospitality Show)
Portland, OR; March 4, 2003: Oregon Beef Council Irradiation Workshop
Raleigh, NC; March 19, 2003: North Carolina Beef Council Irradiation Workshop
Texarkana, AR; April 5-6: American National CattleWomen Region IV Workshop
Harrisburg, PA; April 23-24, 2003: Central Atlantic States' Association of Food and Drug Officials
Monterey, CA: April 28-29: American National CattleWomen Region VI Workshop
St. Cloud, MN; May 1-2, 2003: Minnesota Dietetic Association Conference
Great Falls, MT; May 2-4: American National CattleWomen Region V Workshop
Chicago, IL; May 5-7, 2003: First World Conference on Food Irradiation
Ft. Pierre, SD; June 20-22: American National CattleWomen Region VII Workshop
Green Bay, WI; July 13-15, 2003: National Association of County Agricultural Agents
Jasper, IN; Sept. 23, 2003: Indiana Environmental Health Association Conference
 

February 15, 2003

FOOD IRRADIATION UPDATE
FEBRUARY 14, 2003
Food Irradiation Update is published by the Minnesota Beef Council

Quotable Quotes

All Hats Off To The American National CattleWomen (ANCW)

U.S. Food Industry Begins to Embrace Irradiation

Dierberg Markets Offer Choice of Irradiated Ground Beef

More Stores are Stocking Meat Products That Have Undergone Radiation Treatment to kill bacteria. Should You Buy Them?

Irradiated Burgers Featured at Illinois Governor Inauguration
Irradiated Meat Due in Atlanta Area Stores; Treated Chicken, Beef at Publix
Weis Markets to Begin Selling Irradiated Ground Beef
Safeway to Sell Irradiated Fresh Ground Beef in Baltimore and Washington, D.C.
Giant Eagle Introduces Irradiated Beef

Upcoming Irradiation Workshop in Portland, Oregon

World Irradiation Congress to be held in May 2003 at Chicago

Food Irradiation Education Activities

 

Quotable Quotes
"
In the last 12 months, irradiation of raw ground beef has moved from one of a constellation of anti-microbial treatment options to the technology of choice for controlling E. coli O157:H7."
Meat Marketing Technology, January 2003
 
"I would estimate the total volume currently being irradiated under 5 percent (of beef production), but we are anticipating an exponential growth curve,"
Janet Riley, spokeswoman for the American Meat Institute (AMI).
 
"I look at this (irradiation) as it evolves and becomes more accepted as one of the true pillars of public health, along with chlorination of water and pasteurization of milk. " People had concerns about microwave ovens 30 years ago. "Nobody protests microwaves anymore." 
Dr. Daniel Lafontaine, Director,South Carolina Meat & Poultry Inspection Department.

"The effort to educate consumers on the benefits and safety of irradiated ground beef acquired a powerhouse ally. Members of the American National CattleWomen (ANCW) have joined the effort to promote and educate consumers about irradiated ground beef." Joe Roybal, Editor BEEF Cow Calf Weekly

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All Hats Off To The National CattleWomen: ( January 31, 2003 ) BEEF Cow Calf Weekly; The effort to educate consumers on the benefits and safety of irradiated ground beef acquired a powerhouse ally this week. Members of the American National CattleWomen (ANCW) have joined the effort to promote and educate consumers about irradiated ground beef.

Patti Townsend, Roswell, NM, president of the 3,200-member ANCW organization, and ANCW vice president Susie Magnuson of Eaton, CO, tell BEEF Cow-Calf Weekly that the first steps in the effort will begin during the organization's five regional meetings this spring.

"Irradiation is another important safety measure that we need to use," says Townsend, a seedstock operator, in explaining the organization's commitment.

Magnuson, a farmer-feeder, says she's convinced individual animal identification is coming to the U.S. beef industry. Besides the obvious food safety merits of the technology to consumers, she says its widespread use also offers protection to producers.

"When that animal leaves my place, I lose control. If I have good beef quality and safety programs in place and I'm committed to them, irradiation will move the point of responsibility further away from the producer."

Among the most elated with the ANCW news are Minnesota Beef Council (MBC) staff Ron Eustice and Michelle Torno, along with Minnesota cattlemen and women. This state has been a driving force in an effort that in less than three years has seen irradiated ground beef product move from absolutely no retail availability to a presence on the menus and shelves of thousands upon thousands of restaurants and retail grocery stores in the U.S. In addition, it's very likely that irradiated ground beef could begin to show up on federal school lunch menus before the end of this academic year.

Because of its success in Minnesota, the MBC has been asked and has been consulting with almost a score of other state beef councils in the U.S. interested in recreating what's come to be called "The Minnesota Model." Meanwhile, national trade industry groups for producers, packers and retailers, such as the National Cattlemen's Beef Association, the American Meat Institute and the Food Marketing Institute, respectively, have refused to financially support the irradiation promotion and education effort on a national level.

"ANCW's decision is great news," says Eustice, MBC executive director." It's a unique opportunity to combine ANCW's extensive contacts with the resources that the MBC has to offer. This ANCW/MBC partnership will help fill a void in meeting a growing need to educate consumers, retailers and school representatives about irradiation. This is an initiative that will greatly bolster public health in the U.S., eliminate suffering and save countless lives among vulnerable children and adults."

The ANCW effort will formally kick off at this spring's ANCW's five regional meetings, says Magnuson. Part of those meetings will consist of a two-hour, training and education workshop led by MBC staff on the irradiation technology and its safety and benefits. All ANCW members are invited to attend those meetings, Townsend says.

"We won't allow anyone who hasn't gone through that training to promote irradiation," Magnuson says. "We need very informed spokespeople out front meeting with consumers."

Following that, the women say, the level of participation in the promotion and education effort will depend on the level of sponsorships received to cover the expense of the program. Product sampling and promotion efforts, they say, will be concentrated in larger cities, particularly in the heavily urban eastern states that don't have an ANCW resource.

The ANCW organization deserves a big dose of gratitude from producers and consumers for taking a national lead in this effort. Anyone familiar with the zeal and the promotional prowess that ANCW historically brings to its commitments should realize what a boon its involvement will be to this food safety effort. Let's hope those controlling the dollars needed for the effort are half as sharp. By Joe Roybal

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U.S. Food Industry Begins to Embrace Irradiation: January 31, 2003 (Reuters) - Stung by record recalls of tainted meat last year, the U.S. food industry is stepping up the use of new technology to irradiate meat as an extra protection against deadly bacteria such as E. coli and listeria.

Just a small part of the 9 billion pounds of ground beef sold in the United States last year was irradiated, but the amount is growing rapidly, despite concerns voiced by some consumer groups about the unknown long-term effects on health.

"I would estimate the total volume currently being irradiated under 5 percent (of beef production), but we are anticipating an exponential growth curve," said Janet Riley, spokeswoman for the American Meat Institute (AMI).

Irradiation exposes products to ionizing radiation that kills insects, molds and bacteria. The U.S. government approved irradiation treatment of ground beef in January 2000, and the first batch was processed in May of that year.

BIG INCREASES
Irradiation began to ramp up late last year after the largest meat recall in U.S. history. In October, Pilgrim's Pride Corp. (CHX) recalled 27.4 million pounds of poultry products because of an outbreak of listeria, a potentially deadly bacteria. The outbreak that prompted the recall was blamed for killing eight people and making more than 40 sick.

Food companies see irradiation as another barrier of protection against bacteria that can cause food-borne illness, especially to protect children, the elderly and those with weakened immune systems.

SureBeam Corp. (SURE) , the largest provider of the technology, said it expects to process between 300 million and 350 million pounds of beef this year, up from about 15 million in 2002

"Irradiation eliminates 99.9 percent of the pathogens such as E. coli, salmonella and listeria without changing the taste, texture, appearance or nutritional value of the meat," said John Fox, associate professor of agricultural economics at Kansas State University. "In spite of its name, the process cannot make food radioactive."

The Food and Drug Administration permits three types of ionizing radiation on foods: gamma rays, high-energy electrons and X-rays.  Irradiation is widely used to sterilize many non-food products, including toothbrushes, home-use adhesive bandage strips and surgical tools, although at doses much higher than used for food. Irradiation has been used to kill insects in wheat flour since 1963 and used on common kitchen spices since 1983.

Still, critics say irradiation may deplete vitamins and nutrients, and that irradiated food contains chemical byproducts that may be harmful. They say irradiation is an effort by meat packers and processors to cover up sloppy food-handling processes.  Washington-based consumer group Public Citizen, for example, is calling for studies on the long-term effects of treated meat on children. In the meantime, they oppose the use of irradiation for beef supplied by the Agriculture Department for school meals.

"A decision to feed schoolchildren irradiated food would mean this agency (USDA) is willing to put our children's health at risk to help cover up the meat industry's sanitary failures," said Wenonah Hauter, director of Public Citizen's Critcal Mass Energy and Environment Program.

Also, if irradiated food is permitted in school lunches, it will not be labeled in the way that irradiated retail food must be, making it impossible for parents to know what school cafeterias are feeding their children, critics point out.

The FDA requires irradiated meat be labeled with a symbol resembling a stylized flower and the words "treated by irradiation."

IMMEDIATE BENEFITS
Meat industry experts said irradiation is no "silver bullet" and proper food handling at home remains critical. Meat can be contaminated by residue from other foods or by utensils used to prepare other meals. Cooking of ground beef to an internal temperature of 160 degrees Fahrenheit can kill E. coli and listeria, the Beef Council said.

Still, the proven benefits are clearly winning over many consumers and health care officials, and use of the technology is taking off.  A nationwide survey conducted by the National Cattlemen's Beef Association found that 48 percent of Americans would purchase irradiated meat. That response in November 2002 was up from 38 percent in February. Industry officials said that small doses of irradiation should not affect the taste of the meat.

The World Health Organization has endorsed irradiation, saying it is one of the most effective food decontamination methods available for meat and poultry products.

"On the average, one major retail (food) chain has rolled out irradiated ground beef every week basically since last August," said Ron Eustice, executive director of the Minnesota Beef Council. He said about 4,000 supermarkets carry either fresh irradiated ground beef or frozen products. Supermarket companies Safeway Inc. (SWY) , Albertson's Inc. (ABS) and Giant Eagle Inc. have all signed on to sell irradiated meat at some of their stores.

MEAT PROCESSORS TAKE ACTION
The number of packers and processors irradiating beef is growing rapidly. They are beginning to contract for irradiation capability in their plants instead of at remote locations. Excel, a division of Minnesota-based Cargill Inc., plans to install electron beam irradiation facilities at its packing plants in Schuyler, Nebraska, and Plano, Texas. Rochester, Minnesota-based TeMeats, and Minnesota-based W.W. Johnson Co. have announced plans to market irradiated product. The former ConAgra Foods Inc. (CAG) slaughterhouse in Greeley, Colorado, now operating as Swift and Co., has committed more than $4 million to increase food safety and plans later this year to have some of its meat irradiated. In July, the plant was the focal point of the third-largest beef recall in history when the company recalled almost 19 million pounds of beef because of E. coli concerns.

"Irradiated ground beef will become the gold standard at food service in the next two to three years," said the Minnesota Beef Council's Eustice. "Food irradiation will take its rightful place as the fourth pillar of public health alongside pasteurization of milk, immunization against disease and chlorination of our water supply -- and that will take place in the next decade. By Jerry Bieszk

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Dierberg Markets Offer Choice of Irradiated Ground Beef: (February 1, 2003) From a press release: Dierbergs Markets of St. Louis, MO has added two new electronically irradiated fresh ground beef items to its meat department giving customers ground beef options with an extra measure of protection against foodborne illness. Dierbergs new items, a fresh 93-percent lean ground beef and an 85-percent lean ground round, are supplied by Excel, from its processing plant in Dodge City, Kan.  Its route to Dierbergs 19 stores includes a stop in Sioux City, Iowa, where the packaged product is electronically irradiated at a facility operated by San Diego-based SureBeam Corp.

More than 500 studies over 40 years of research support irradiation as a safe and effective method of enhancing the safety of foods.  The Food and Drug Administration and the United States Department of Agriculture approve its use.   It's a healthy choice endorsed by the American Medical Association, the American Dietetic Association and other health organizations.  Irradiated beef is on the shelves of more than 4,000 U.S. grocery stores and is available in more than 40 countries.

Dierbergs' irradiated ground-beef and ground-round will be clearly identified on meat department shelves with the SureBeam seal, the FDA-required "Radura," an internationally accepted symbol for irradiation, and the words "Irradiated for Food Safety."

John May, Dierbergs' director of meat and seafood operations, stressed that beyond the food-safety benefits, Dierbergs irradiated meats were indistinguishable from the store's comparable non-irradiated product. "Irradiated ground beef is just as flavorful, juicy and nutritious as its non-irradiated counterparts…the advantage is the extra layer of safety," May said.

Dierbergs and SureBeam advocate that customers follow the same handling guidelines for irradiated fresh ground as they would for any raw-meat product, including refrigeration and cooking to an internal temperature of 160 degrees Fahrenheit.

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The Irradiated Chef: More Stores are Stocking Meat Products That Have Undergone Radiation Treatment to Kill Bacteria. Should You Buy Them? The State; Columbia, SC (January 23, 2003)
Meat that's been zapped by radiation to kill bacteria is coming soon to a frozen-food section near you - or might be there already.  Whether you'll ever want to try these products may depend on which you fear more: the word "radiation," or food-borne bugs that could make you deathly ill with diarrhea.

Some supermarket chains are betting that recalls of contaminated foods and recent E. coli and listeria outbreaks finally have created a small niche for irradiated meat products.

"We have been watching the industry as it relates to irradiated meats, and decided the timing was right to offer our customers a choice," said Brenda Reid, a spokeswoman for Publix.  Publix and other stores see potential demand among people who must be extra-vigilant about food contamination because their immune systems are weakened by AIDS or by aggressive treatments for cancer.

Irradiated foods offer a health advantage for people who need to use the safest possible product, said Mickey Clerc, a Winn-Dixie spokesman.
 
Irradiated hamburger patties have been available at Winn-Dixie stores for about a year. Piggly Wiggly will introduce a similar product later this month. Publix just added three irradiated products: lean ground-beef patties, boneless chicken breasts and chicken tenders, all frozen.
 
And in March, Bi-Lo plans to become the first major supermarket chain in South Carolina to offer an irradiated product that will be sold fresh (ground beef). It's "just another choice for consumers," said Joyce Smart, spokeswoman for Mauldin-based Bi Lo. "There really is a need for safety, because people don't cook their meat properly," added Smart, who admitted she likes her own burgers rare.

HOW IT WORKS
Food-borne outbreaks are not always deadly. But they can be, especially among children and the elderly. The Centers for Disease Control and Prevention estimated in 1999 that about 5,000 Americans die each year from food-borne diseases, which typically cause symptoms such as nausea, cramps and diarrhea.
 
More recently, at least 120 illnesses and 20 deaths from listeria poisoning occurred last summer and fall in the Northeast; 27 million pounds of turkey and chicken products were recalled.
 
Zapping food with low-level radiation doesn't cook it, but disrupts the DNA of bacteria or insects enough to kill them, said Daniel Lafontaine, director of the South Carolina Meat and Poultry Inspection Department. Irradiated products cost 5 to 20 cents more per pound, he said.
 
The technology behind irradiation has been around for many decades. Astronauts' food is irradiated, as a precaution against their contracting a food-related ailment while an inconvenient 200,000 or so miles from the nearest emergency room.

There are two main methods for irradiation, a gamma-ray process and an electronic-beam technique. (At high levels, the latter technique is being used on anthrax-infected mail.)

Foods are passed through a radiation field quickly - think of an airport luggage scanner - and a similar procedure is used to sterilize medical products such as sutures and contact lens solutions.

"It doesn't make the product radioactive," said Lafontaine, who has eaten irradiated meats and pronounced them "quite good."
 
Public health and agriculture officials are among the proponents of irradiation. "I look at this as it evolves and becomes more accepted as one of the true pillars of public health, along with chlorination of water and pasteurization of milk," Lafontaine said.

Irradiation has been approved as safe by agencies including the Food and Drug Administration, the World Health Organization, the American Medical Association, the American Dietetic Association and the International Atomic Energy Agency. But that doesn't mean everyone thinks it's a good idea.

IRRADIATION WORRIES
Public Citizen, the consumer watchdog organization founded by Ralph Nader, says irradiation is no substitute for cleaning up filthy slaughterhouse conditions that can cause contamination.

Consumer groups voice concerns about possibly cancer-causing chemicals formed in food that is irradiated, and cite studies showing illnesses in animals such as mice that have been fed irradiated foods. Other worries focus on safety at irradiation facilities.
 
Critics also say irradiation destroys vitamins and other nutrients. That's true, Lafontaine said, but any type of processing results in a loss of nutrients, including boiling vegetables on the stove. He said carcinogenic effects can be minimized by careful attention to packaging materials when foods are irradiated - similar to the care one must take when cooking food in a microwave oven.

Dominick Quinzi, who manages Earth Fare on Devine Street, said its "natural is best" philosophy relies on suppliers to ensure high standards of sanitation, handling and packaging. "It's our company's policy not to carry any irradiated foods," Quinzi said. He declined to be specific about claims of danger, "but there are health risks."
 
Carolyn Jenkins, a registered nurse and dietitian who teaches at the Medical University of South Carolina, said compounds formed by irradiating meat are the same as those produced by other processes, including some cooking methods. She said she prefers the risk of irradiation to the risk of food poisoning. "It would be wonderful if our food supply were perfectly safe, but we all know that's not the case," she said.
 
Irradiation is available for produce as well, extending the shelf life of strawberries and killing a parasitic fly on Hawaiian papayas. No stores contacted have immediate plans to offer irradiated produce in South Carolina.

Lafontaine said irradiated products have been slow to come to the marketplace because of grocers' worries about public perceptions, not because of safety hazards.

Jenkins said she expects people will look more favorably on irradiation as they learn more about it - especially with more than 300,000 hospitalizations a year occurring from food-borne illnesses. "When you look at any new process, it takes a while for the public to feel safe," she said.

Lafontaine agreed, noting the concerns people had about microwave ovens 30 years ago. "Nobody protests microwaves anymore," he said. By Linda Lamb

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Irradiated Burgers Featured at Illinois Governor Inauguration: The Illinois Beef Association partnered with the Illinois Institute of Technology and SureBeam Corporation to serve irradiated hamburger patties at the inauguration BBQ for Governor Blagojevich in Springfield, IL on January 13th.

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Irradiated Meat Due in Area Stores; Treated Chicken, Beef at Publix: The Atlanta Journal and Constitution (January 13, 2003): From supermarket shelves to the school lunch program, irradiated food is inching its way into the American diet.  The technology, which bombards food with ionizing radiation to kill bacteria that can cause food-borne illness, is unfamiliar to many. That's likely to change.

Thousands of grocery stores began selling irradiated, uncooked ground beef last year, a year that also saw the largest and third-largest recalls in U.S. history of meat potentially contaminated with deadly bacteria.  The first major chain in Atlanta to do so, Publix, planned to start offering treated frozen ground beef and chicken this weekend under the New Generation label at its 108 metro stores. Kroger is considering it.

The U.S. Department of Agriculture just began studying how to incorporate irradiated foods into the school lunch program; they could be available as soon as this fall. The Food and Drug Administration is considering a proposal to use the technology on seafood and processed foods like deli meats and hot dogs, which would greatly expand its reach; a ruling could come this year. (Last year 32 million pounds of ready-to-eat chicken and turkey deli meat were recalled because of potential contamination with the
bacteria Listeria monocytogenes, the largest such action ever.) And a handful of restaurants are serving irradiated meat.

For many consumers, questions remain, starting with the most basic: What does it do, and is it safe?

The process not only kills bacteria but also extends shelf life and kills insects. First approved 40 years ago for insect control in wheat, irradiation slowly has gained regulatory approval for use on other foods. Depending on how it's applied, the process can impart an off flavor, especially to foods high in fat.


The World Health Organization, the Centers for Disease Control and Prevention and many other health agencies say irradiation is safe, and that treated foods are not radioactive. They say it provides an additional safeguard against bacteria that can cause food-borne illness, especially among children, the elderly and those with weakened immune systems.

A few consumer advocacy groups, including Public Citizen, urge caution, contending the process causes chemical changes in the food that could cause unknown long-term health problems. Other consumer groups, like Center for Science in the Public Interest, say the process is safe but want tougher enforcement of sanitation rules at meat plants rather than relying on irradiation to eliminate potential problems.

Although many public health organizations endorse irradiation, the process has been slow to gain consumer acceptance. Several events in the past 18 months have raised its profile, starting with the U.S. Postal Service's announcement that it would irradiate mail to kill anthrax bacteria, a plan that has since been scaled back.

A question of labels

A provision in last year's farm bill says that the USDA cannot prohibit its use in the school lunch program. It also directs the FDA to consider replacing "treated with radiation" or "treated by irradiation" (irradiation means treatment with radiation) on labels with other terms.

SureBeam Corp. of San Diego, which supplies much of the irradiated ground beef sold in supermarkets, shipped some 16 million pounds of fresh beef in 2002. For this year, the company estimates it will produce 350 million pounds. That's still a sliver of the 9.8 billion pounds of ground beef sold annually.

"We believe the potential is far greater than being a niche market," says Mark Stephenson, a SureBeam vice president. "And we don't think that time is such a long way away."

SureBeam plans to ask the FDA to let it replace "irradiation" on package labels with another phrase, perhaps "electronically pasteurized," to increase consumer acceptance. Food Technology Services, which irradiates the ground beef and chicken for Publix, does not.

"I think the word 'irradiation' is a badge of honor," says company President Richard Hunter, who acknowledges that many Americans have different views. "Consumers would be more accepting if it said something else."

Others selling irradiated food share those concerns. Irradiated food sold at retail must carry an identifying label and the radura symbol, except for spices used as a small component of another food product. Restaurants and food service operators are not required to tell diners that they're serving irradiated food. Some don't.

School lunch programs
The USDA is starting an education program about irradiation in Minnesota schools. Schools that do decide to serve irradiated meat --- and they will have a choice of whether to buy it --- will be encouraged to disclose that information to parents, says USDA spokeswoman Alisa Harrison.

Publix has briefed its employees on the irradiation process and plans signs on freezer cases to let customers know about the ground beef patties, boneless chicken breasts and breast tenderloins. The 741-store chain is one of the few to offer chicken, but wanted to do so because both meats can harbor harmful bacteria, says spokeswoman Brenda Reid.

Publix's irradiated meats are treated with cobalt 60 irradiation; most supermarkets buy food treated with an electron beam or X-rays generated by a linear accelerator.

Scientifically, there is no difference in the end results, says Elsa Murano, USDA's undersecretary for food safety. "It doesn't matter what source you use," Murano says. "Irradiation is irradiation."

Heidi Harrison of Atlanta says she will probably buy treated chicken to cut the risk of food-borne illness. The extra cost, 10 to 20 cents more per pound, doesn't deter her. "If it's something to make (it) healthier or better, it would be worth paying more money," Harrison says.

Fresh irradiated ground beef, available at some supermarkets around the country but not (until now) in Atlanta, has persuaded many consumers to take the plunge. Wegmans Food Markets in the Northeast began selling fresh, irradiated ground beef in May, and during barbecue season it accounted for 30 percent of all ground beef sales. At Wegmans, customers were told they could cook burgers rare if made with irradiated meat, something the USDA and irradiation companies advise against.

They say that although irradiation provides an additional level of safety, treated products should still be handled like untreated ones. That means cooking thoroughly and preventing cross-contamination with foods that will be eaten without cooking, like salads.

"Just because it's irradiated doesn't mean all pathogens have been eliminated," says Mike Doyle, director of the University of Georgia's Center for Food Safety in Griffin. By Elizabeth Lee

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Weis Markets to Begin Selling Irradiated Ground Beef : (January 29, 2003) From a press release
SUNBURY, Pa. -- Weis Markets, Inc. (NYSE: WMK) began selling irradiated fresh ground beef on February 2 in stores throughout its marketing area in Pennsylvania, Maryland, New Jersey, New York, Virginia and West Virginia.
 
The Company said it would be the first to market with irradiated fresh ground beef products in many of its Central Pennsylvania markets including Harrisburg, Lancaster and York. SureBeam Corporation will supply the irradiated fresh ground beef products to Weis Markets.

SureBeam's patented technology utilizes electricity as an energy source to irradiate fresh ground beef, greatly reducing the threat of E. coli, Listeria and Salmonella.  The SureBeam process also extends the freshness and shelf life of irradiated ground beef products.  Since it is known as a cold process, it does not significantly increase the temperature of the ground beef being processed. Beginning February 2, Weis Markets will sell fresh irradiated ground beef in 1 lb. packages - 85% lean and 1 lb. packages
- 93% lean patties.  The packages will be clearly labeled and marked as being processed through the SureBeam method.
 
"Throughout our company, our associates work diligently to maintain the highest food safety standards," said Weis Markets President Norman S. Rich. "SureBeam fresh irradiated ground beef offers customers an extra level of safety without sacrificing quality or taste.  Every day our customers get our best including more options and better quality.  It's what they have come to expect from Weis Markets."
 
Food irradiation has been approved by the Federal Food and Drug Administration (FDA) and the U.S. Department of Agriculture.  In addition, the American Medical Association, Centers for Disease Control and Prevention, the American Dietetic Association and the U.S. Surgeon General have endorsed this process. Studies have shown that food irradiation improves food safety, particularly for people vulnerable to food borne illnesses, including those who are diabetics, transplant patients, cancer patients, HIV/AIDS patients, and the elderly. Experts note that food irradiation is not a substitute for proper food handling.  People using ground beef products should: clean all surfaces touched by ground beef products; avoid cross contamination with other foods and take care to use separate cutting boards and utensils for cooked and uncooked foods; and cooking ground beef to an internal temperature of 160 degrees F.  Customers should also chill food within two hours of purchase or preparation.
 
Founded in 1912, Weis Markets currently operates 160 stores in six states: Pennsylvania, Maryland, New Jersey, New York, Virginia and West Virginia. The Company also owns SuperPetz, a pet supply superstore chain with 33 locations in eleven states.

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Safeway to Sell Surebeam(r) Processed Fresh Ground Beef in Baltimore and Washington, DC (January 29, 2003) From a press release
SAN DIEGO -- SureBeam Corporation (Nasdaq: SURE) announced January 29th that consumers can now buy SureBeam(R) processed fresh ground beef at all 136 Safeway Eastern Division supermarkets in Maryland, Virginia, Delaware and Washington, D.C.  Safeway is offering fresh ground beef products processed with SureBeam Corporation's revolutionary electron beam technology, a process that uses ordinary electricity to safely eliminate the threat of dangerous bacteria from food products.

"Safeway's primary goal is to provide customers with the highest quality food products available," said Roger Herding, Safeway Eastern Division Marketing Vice President.  "As consumers have become increasingly concerned about the safety and wholesomeness of the ground beef they are purchasing, we believe that this product will help ease their concerns." Safeway is selling SureBeam processed fresh ground beef in one-pound packages of 85-percent and 93-percent lean.

"It's exciting to know that consumers throughout the Baltimore/Washington, D.C. area can now purchase SureBeam fresh ground beef at their local Safeway stores," stated Larry Oberkfell, SureBeam Chairman, CEO and President.  "By offering this important choice to their customers, Safeway is demonstrating their national leadership in food safety."

Similar to a microwave oven, SureBeam technology uses electricity as an energy source to irradiate harmful bacteria such as E. coli, Listeria, and Salmonella.  The SureBeam patented system is based on proven electron beam technology that destroys dangerous bacteria, much like thermal pasteurization does to milk.


Safeway's entry into the market brings to over 2,100 the total number of stores in the Midwest, Northeast, and Mid-Atlantic States offering SureBeam processed fresh ground beef.  This is in addition to the thousands of supermarkets providing SureBeam processed frozen hamburger patties, which are also provided through home delivery, direct mail and food service.

Safeway's Eastern Division employs approximately 11,000 people and operates 136 stores, including 16 in the District of Columbia, 75 in Maryland, 44 in Virginia and one in Delaware.  Safeway (NYSE: SWY), a Fortune 50 company, is one of the largest food and drug retailers in North America with annualized sales exceeding $34 billion.  The company operates approximately 1,755 stores in the United States and Canada with a total workforce of nearly 200,000 employees.

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Giant Eagle Introduces Irradiated Beef (January 23, 2003) Pittsburgh Post Gazette via FSNET
Supermarket chain Giant Eagle was cited as debuting ground beef treated by the SureBeam electron beam process in Pittsburgh-area stores without fanfare Jan. 12. The story says that educational point-of-purchase brochures and signs introduced meat department customers to the concept and safety benefits of irradiated ground beef, nattily packaged in opaque, one-pound tubes similar to ready-to-bake cookie dough.

Without divulging any actual sales figures for the first-week rollout of the new product, Rob Borella, director of corporate communications for Giant Eagle Inc., was quoted as saying, "sales were pretty much what we expected." Giant Eagle Inc., which encompasses 124 corporate stores and 89 franchises in Western Pennsylvania, north-central West Virginia and Maryland, is the first in the region to offer irradiated meat products in the form of 80 percent lean/20 percent fat and 93 percent lean/7 percent fat ground beef. Last week and this week, the supermarket chain is offering an introductory price of $2.29 (regularly $2.49) for the one-pound tube of 80/20, and $2.99 per pound (regularly $3.29) for the 93/7. (Prices for irradiated meats average 5 percent to 10 percent higher than their untreated counterparts.)

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Upcoming Irradiation Workshop in Oregon –The Oregon Beef Council is hosting an Irradiation workshop Tuesday March 4, 2003 from 9:30 am - 2:30 pm at Portland’s Food Innovation Center (FIC).  (The FIC is directly across from the Oregon Beef Council’s offices.)  A 9:30 AM registration check-in and a 10:00 AM start are planned.  Please call Dianne Byrne Johnston at the Oregon Beef Council office at 503/274-2333 to reserve your spot.

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World Irradiation Congress to be held in May 2003 at Chicago:
  The World Irradiation Congress is scheduled for May 5 to 7, 2003, at Chicago's McCormick Place. The international event will provide a comprehensive technical and scientific forum to promote the technology and benefits of food irradiation around the globe. The congress will examine the future of food irradiation in a comprehensive program that includes analysis of the: Global situation and outlook on the use of irradiation as a sanitary and phytosanitary treatment; Major markets and market trends; Technological developments, such as irradiation facilities and quality assurance; Investment opportunities; A visit to a commercial food irradiator; a buyer-seller business conference and technical sessions.

The keynote speaker on May 5 (Monday) will be Dr. Elsa Murano, USDA Undersecretary for Food Safety, speaking on "Food safety from farm to fork: the role of food irradiation."

Other top speakers include the CEOS of FMI and GMA; the presidents of IFT and the International Union of Food Science and Technology; the director of National Food Safety & Toxicology Center at Michigan State University; and top officials from the World Health Organization, the Food and Agriculture Organization of the United Nations, the International Consultative Group on Food Irradiation, the Minnesota Beef Council and such companies as Huisken Meat Co., International Dairy Queen Inc., Food Technology Service Inc. and Hawaii Pride Inc.

For more information and to register, contact:
The National Food Safety & Toxicology Center
Michigan State University
165 Food Safety & Toxicology Building
Michigan State University
East Lansing, MI 48824-1302
517/432-3100
Website: www.foodsafe.msu.edu/Congress/congress.html or www.foodsafe.msu.edu.

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Food Irradiation Education Activities:
The Minnesota Beef Council, in cooperation with SureBeam Corporation will be assisting with, conducting or participating in the following irradiation education activities:

Minneapolis, MN; February 23-25, UP Show (Upper Midwest Hospitality Show)
Portland, OR; March 4, 2003: Oregon Beef Council Irradiation Workshop
Raleigh, NC; March 19, 2003: North Carolina Beef Council Irradiation Workshop
Texarkana, AR; April 5-6: American National CattleWomen Region IV Workshop
Harrisburg, PA; April 23-24, 2003: Central Atlantic States' Association of Food and Drug Officials
Monterey, CA: April 28-29: American National CattleWomen Region VI Workshop
St. Cloud, MN; May 1-2, 2003: Minnesota Dietetic Association Conference
Great Falls, MT; May 2-4: American National CattleWomen Region V Workshop
Chicago, IL; May 5-7, 2003: First World Conference on Food Irradiation
Ft. Pierre, SD; June 20-22: American National CattleWomen Region VII Workshop
Green Bay, WI; July 13-15, 2003: National Association of County Agricultural Agents
Jasper, IN; Sept. 23, 2003: Indiana Environmental Health Association Conference

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FOOD IRRADIATION UPDATE 

Food Irradiation Update is published by the Minnesota Beef Council

JANUARY 20, 2003

Giant Eagle Supermarkets to Begin Selling Irradiated Ground Beef

Schnucks Introduces Irradiated Ground Beef in St. Louis Metro Area Stores

Three Minnesota School Districts to Consider Irradiated Lunches

Minnesota Schools Explore Irradiated Beef

School Food Safety, Irradiation Education Effort Launched

Irradiated Beef Hits Cape Grocery Store

Meat plant bolstering food safety: Greeley's Swift & Co. slaughterhouse commits $4 million  

Upcoming Irradiation Workshop in Tennessee

World Irradiation Congress to be held in May 2003 at Chicago 

Food Irradiation Education Activities

 

Giant Eagle Supermarkets to Begin Selling Irradiated Ground Beef: From a News Release; (January 13, 2002): Giant Eagle is the first supermarket retailer in western Pennsylvania and Ohio markets to offer case-ready fresh ground beef treated with irradiation, according to a news release. The product will initially be on sale in Pittsburgh and other locations throughout a four-state area including its core Pennsylvania and Ohio markets.

The ground beef,
in one-pound case-ready packages of 80-percent and 93-percent lean, will be treated by SureBeam Corp.'s electron beam technology.


Giant Eagle's entry into the market brings to over 1,900 the total number of stores in the Midwest, Northeast and Mid-Atlantic States offering SureBeam processed fresh ground beef.  This is in addition to the thousands of supermarkets providing SureBeam processed frozen hamburger patties, which are also provided through home delivery, direct mail and food service.

Giant Eagle, ranked 22 on Forbes magazine's largest private corporations list and recently named Retailer of the Year by Progressive Grocer, is one of the nation's largest food retailers and food distributors with over $4.4 billion in annual sales.

Founded in 1931, Giant Eagle, Inc. has grown to be the No. 1 supermarket retailer in its region, with 124 corporate and 89 independently owned stores throughout western Pennsylvania, Ohio, north-central West Virginia and Maryland.

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Schnucks Introduces Irradiated Ground Beef in Metro Area Stores: (January 13, 2003) From a Press Release; Grocer Launches Education Effort to Shed Light on Food Safety: St. Louis: Schnuck Markets, Inc. January 13 became the first grocer in the St. Louis area to announce plans to sell irradiated fresh ground beef and frozen beef patties. Irradiated beef has been exposed to a beam of electrons that significantly reduces bacteria and the risk of foodborne illnesses.

According to Cy Jansen, vice president of meat merchandising at Schnucks, metro area stores will sell fresh ground beef chubs ("chub" refers to the plastic packaging, similar to that of pork sausage) supplied by Excel, a subsidiary of Cargill of Wichita, Kan. Frozen beef patties will come from Huiskens of Sauk Rapids, Minn. The SureBeam® Corporation of San Diego, Calif. will irradiate the ground beef and beef patties in their Sioux City, Iowa facility.

Jansen said irradiated ground beef is simply another choice for customers, particularly those who are the most vulnerable to infection. "Cooking ground beef to the proper temperature of 160 degrees kills bacteria, including Salmonella and  E. coli 0157:H7. Customers who are very young, elderly, pregnant or struggling with weakened immune systems will benefit from the added security that comes through irradiation."

Mark Stephenson, vice president of communications for SureBeam®, explains, "Irradiation kills bacteria by using ordinary electricity in the form of an electron beam. Exposure to this energy source virtually eliminates E. coli, which is present in some form in the majority of ground beef. The benefit is similar to that of milk pasteurization."

Schnucks is an industry leader and has been leading the way in food safety for the past several years. According to Schnucks Food Safety Director Dianna Pasley, irradiation is just one more way to guard against contamination prior to purchase. "In the aftermath of recent food recalls, it's important that we look for alternative ways to protect our food supply."

Pasley added, "It's important to remember that although irradiation reduces the level of harmful bacteria, it does not protect against recontamination through improper handling. Consumers must continue to practice good food safety habits in the home."

Jansen encourages consumers to learn more about irradiated ground beef and to stop by selected Schnucks store for samples Jan. 17 - 19. He admits that for some, the first step is accepting the name. "We believe the name, perhaps the most controversial part of launching irradiated ground beef, has hindered its acceptance." Jansen emphasized that the SureBeam® process uses ordinary electricity, not gamma or cobalt, as the energy source.

Schnucks first offered SureBeam® irradiated ground beef in its Peoria and Pekin, Ill. stores last winter. While sales of the product met Schnucks expectations, Jansen says education is the key to greater acceptance. He said, "The microwave oven was met with resistance. Today, nearly every home has this technology."

Although Schnucks is the first local grocer to offer irradiated ground beef, the grocery industry has embraced the irradiation process as an additional way to ensure product quality.

Irradiated food is now being offered in nearly 40 countries and is endorsed by numerous health organizations and regulatory agencies, including the U.S. Food and Drug Administration and the U.S. Department of Agriculture. According to Stephenson, "Our company (Surebeam®) alone has placed fresh and frozen irradiated beef in more than 4,000 grocery stores nationwide."

Irradiation is also being used to reduce or eliminate bacteria in produce. The process delays the ripening and sprouting of fruits and vegetables (Schnucks does not carry irradiated produce at this time).

Schnuck Markets, Inc. currently operates 102 stores and 93 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee and Mississippi. This includes five stores that operate as Logli Supermarkets and a stand-alone Sentry drug store. Schnuck Markets, Inc. is currently ranked 83rd in the Forbes Magazine listing of the nation's "Top 500 Private Companies." 

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Three Minnesota school districts to consider irradiated lunches: Star Tribune (January 17, 2003); Minneapolis: Minnesota school districts will be the first in the state, and possibly the nation, to consider using irradiated ground beef supplied by the federal government in school meals.

The first irradiated burger could be served as early as this coming fall in the Spring Lake Park, Sauk Rapids and Willmar districts, Minnesota education officials said Thursday. But before that happens, officials said they will launch community awareness projects about irradiation's role in preventing foodborne diseases, such as that caused by E.coli bacteria.

From now until late summer, officials from the Minnesota Department of Children, Families and Learning will survey students, parents and school staff in the three communities to ascertain their attitudes and knowledge about food safety and irradiation. Officials also said they'd provide "science-based information" about irradiation to help people decide whether to use the ground beef in school lunches, breakfasts and snacks. Then, if the school districts decide to proceed, they could begin receiving irradiated ground beef from the U.S. Department of Agriculture (USDA).

Food irradiation, which zaps food briefly with radiation to kill disease-causing organisms, is endorsed by almost all major medical organizations, but is opposed by some public advocacy groups.

A recent change in federal regulations allows beef bought by the USDA for the school lunch program to be irradiated. Some individual schools in Minnesota and other states may use irradiated meat bought through private suppliers, although that is not a widespread practice. But, state school lunch officials said, this is the first time beef bought by the federal government for the school lunch program will be irradiated and served to students.

"To our knowledge, no one else is doing this," said Mary Begalle, director of Food and Nutrition Service for Children, Families and Learning. Her department received a $151,000 grant from the USDA for the pilot project. Begalle said the three districts were asked to participate because they represent a cross-section of schools in Minnesota -- rural, outstate and the Twin Cities area.

Many school districts purchase precooked food, so irradiation isn't an issue for them, Begalle said. Most districts that order raw ground beef and therefore could consider irradiation are in rural areas.

"We chose to participate in this since food safety is our number one concern," said Barbara Hann, the Spring Lake Park district's food service director. "This would be our way to find out more information sooner and maybe implement another technique."

How it works

Irradiation has been used for decades to sterilize and help preserve food. It does not turn food radioactive, but kills bacteria such as E.coli, which sickened 18 children in an outbreak three years ago at a Minneapolis elementary school, and many other disease-causing agents.

The USDA approved the use of irradiation in red meat in 1997. Irradiated ground beef has been sold in Minnesota supermarkets since 2000, making the state one of the first where it has been available commercially.

The Minnesota education program drew applause from many public health professionals, such as state epidemiologist Dr. Harry Hull and infectious-disease expert Michael Osterholm.

Dr. Kirk Smith, a food safety expert at the Minnesota Department of Health, said irradiation does not replace the need for good sanitation in meat plants and by food handlers. But he said it's an extra step to ensure that youngsters -- who are often the most vulnerable to foodborne disease complications -- are not sickened.

"I've talked with parents who have lost children to E.coli O157, and that really stays with you," Smith said. "This is an extra measure on top of everything else to ensure safety."

Questions remain

But Jackie Hunt Christensen of the Institute for Agriculture and Trade Policy in Minneapolis said more research is needed on irradiation's safety before it's given to schoolchildren. Christensen said her group is concerned that irradiation could create harmful chemicals in food.

However, Hull said that irradiation has been studied extensively and that its proven benefits outweigh any theoretical risks.

The spectrum of opinions on irradiation was reflected at Thursday's announcement at the annual Minnesota Food Exposition, which was attended by school food service workers from across the state.

Kim Falter, who said she will be working in food service at a new charter school in Grand Marais this fall, was one of many listening to the presentation.

She said the information glossed over potential risks. She added that it relied only on studies funded by the federal government, which is paying for the education pilot project and also would supply the meat in question.

"I think it's important for everyone here to know now what they're getting into," Falter said, addressing the panel of speakers and the audience.

It's the word "irradiation" that sets many people off, other food service workers said.

Irradiation is no silver bullet, said Pam York, who manages nutrition and physical activity programs for the Minnesota Department of Health and who spoke at Thursday's announcement. However, it does provide another measure of safety for food products served to young children, she said. "We want to protect them," she said. By Allie Shah and Jill Burcum

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Minnesota Schools Explore Irradiated Beef: (January 16, 2003) KSTP-TV, Minneapolis-St. Paul:

Minnesota school children could be eating irradiated hamburgers as early as next year. That announcement comes just weeks after officials put a hold on thousands of pounds of beef destined for the schools. Investigative Reporter Kristin Stinar reports the process will start with education and the timing couldn't be better.

From the State Fair to the grocery store... Minnesota Beef Council Executive Director Ron Eustice has been pitching irradiation for years. "There is nothing that you can eat here at the fairgrounds that is safer than this! The support, the acceptance by the consumer has been outstanding."

Now he's aiming for one of the biggest consumers. Minnesota's school lunch programs. At a conference Thursday the state announced a pilot project in three districts including Spring Lake Park, Sauk Rapids and Willmar. They won't serve irradiated beef right away. Willmar superintendent Kathy Leedom says theyll first educate their communities about it and study whether it will be accepted. "That will equip us to make a local decision about whether or not we will want to use irradiated food products."

Irradiated beef typically costs five to ten cents more a pound. But the state's food and nutrition director, Mary Begalle, believes that even with tightening budgets schools can find the extra money. "Often times our schools can't utilize their full entitlement of commodity dollars. So this would be a very good way for them to utilize those dollars in buying a product that they know is safe."

Last month the state put a hold on thousands of pounds of school lunch beef until it could be tested for contamination. It came from GFI America, a Minneapolis meat processor temporarily shut down by federal inspectors for rodent infestation. With renewed concerns about food safety education officials say this push for irradiation couldn't come at a better time.

Minnesota is the first state in the nation to launch an irradiation pilot program in schools. Federal school programs never carried irradiated foods, but last year's farm bill changed that.

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School Food Safety, Irradiation Education Effort Launched (January 16, 2003) From a Press Release: (Minneapolis, Minn.) — The Minnesota Department of Children, Families & Learning (CFL) announced January 16 that school districts in Spring Lake Park, Sauk Rapids and Willmar will participate in a U.S. Department of Agriculture (USDA) funded education pilot project on school food safety and irradiation. The project aims at providing the best, science-based information to school districts and communities so they in turn can make the best decisions about their school food safety methods and procedures. It will discuss irradiation in the broader context of overall school food safety programs.

"We want Minnesota school districts to have the information they need to make the best school food safety decisions in light of the new legislation," said CFL/FNS director Mary Begalle. "We will work closely with food service staff, administrators and community members in these districts to educate and provide information about irradiation and safe food service practices overall."

Pioneered in Minnesota, irradiation of food has been gaining approval from consumers. Irradiation effectively controls dangerous organisms such as E. coli O157:H7 that can cause serious health problems, especially in children and elderly people. Extensive scientific studies have shown that irradiation results in little if any change to the appearance, taste and nutritional value of food.

Consumers nationwide buy and use irradiated food, increasingly available in many stores and restaurants, as an added measure to prevent foodbome illness. School districts may also purchase irradiated food in commercial markets. Recent Federal farm legislation made irradiation of USDA commodity food, provided free for school nutrition programs, a possibility. CFL's Food and Nutrition Service (FNS) then approached USDA with the idea for this education pilot project. Contact: Doug Gray, (651) 582-8281

Minnesota Department of Children, Families & Learning (CFL)/Food and Nutrition Service (FNS) School Food Safety and Irradiation Education Pilot Project Frequently Asked Questions

Q What is the CFL/FNS Food Safety Education Pilot Project?

A. CFL/FNS, under a grant from the U.S. Department of Agriculture (USDA), will help three selected Minnesota school districts — Sauk Rapids, Spring Lake Park and Willmar — conduct food safety education activities. Our goal is to get the best, latest, science-based information on irradiation and school food safety to parents, students, educators, administrators, school boards and other interested community members.

Q What will happen?

A. CFL/FNS and participating districts will assess the state of knowledge about school food safety and irradiation within the district and the broader community. We will provide educational materials and activities intended to increase food safety awareness. We will follow up to see how these efforts contributed to greater awareness of the need for safe food handling and serving, especially in schools. We will discuss irradiation in the broader context of overall food safety programs.

Q Can Minnesota schools serve irradiated food to their students?

A. Schools in Minnesota and in the rest of the nation have always been able to purchase irradiated food on the commercial market and use it in their food service programs. Recent Federal farm legislation made irradiation of USDA commodity food, provided free for school nutrition programs, a possibility.

Q Should Minnesota schools serve irradiated food? Is it safe?

A. Local schools and districts will make any decisions about the purchase and use of irradiated food in their food service programs.

Extensive scientific studies have shown that irradiation results in little if any change to the appearance, taste and nutritional value of food. Respected scientific and medical organizations, including the World Health Organization and the American Medical Association, accept these studies and their results and endorse irradiation.

Q. What are the benefits of irradiating food?

A. Irradiation, along with other food safety techniques, effectively controls harmful organisms in the food we eat. Infections from bacteria such as some strains of E. coli can lead to known, seriously harmful effects such as kidney failure, especially for children and elderly people.

Q Is foodborne illness a problem in Minnesota?

A. The Minnesota Department of Health estimates that over 6.5 million Minnesotans suffer from foodbome illness each year. Over half a million seek medical care, nearly 49,000 visit emergency rooms and over 30,000 are hospitalized. Most are older than 64 or younger than 15.

Q Why here? Why now? Why irradiation?

A. Irradiation is gaining broader acceptance as one of a number of methods used to make food safe. Minnesota companies and food marketers have been out in front of this national trend. Consumers nationwide buy and use irradiated food, increasingly available in many stores and restaurants, as an added measure to prevent foodbome illness.

CFL/FNS has been a pioneer in the effort to increase and improve local school districts' ability to draw from the widest possible range of suppliers for local food service programs.

We anticipate that USDA may soon offer irradiated food to schools as part of its commodity programs. Whether or not that happens, we want to begin preparing our schools now to make the best local decisions about food safety.

Q Does CFL/FNS encourage schools to serve irradiated foods to students?

A. We strongly support safer food for schools and students. Schools need to understand and use many of the latest, best food safety methods at the same time in order to keep the food they serve as safe as possible. By itself, irradiation cannot solve all food safety problems.

We encourage schools to make food safety decisions based on the best available science-based information. However, we do not endorse or encourage local schools and districts to use any specific product or technique.

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Irradiated Beef Hits Cape Grocery Store: Southeast Missourian (January 15, 2003)
According to this story, Schnucks this week became the area's first grocer to sell irradiated ground beef, a specially treated meat that proponents say greatly reduces bacteria and the risk of health problems like salmonella and E. coli.

Store manager Dennis Marchi was cited as saying that employees placed fresh, 1-pound ground beef packages and boxes of frozen beef patties that were exposed to beams of bacteria-killing electrons on Schnucks' shelves Sunday, and that the meat was irradiated by SureBeam Corp. in San Diego and costs 10
to 20 cents more per pound than regular meat, adding, "It's a very, very safe process. We still have all the beef that's ground in the store. This is just a wonderful technology that really provides another choice for our customers."

The U.S. Department of Agriculture, the World Health Organization and the Centers for Disease Control have all agreed that the process is safe. But some critics aren't convinced, saying there is some evidence that the treated meat could be harmful to consumers, possibly even causing cancer. Patty Lovera, a spokeswoman with Washington-based Public Citizen, a consumer advocacy group founded by Ralph Nader, was quoted as saying, "There is plenty of evidence to show there are concerns about health impacts. The federal government has been brushing those concerns under the rug."  Lovera cited studies that she claims show that the irradiation process causes new chemical reactions, creating, among other compounds, cyclobutanones, which have been linked to cancer.

Proponents of the process, however, say that the process not only kills bacteria but also extends shelf life and kills insects. On the heels of a year that saw the largest and third-largest meat recalls in U.S. history,
proponents also say it is the perfect time to provide another barrier of protection against bacteria that can cause foodborne illness, especially among children, the elderly and those with weakened immune systems.

Bill Ellis, an agriculture professor at Southeast Missouri State University, was quoted as saying, "I've heard about the controversy, and there is absolutely no negative to the consumer. It's beneficial. It's another
program to bring higher quality food to the consumers. There is absolutely nothing for the consumer to fear." By Scott Moyers

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Meat plant bolstering food safety Greeley's Swift & Co. slaughterhouse commits $4 million to improvements: Denver Post (January 14, 2003): The former ConAgra slaughterhouse in Greeley is spending millions to beef up food safety - and its image - in a sweeping set of changes. the plant is the first large meatpacker in the country to test and hold beef from shipment until results show it's free of potentially lethal pathogens.

Further the company plans later this year to have some of its meat irradiated, ensuring bacteria such as E.coli are dead.

The plant, now known as Swift & Co., has committed more than $4 million to a variety of changes designed to make its meat safer, a spokesman said. In July, the plant endured the third-largest beef recall in history. Swift officials won't detail all the changes, protecting them as trade secrets.

Among those they did discuss: washing carcasses more efficiently; lighting work areas better; testing meat more often; training employees more thoroughly; and improving work conditions.

"While the company has gone more than six years with only one pathogen-related recall, we're making many changes to enhance already effective food safety processes and procedures," Swift spokesman Jim Herlihy said.

Some consumer safety groups heralded Swift's actions as long overdue but said time will show whether the company carries them out with zeal.

Swift has spent nearly $30 million in the past three years improving its production and food safety programs, Herlihy said.

The company is taking the unprecedented step of inviting media, politicians and industry journalists inside a plant once closed to them.

"We think it's important outsiders see what we are doing," Herlihy said.

That's a switch from the company's hunker-down attitude last summer when it recalled 18.6 million pounds of beef because of E.coli concerns.

"Swift is taking some huge steps that are to be applauded, but I'm also taking it with cautious, measured optimism," said Caroline Smith-DeWaal, food safety director at the Center for Science in the Public Interest, a consumer advocacy group in Washington, D.C. "Unfortunately it took a major recall and outbreak to get the company to take these steps. Hopefully others won't wait for a major food safety crisis to follow Swift's lead."

Herlihy said visitors will see more than two dozen food-safety changes, some the first in the beef industry.

Foremost is additional testing for pathogens on meat destined to become hamburger or sausage, Herlihy said.

Before the recall, ConAgra workers only tested for E.coli 0157:H7 in some trimmings, pieces of meat destined to become ground beef.

The U.S. Department of Agriculture did not test any meat at plant before the recall. Now the agency conducts random tests there.

Days after the recall, Swift began holding meat shipments until tests showed they were free of E.coli. Swift is the first large meatpacker to do this, according to Herlihy and Swift's competitors.

The practice surpasses USDA rules, which allow a company to ship meat before test results are in.

"For Swift to test and hold product is huge," Smith-DeWaal said. "This shows they're willing to test to be sure their production system is working."

E.coli contamination comes from cattle feces spattered during slaughter, so Swift has added new procedures to keep feces off carcasses in the first place.

Dirty hides often are the first cause of slaughterhouse filth, so Swift has begun washing cattle before they enter the plant.

Swift also washes the cow hide before it is stripped off the dead animal, Herlihy said.

The production line, where carcasses are disemboweled and partly disassembled, has additional lighting to help workers find and trim contamination.

If any worker sees a food- or work-safety problem, they're encouraged to push one of several new buttons to stop the line, a costly move that halts production.

"If they feel they cannot handle a situation, contamination or not, while the carcass is in front of them, they should stop the line," Herlihy said workers are being told in their new training.

"Orientation for employees will be longer and all employees will receive more specific information about pathogens," Herlihy said.

The company also is trying to reduce the chances that contamination will be transferred from a carcass to another surface, such as other meat.

Swift now places the carcasses father apart, gives workers a second knife to use while the first is sterilizing, and gives employees more time to check for filth before the last USDA inspection.

Swift plans to send some meat to be irradiated with electricity, a process that has not caught on with consumers.Irradiation, Herlihy said, "is not the silver bullet to food safety. ... We view it only as one of many food-safety tools." 

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Upcoming Irradiation Workshop in TennesseeNCBA Monday Memo: (January 10, 2003) The Tennessee Beef Industry Council (TBIC) is hosting an Irradiation workshop Jan. 27 from 9:30 am - 2:30 pm at the Gaylord Opryland Hotel in Nashville.  Speakers and presentations will include: Dr. Tim Jones, State Epidemiologist, Ron Eustice, Exec. Dir., MN Beef Council, Dr. John Mount, Food Science & Tech., UT, and Michelle Torno, R.D. MN Beef Council. Space is limited, only those with reservations will be able to attend.  Please call Tennessee Beef Industry Council office at 615/790-3947 to reserve your spot.  Contact Valerie Bass (TBIC) vmbass@beefup.org or  615/790-3947.

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World Irradiation Congress to be held in May 2003 at Chicago: (December 23, 2002) The World Irradiation Congress is scheduled for May 5 to 7, 2003, at Chicago's McCormick Place. The international event will provide a comprehensive technical and scientific forum to promote the technology and benefits of food irradiation around the globe. The congress will examine the future of food irradiation in a comprehensive program that includes analysis of the: Global situation and outlook on the use of irradiation as a sanitary and phytosanitary treatment; Major markets and market trends; Technological developments, such as irradiation facilities and quality assurance; Investment opportunities; A visit to a commercial food irradiator; a buyer-seller business conference and technical sessions.

The keynote speaker on May 5 (Monday) will be Dr. Elsa Murano, USDA Undersecretary for Food Safety, speaking on "Food safety from farm to fork: the role of food irradiation."

Other top speakers include the CEOS of FMI and GMA; the presidents of IFT and the International Union of Food Science and Technology; the director of National Food Safety & Toxicology Center at Michigan State University; and top officials from the World Health Organization, the Food and Agriculture Organization of the United Nations, the International Consultative Group on Food Irradiation, the Minnesota Beef Council and such companies as Huisken Meat Co., International Dairy Queen Inc., Food Technology Service Inc. and Hawaii Pride Inc.

For more information and to register, contact:
The National Food Safety & Toxicology Center
Michigan State University
165 Food Safety & Toxicology Building
Michigan State University
East Lansing, MI 48824-1302
517/432-3100

Website: (www.iaea.org/icgfi/congress.html)

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Food Irradiation Education Activities:

The Minnesota Beef Council, in cooperation with SureBeam Corporation will be assisting with, conducting or participating in the following irradiation education activities:

Rochester, MN; January 22, 2003: National Farmers Organization Annual Meeting

Bloomington, MN; January 24, 2003: Minnesota Nutrition Council Inc. Annual Meeting

Nashville, TN; January 27, 2003: Tennessee Beef Council Food Irradiation Seminar

Nashville, TN; January 29, 2003: American National CattleWomen Annual Convention

Staunton, VA; February 4, 2003: Virginia Beef Industry Council Board Meeting

Minneapolis, MN; February 23-25, UP Show (Upper Midwest Hospitality Show)

Portland, OR; March 4, 2003: Oregon Beef Council Irradiation Workshop

Raleigh, NC; March 19, 2003: North Carolina Beef Council Irradiation Workshop

Texarkana, AR; April 5-6: American National CattleWomen Region IV Workshop

Harrisburg, PA; April 23-24, 2003: Central Atlantic States' Association of Food and Drug Officials

Monterey, CA: April 28-29: American National CattleWomen Region VI Workshop

St. Cloud, MN; May 1-2, 2003: Minnesota Dietetic Association Conference

Great Falls, MT; May 2-4: American National CattleWomen Region V Workshop

Chicago, IL; May 5-7, 2003: First World Conference on Food Irradiation

Ft. Pierre, SD; June 20-22: American National CattleWomen Region VII Workshop

Green Bay, WI; July 13-15, 2003: National Association of County Agricultural Agents

Jasper, IN; Sept. 23, 2003: Indiana Environmental Health Association Conference

Food Irradiation Update is being sent as an update on food irradiation by the Minnesota Beef Council.  If for any reason you do not want to receive these updates please hit Reply and ask us to delete you from the list of recipients.

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January 13, 2002

FOOD IRRADIATION UPDATE   

JANUARY 13, 2003

Food Irradiation Update is published by the Minnesota Beef Council

Upcoming Irradiation Workshop in Tennessee

Our Perspective: Irradiation Gets Benched In San Antonio

Amherst, N.Y.-Based Tops Markets Plans to Sell Irradiated Ground Beef

Beef Industry Offers Plan to Address E. coli Contamination

USDA to Ignore Public Citizen’s Irradiation Crusade 

Food Safety and Food Irradiation: What Food and Nutrition Professionals need to know

Food Irradiation Won't Hurt You -- Ignorance About It Might

Safe Food: Irradiation Needed to Bring Food Safety to the Next Level

World Irradiation Congress to be held in May 2003 at Chicago

Food Irradiation Education Activities

Upcoming Irradiation Workshop in Tennessee – NCBA Monday Memo: (January 10, 2003) The Tennessee Beef Industry Council (TBIC) is hosting an Irradiation workshop Jan. 27 from 9:30 am - 2:30 pm at the Gaylord Opryland Hotel in Nashville.  Speakers and presentations will include: Dr. Tim Jones, State Epidemiologist - speaking on "The World's Safest Food Supply", Ron Eustice, Exec. Dir., MN Beef Council - speaking on "Science & Technology of Irradiation", Dr. John Mount, Food Science & Tech., UT - speaking on "Science & Technology of Irradiation", and Michelle Torno, R.D. MN Beef Council - Speaking on "Nutritional Aspects of Irradiation".   Space is limited, only those with reservations will be able to attend.  Please call TBIC office at 615/790-3947 to reserve your spot.  Contact Valerie Bass (TBIC) vmbass@beefup.org or  615/790-3947.

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Our Perspective: Irradiation Gets Benched In San Antonio: (January 10, 2002) BEEF Cow Calf Weekly; Two hundred representatives of the beef industry’s production, processing, fabrication and retail segments held a confab in San Antonio, TX, this week. The aim was to develop a concerted plan “to reduce and eventually eliminate E. coli 0157:H7 in ground beef.”

What came out of the 1½-day meeting was a five-point plan unveiled before the national press on Wednesday. That plan included the following:

Expanded research and fast-tracked approval of interventions such as cattle vaccines and feed additives.

• Standardization of safety testing and verification at packing plants.

• Uniform practice of sampling, testing and negative confirmation before meat processing.

Microbial control systems for foodservice suppliers.

• Consumer information regarding cooking temperatures and thermometer use at point of purchase.

It’s no secret that microbial contamination of ground beef is the beef industry’s Achilles’ heel. Not only does it put a significant portion of the market at risk – ground beef being the most popular and versatile beef product around – it’s a stinging and visible black eye to the industry’s image as one that’s truly devoted to food safety.

Last summer took a considerable toll on that image, with ConAgra’s recall of 19 million pounds of ground beef and other incidents hitting the national media on what seemed like a weekly basis. You can chalk up those incidents to bad luck, better and more sensitive testing or just heightened media attention, but it doesn’t make those pokes in the eye hurt any less.

So it was refreshing to hear that all the beef industry segments were finally sitting down to design one, unified effort to wage war on, and eventually defeat, E. coli 0157:H7. What was disappointing was that in mustering all its current and prospective forces for the battle, the industry left one of its most potent weapons on the shelf – irradiation.

Maybe pushing irradiation doesn’t send the same message to cow-calf producers and feedlots about their own roles in this beef safety campaign. Perhaps irradiation doesn’t build as potent a public imagery as the industry mobilizing for war. Maybe irradiation isn’t as “sexy” or grant-worthy as newer, yet unproven, high-tech concepts and technologies that are still pending government approval. And maybe it’s just an issue of perceived economics for packers and processors.

But what irradiation does have going for it is its effectiveness. It’s approved for use in more than 40 nations worldwide, endorsed by the World Health Organization and every reputable human and public health group in the U.S. This should be a slam-dunk.

During the question-and-answer session following the prepared remarks in San Antonio, a reporter asked why irradiation wasn’t featured prominently in the five-point plan. The response was that while the group of experts recognized irradiation as a useful tool in food safety, there were “organoleptic” issues to work out. These, the same speaker pointed out upon later questioning, had to do with things like the taste, color, etc., of such products when irradiation was conducted on a high-volume scale. He also said there were some concerns about insufficient capacity to irradiate all the nation’s ground beef supply.

Those points were a complete surprise to irradiation proponents like Ron Eustice, executive director of the Minnesota Beef Council, who has championed irradiation of the ground beef supply for the past five years. He maintains that marketing of such products by at least 2,000 restaurants currently serving irradiated ground beef, and its availability in 4,000 retail grocery supermarkets in the U.S., hasn’t turned up any organoleptic complaints.

In addition, Eustice adds, there currently exists a capacity to process 1 billion pounds of irradiated ground beef annually in the U.S., which is more than sufficient to meet current demand for this food safety option.

Be that as it may, there’s no getting around the fact that irradiation works, it’s effective in killing E. coli 0157:H7, it’s been studied for more than 70 years and it’s strongly endorsed by government, and medical, dietetic and public health organizations and agencies.

The widespread adoption of irradiation doesn’t preclude the development or use of other technologies or practices that the group in San Antonio has enumerated. Irradiation isn’t a silver bullet, but if used in concert with other existing technologies, it can immediately begin to solve the ongoing battle with E. coli 0157:H7 in ground beef. To win this war, and we will win it, we need to use all existing intervention strategies and irradiation should be front and center in this effort.

By Joe Roybal. BEEF Cow-Calf Weekly is a free, weekly electronic newsletter. To sign up, go to
www.beef-mag.com.

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Amherst, N.Y.-Based Tops Markets Plans to Sell Irradiated Ground Beef: (January 7, 2003) The Buffalo (NY) News: Beginning later this month, Top Markets will begin selling fresh ground beef that has been irradiated to kill disease-causing bacteria. Consumers can eat irradiated ground beef medium rare without worrying that they will become sick from E. coli bacteria or salmonella. The irradiated beef will cost between 20 cents and 30 cents more a pound than regular ground beef, which must be cooked to 160 degrees to be safe.

The beef is irradiated using a concentrated beam of electrical energy. Tops will sell both 85 percent lean and 90 percent lean irradiated fresh ground beef. The irradiated meat will make up about 5 percent of the ground beef offered at Tops, according to the Amherst-based company.

In May, Wegmans became the first local supermarket and one of the first major supermarket chains in the country to introduce irradiated ground beef.

Irradiation is considered safe by the federal government and has been endorsed by health-related organizations. But opponents have questioned the safety of the germ-killing process and dislike the proposed regulations for labeling irradiated meat.

Irradiation uses high-energy or ionizing radiation to decontaminate food of microorganisms, insects or parasites. The energy can come from radioactive material, electron accelerators or X-rays.

The U.S. Food and Drug Administration approved irradiation for beef in 1997, and the Department of Agriculture approved it in 2000.

The Food Marketing Institute, a supermarket trade group, last year released a survey showing that 57 percent of consumers say they would be open to eating irradiated food, up from 50 percent in 1996. 

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Beef Industry Offers Plan to Address E. coli Contamination: (January 9, 2003) Knight-Ridder Tribune
The Denver Post: The U.S.  beef industry, according to this story, unveiled a new plan on Wednesday to help protect consumers from E. coli bacterial contamination. After a two-day conference in San Antonio, industry representatives were cited as saying they will push for a broad plan that attacks E. coli throughout the supply chain, from ranches and meatpacking facilities to grocery stores and fast-food restaurants. Proposals include vaccinating cattle against E. coli, batch testing of ground beef before it reaches
customers and standardizing slaughterhouse safety and sanitation practices.

Terry Stokes, CEO of the Denver-based National Cattlemen's Beef Association, which coordinated the conference, was quoted as saying, "Safety has always been our top priority, and as a result, U.S. beef is one of the safest in the world. But we can do even better. I am confident that the farm-to-table solutions we've identified at this summit will help us further reduce and eventually eliminate E. coli in the beef supply."
The story says that the proposals earned preliminary support from the Center for Science in the Public Interest, traditionally outspoken critic of meat-industry safety. Caroline Smith DeWaal, food safety director of the Washington-based group, was quoted as saying, "I think it signals a shift in industry thinking. After last summer's outbreaks and recalls, the meat industry seems more willing to put their safety programs to the test. The
meat industry appears willing to embrace microbial testing programs that it has previously avoided."

The beef officials offered few specifics on potential costs of the reforms, when they might be implemented and whether they would be voluntary or required under food-safety regulations. Dell Allen, vice president of Wichita-based meatpacker Excel Corp., was quoted as saying, "Everything we have done here will move us forward. I've likened the search for (E. coli) to the search for (Osama) bin Laden. You don't know where it is or how to find it. But the steps we've taken here will allow us to move forward, improve our product and make it safer."

A related story say that all U.S. hamburger makers could someday test all beef samples for dangerous E.  coli O157:H7 before making ground beef. Dave Theno, vice president of Jack in the Box Inc., a chain of 1,870 drive-through hamburger restaurants, was quoted as saying, "Having uniform sampling will go a long way toward raising the bar" for keeping E. coli out of beef sold to consumers. Although there is no assurance that the summit's goals will be implemented, representatives of five industry segments pledged to work toward reduction of the E.  coli bacteria.

At the summit were representatives of cattle producers, slaughtering plants, processors that prepare ground beef, grocery stores and food service companies such as restaurants.
Among the goals: Using vaccines to immunize cattle against E. coli, based on research by the University of Nebraska that was announced last week. Establishing industry wide standards for testing and verifying bacteria-free meat in packing plants for purposes of measuring progress and comparing success with other plants.
Educating consumers, possibly through more labeling, on proper cooking. Establishing the latest concepts of food safety standards in food service companies and requiring meat suppliers to do the same.
Improving food safety training by food service employees.

Tim Biela, chairman of the summit's meat processing group, was cited as saying that food companies will take the goals approved Wednesday seriously and are likely to implement them, adding,  "They don't want to be perceived as not using the best practices to provide safety."

The strategies could be added to those already being used to reduce E. coli risk, such as carcass washing systems and thermal pasteurization. Irradiation is also being used in some meat preparation to kill bacteria.
Since 2000, the number of E. coli infections has dropped by 21 percent, according to an April 2002 report by the Centers for Disease Control and Prevention. Even so, there were numerous meat recalls in 2002 because of the detection of the E. coli O157:H7 bacteria. By Steve Raabe

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USDA to Ignore Public Citizens Irradiation Crusade: (January 8, 2003) Daniel Yovich  for www.meatingplace.com: Public Citizen's heavy-handed five-week campaign against the use of irradiated meat in public schools will have no impact on the Agriculture Department's plan to include irradiated beef in its School Lunch Program.

Public Citizen legislative representative Tony Corbo confirmed the organization posted an "action alert" on its Website in November, shortly after learning of the USDA's call for comment on the inclusion of irradiated meat in the school lunch purchases. Corbo said he learned of the USDA's call for comment from the
Meatingplace.com.

Of the 682 written comments received by USDA as of Jan. 6, 295 were form letters signed by individuals from the Public Citizen Website. A
Meatingplace.com review of the comments showed the overwhelming majority of the comments were from allegedly disgruntled parents of schoolchildren.

But Jerry Redding, a USDA spokesman, said the vast majority of those comments would be ignored because they do not contain any feedback about how to formulate the specifications for irradiated meat destined for the nation's schools. Redding said there has been rampant confusion among some grassroots organizations that oppose the use of irradiated foods in schools. The farm bill signed in May by President Bush specifically stated that USDA "shall not prohibit the use of any technology to improve food safety that has been approved by the Secretary of Agriculture."

"That means irradiation, and that means it's not open to debate or discussion about it happening," Redding said. "The only relevant comments USDA is interested in are those involving how to build the best specifications to make products that taste good, look good and are healthy. The rest, frankly, are irrelevant."

Irradiation, which has been endorsed by the World Health Organization, exposes food to low doses of electrons or gamma rays to destroy deadly microorganisms such as E. coli O157:H7 and salmonella. The Food and Drug Administration determined in 1999 it was a safe measure in decreasing food borne pathogens. The WHO deems it one of the most effective food decontamination methods available for meat and poultry products.

Public Citizen's Corbo said he didn't believe USDA would ignore the thoughts of the hundreds of people who wrote to the agency to denounce irradiated meat. He said USDA is "in a severe state of confusion" and "has a track record of saying one thing" and then doing the opposite.

"USDA seems to be very confused," Corbo said. "At first, they said there was a 30-day window for comment. Then they backtracked and said the period for comment was open ended. The one thing that is clear is that the meat industry applied enormous pressure to the USDA to get them to ram through this comment period in such a short period of time."

While Public Citizen has deluged the USDA with form letters and irrational comments about non-existent dangers from irradiated food, the meat industry has adopted a quieter approach to getting its side of the story across. Josee Daoust, the American Meat Industry's public affairs manager, said AMI's comments on the issue had not been forwarded to USDA as of Jan. 6. Daoust said the comments had been completed and would be sent to the department in the coming days.

Daoust said she was surprised at the amount of Public Citizen-generated form letter's forwarded to USDA but said AMI is not intimidated by the group's lobbying efforts.

"This is a common tactic of groups like Public Citizen, but our substantive comments are not going to be dictated by their below-the-belt tactics," Daoust said.

A nationwide survey conducted by the National Cattlemen's Beef Association found that 48 percent of Americans are likely to purchase irradiated meat. The November 2002 survey was up from a 38 percent response in February. Daoust said education is key in eliminating consumers unfounded fears of eating irradiated meat.

"There has been a lot of disinformation put out there by groups like Public Citizen," Daoust said. "Studies have repeatedly shown children have a much higher risk of getting sick from eating non-irradiated food products. We have to correct the misperceptions out there.

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Food Safety and Food Irradiation: What Food and Nutrition Professionals Need To Know: From a press release: The Minnesota Nutrition Council, Inc. annual membership meeting scheduled for Friday, January 24, 2003 in Bloomington, Minnesota will feature focus on food  irradiation.

The promotional flyer for the event says: Irradiation can improve the quality, variety and safety of foods. Although other processing plant measures can reduce bacteria levels in raw foods, irradiation can be more effective because it can eliminate pathogens such as E. coli 0157:H7, which is especially important for consumers considered to be at high risk and more susceptible to foodborne illness.

The American Dietetic Association's position statement encourages nutrition professionals to work together to educate consumers about this additional food safety tool.  This workshop will help expand participant knowledge of the facts on food irradiation. 2 CEU's have been applied for Registered Dietitians. Non-members are welcome to attend. Registration deadline is January 17th.  Registration fee for MNCI Members or students is $20.00. For non-members the charge is $30.00. For questions call:  651-628-9250. Send payment to: MNCI, 1910 W County Road B, Room  #212, Roseville, MN 55113-5448

Date: Friday January 24, 2003
Time: 11:30 am-2:00 pm
Place: Metro Office Park; Seminar Room 108, first floor; 2850 Metro Drive,
Bloomington, MN 55425

Agenda:

11:30 Registration and Buffet Lunch (Sample Irradiated Burgers, Sponsored by Minnesota Beef Council)
11:45 Welcome and Introductions
12:00 World's Safest Food Supply, But - (Update on Food Borne Illness in
Minnesota): Pam York, PhD, MPH, RD, LN, Minnesota Department of Health
12:30 History & Use of Food Irradiation: Dr. Ted Labuza, University of Minnesota
1:00 Science/Technology of Food Irradiation
Nutritional Aspects of Irradiated Food/Minnesota Model: Michelle Torno, R.D., LD, and Ron Eustice, Minnesota Beef Council
1:40 Panel Discussion, all Presenters
2:00 Adjourn
For directions phone 952.854.6980

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Food Irradiation Won't Hurt You -- Ignorance About It Might: (January 6, 2003) Guelph Mercury via FSNET: Ronald F. Eustice, of the Minnesota writes in this op-ed that during the next few weeks, Canadians will be hearing and reading much about irradiation as Health Canada seeks public comment regarding the expansion of  the list of foods approved for irradiation. Let's hope that Canadians can base their opinions about irradiation on fact, and not on hearsay, innuendo and political rhetoric.

Recent editorial page comments in the Guelph Mercury suggest an urgent need for clarification about what food irradiation is -- and what it isn't. The American public has embraced irradiation as a food safety tool because they have been provided with clear and accurate information about what it is, how it works, and what it does.

There is strong public for support irradiation once consumers understand that it doesn't and can't -- make the food radioactive. The chemical changes that take place in irradiated food are not significantly different than the changes caused by other food processing technologies; and that, when done properly, irradiation has very little effect, if any, on the taste, appearance or nutritional content of food.  Irradiation exposes foods to a radiant energy source, primarily electron beams or gamma rays. Other forms of radiant energy include alternating current, heat, light, ultra-violet light, x-rays, and the microwave. The process reduces or kills bacteria and other pathogenic organisms and increases the shelf life, quality and safety of foods. Irradiation is not a magic bullet.

Advocates have never contended that it can or should replace the other elements that make up an effective food safety strategy. It's not a replacement for appropriate food production and food-handling practices, both in the food industry and in the home, as characterized in your Dec. 27 editorial. But it provides a vitally important extra measure of protection.

Technologies such as immunization against disease, pasteurization of milk and chlorination of water have become universally accepted. In public health terms, the potential benefits of irradiation are comparable to those achieved when pasteurization technology was first introduced more than 70 years ago. Special interest groups were opposed to immunization as well as chlorination, and voiced nearly identical concerns about pasteurization that are raised about irradiation today. None of those concerns proved valid.

We all benefit from pasteurization, immunization and chlorination and these procedures are now considered the "pillars of public health." The scientific consensus in favor of food irradiation is overwhelming. It is the most thoroughly studied food processing technology in human history -- by a wide margin.  The risks of irradiation are "unknown" because after several decades of intensive research scientists have failed to find any. But we certainly know that irradiation can effectively kill potentially dangerous disease-causing microbes like Salmonella and E.coli O157:H7.

Medical and scientific experts agree that irradiation can have a significant impact, on the thousands of food-related illnesses that occur every year -- illnesses that can sometimes be lethal, especially for young children. According to the U.S. Centers for Disease Control in Atlanta, GA, an estimated 76 million Americans suffer from food borne illness -- and more than 5,000 die -- every year.  That's why irradiation technology has been endorsed by a long list of professional groups and health-related government agencies, including the World Health Organization, the American Medical Association, the U.S. Public Health Service, the U.S. Food and Drug Association, the U.S. Centers for Disease Control and Prevention, and the American Dietetic Association.

In May 2000, a small Minnesota meat company became the first processor in the United States to use irradiation to make ground beef safer. From an initial distribution in 84 Minnesota stores, the availability of Huisken's irradiated frozen hamburger patties quickly grew to include thousands of supermarkets in 30 states. More than a dozen major retail chains have added fresh irradiated ground beef to their shelves -- most of these since May 2002.  In less than three years, the availability of irradiated fresh and frozen ground beef has expanded from a handful of Minnesota stores to approximately 4,000 supermarkets and hundreds of restaurants nationwide.

Food service establishments are rapidly embracing food irradiation. A year ago, two Dairy Queen franchises in central Minnesota became the first restaurants in the U.S. to use irradiation on hamburger patties. Currently, over 100 Dairy Queen franchises in Minnesota and South Dakota offer irradiated ground beef and the number is expanding weekly.  In October 2002, St. Paul-based, Embers America became the first family-style, full-service restaurant to introduce irradiated ground beef. All 65 Embers restaurants in Minnesota, Wisconsin and North and South Dakota now offer irradiated patties.

As Canadian citizens learn more about irradiation as a food safety tool, let's hope that Health Canada will listen carefully to legitimate public opinion, as well as the prevailing scientific consensus on this technology. Hopefully, the discussion will not be dominated by narrowly focused advocacy groups that represent neither the public nor the prevailing scientific and public health consensus on irradiation.Too often in the past, these groups have tended to dominate the discussion about irradiation, leaving the public with a distorted impression of its risks and benefits.  Let's hope that the voices of the experts will not be drowned out by the claims of self-interested advocacy groups with political agendas.  This issue is far too important to do otherwise.

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Top of the update

Safe Food: Irradiation Needed to Bring Food Safety to the Next Level: Brainerd (MN) Daily Dispatch (July 27, 2002) from an Editorial:

Skepticism about new technology may sometimes be warranted but failure to accept credible evidence of its merit is just plain foolish.

This thought is prompted by the 19 million pound beef recall that was announced July 19 and society's slow acceptance of irradiated foods. This month's beef recall, prompted by an outbreak of E. Coli, brought home the very real dangers of foodborne illnesses.

A Wall Street Journal editorial, citing a Centers for Disease Control figure, said an estimated 76 million Americans become sick from foodborne pathogens each year and 5,000 die as a result.

There is, however, a process through which many of these cases could be eliminated. That process is food irradiation, a process approved by the Food and Drug Administration for red meat in 1997. Irradiation involves the use of low levels of radiation to kill almost all of the pathogens in the goods which are being zapped.

Its use for white flour and potatoes was approved by the FDA in the 1960s. Irradiation was OK'd for pork, spices and fresh produce in the 1980s. It is also used on medical supplies, cosmetics, contact lens solution and baby pacifiers. More than 40 countries use irradiation to make food safer.

Dr. Michael Osterholm, a former Minnesota state epidemiologist, said it is the most extensively studied food safety technology in our history. Irradiation has the backing of the World Health Organization, the American Medical Association, the American Dietetic Association and the American Gastroenterological Association.

Still, packaging regulations have resulted in making some consumers reluctant to purchase irradiated meat. Opponents have raised fears that irradiation will result in the meat industry being less vigilant about other health standards if the meat is irradiated.

There is no evidence to suggest meat or other products become radioactive. One professor of animal science at Iowa State University compared it to a person who receives an X-ray at the dentist with little fear of becoming radioactive.

This skepticism may be changing, aided by recent legislation for food companies to refer to the process as pasteurization rather than the scarier sounding term irradiation.

Without the responsible use of irradiation food safety issues will continue to unnecessarily plague us and millions will continue to get sick.

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Top of the update

World Irradiation Congress to be held in May 2003 at Chicago: (December 23, 2002) The World Irradiation Congress is scheduled for May 5 to 7, 2003, at Chicago's McCormick Place. The international event will provide a comprehensive technical and scientific forum to promote the technology and benefits of food irradiation around the globe. The congress will examine the future of food irradiation in a comprehensive program that includes analysis of the: Global situation and outlook on the use of irradiation as a sanitary and phytosanitary treatment; Major markets and market trends; Technological developments, such as irradiation facilities and quality assurance; Investment opportunities; A visit to a commercial food irradiator; a buyer-seller business conference and technical sessions.

The keynote speaker on May 5 (Monday) will be Dr. Elsa Murano, USDA Undersecretary for Food Safety, speaking on "Food safety from farm to fork: the role of food irradiation."

Other top speakers include the CEOS of FMI and GMA; the presidents of IFT and the International Union of Food Science and Technology; the director of National Food Safety & Toxicology Center at Michigan State University; and top officials from the World Health Organization, the Food and Agriculture Organization of the United Nations, the International Consultative Group on Food Irradiation, the Minnesota Beef Council and such companies as Huisken Meat Co., International Dairy Queen Inc., Food Technology Service Inc. and Hawaii Pride Inc.

For more information and to register, contact:
The National Food Safety & Toxicology Center
Michigan State University
165 Food Safety & Toxicology Building
Michigan State University
East Lansing, MI 48824-1302
517/432-3100

Website: (www.iaea.org/icgfi/congress.html)

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Food Irradiation Education Activities:

The Minnesota Beef Council, in cooperation with SureBeam Corporation will be assisting with, conducting or participating in the following irradiation education activities:

Minneapolis, MN; January 10-12, 2003: Minnesota Women’s Expo

Rochester, MN; January 22, 2003: National Farmers Organization Annual Meeting

Bloomington, MN; January 24, 2003: Minnesota Nutrition Council Inc. Annual Meeting

Nashville, TN; January 27, 2003: Tennessee Beef Council Food Irradiation Seminar

Nashville, TN; January 29, 2003: American National CattleWomen Annual Convention

Minneapolis, MN; February 23-25, UP Show (Upper Midwest Hospitality Show)

Portland, OR; March 4, 2003: Oregon Beef Council Irradiation Workshop

Raleigh, NC; March 19, 2003: North Carolina Beef Council Irradiation Workshop

Texarkana, AR; April 5-6: American National CattleWomen Region IV Workshop

Harrisburg, PA; April 23-24, 2003: Central Atlantic States' Association of Food and Drug Officials

Monterey, CA: April 28-29: American National CattleWomen Region VI Workshop

St. Cloud, MN; May 1-2, 2003: Minnesota Dietetic Association Conference

Great Falls, MT; May 2-4: American National CattleWomen Region V Workshop

Chicago, IL; May 5-7, 2003: First World Conference on Food Irradiation

Ft. Pierre, SD; June 20-22: American National CattleWomen Region VII Workshop

Green Bay, WI; July 13-15, 2003: National Association of County Agricultural Agents

Jasper, IN; Sept. 23, 2003: Indiana Environmental Health Association Conference

Food Irradiation Update is being sent as an update on food irradiation by the Minnesota Beef Council.  If for any reason you do not want to receive these updates please hit Reply and ask us to delete you from the list of recipients.

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January 10, 2003

FOOD IRRADIATION UPDATE 

JANUARY 10, 2003

Food Irradiation Update is published by the Minnesota Beef Council

USDA to Ignore Public Citizen’s Irradiation Crusade

Food Irradiation Won't Hurt You -- Ignorance About It Might

Government Finally Moves on Food Irradiation  *

Safe Food: Irradiation Needed to Bring Food Safety to the Next Level

Irradiation Option For School Meat Moves Forward Despite Concerns *

Uninformed Parents Fight Irradiation of Meat in Schools *

Irradiation Provides Route Up Mountain *

How to Breed Public Cynicism *

World Irradiation Congress to be held in May 2003 at Chicago

Food Irradiation Education Activities 

USDA to Ignore Public Citizens Irradiation Crusade: (January 8, 2003) Daniel Yovich  for www.meatingplace.com: Public Citizen's heavy-handed five-week campaign against the use of irradiated meat in public schools will have no impact on the Agriculture Department's plan to include irradiated beef in its School Lunch Program.

Public Citizen legislative representative Tony Corbo confirmed the organization posted an "action alert" on its Website in November, shortly after learning of the USDA's call for comment on the inclusion of irradiated meat in the school lunch purchases. Corbo said he learned of the USDA's call for comment from the
Meatingplace.com.

Of the 682 written comments received by USDA as of Jan. 6, 295 were form letters signed by individuals from the Public Citizen Website. A
Meatingplace.com review of the comments showed the overwhelming majority of the comments were from allegedly disgruntled parents of schoolchildren.

But Jerry Redding, a USDA spokesman, said the vast majority of those comments would be ignored because they do not contain any feedback about how to formulate the specifications for irradiated meat destined for the nation's schools. Redding said there has been rampant confusion among some grassroots organizations that oppose the use of irradiated foods in schools. The farm bill signed in May by President Bush specifically stated that USDA "shall not prohibit the use of any technology to improve food safety that has been approved by the Secretary of Agriculture."

"That means irradiation, and that means it's not open to debate or discussion about it happening," Redding said. "The only relevant comments USDA is interested in are those involving how to build the best specifications to make products that taste good, look good and are healthy. The rest, frankly, are irrelevant."

Irradiation, which has been endorsed by the World Health Organization, exposes food to low doses of electrons or gamma rays to destroy deadly microorganisms such as E. coli O157:H7 and salmonella. The Food and Drug Administration determined in 1999 it was a safe measure in decreasing food borne pathogens. The WHO deems it one of the most effective food decontamination methods available for meat and poultry products.

Public Citizen's Corbo said he didn't believe USDA would ignore the thoughts of the hundreds of people who wrote to the agency to denounce irradiated meat. He said USDA is "in a severe state of confusion" and "has a track record of saying one thing" and then doing the opposite.

"USDA seems to be very confused," Corbo said. "At first, they said there was a 30-day window for comment. Then they backtracked and said the period for comment was open ended. The one thing that is clear is that the meat industry applied enormous pressure to the USDA to get them to ram through this comment period in such a short period of time."

While Public Citizen has deluged the USDA with form letters and irrational comments about non-existent dangers from irradiated food, the meat industry has adopted a quieter approach to getting its side of the story across. Josee Daoust, the American Meat Industry's public affairs manager, said AMI's comments on the issue had not been forwarded to USDA as of Jan. 6. Daoust said the comments had been completed and would be sent to the department in the coming days.

Daoust said she was surprised at the amount of Public Citizen-generated form letter's forwarded to USDA but said AMI is not intimidated by the group's lobbying efforts.

"This is a common tactic of groups like Public Citizen, but our substantive comments are not going to be dictated by their below-the-belt tactics," Daoust said.

A nationwide survey conducted by the National Cattlemen's Beef Association found that 48 percent of Americans are likely to purchase irradiated meat. The November 2002 survey was up from a 38 percent response in February. Daoust said education is key in eliminating consumers unfounded fears of eating irradiated meat.

"There has been a lot of disinformation put out there by groups like Public Citizen," Daoust said. "Studies have repeatedly shown children have a much higher risk of getting sick from eating non-irradiated food products. We have to correct the misperceptions out there.

Top of the article

Top of the update

Food Irradiation Won't Hurt You -- Ignorance About It Might: (January 6, 2003) Guelph Mercury via FSNET: Ronald F. Eustice, of the Minnesota who attended the recent public workshop in Guelph, Ontario writes in this op-ed that during the next few weeks, Canadians will be hearing and reading much about irradiation as Health Canada seeks public comment regarding the expansion of  the list of foods approved for irradiation.

Let's hope that Canadians can base their opinions about irradiation on fact, and not on hearsay, innuendo and political rhetoric. Recent editorial page comments in the Guelph Mercury suggest an urgent need for clarification about what food irradiation is -- and what it isn't.

The American public has embraced irradiation as a food safety tool because they have been provided with clear and accurate information about what it is, how it works, and what it does. There is strong public for support irradiation once consumers understand that it doesn't and can't -- make the food radioactive. The chemical changes that take place in irradiated food are not significantly different than the changes caused by other food processing technologies; and that, when done properly, irradiation has very little effect, if any, on the taste, appearance or nutritional content of food.  Irradiation exposes foods to a radiant energy source, primarily electron beams or gamma rays. Other forms of radiant energy include alternating current, heat, light, ultra-violet light, x-rays, and the microwave. The process reduces or kills bacteria and other pathogenic organisms and increases the shelf life, quality and safety of foods.

Irradiation is not a magic bullet. Advocates have never contended that it can or should replace the other elements that make up an effective food safety strategy. It's not a replacement for appropriate food production and food-handling practices, both in the food industry and in the home, as characterized in your Dec. 27 editorial. But it provides a vitally important
extra measure of protection.

Technologies such as immunization against disease, pasteurization of milk and chlorination of water have become universally accepted. In public health terms, the potential benefits of irradiation are comparable to those achieved when pasteurization technology was first introduced more than 70 years ago. Special interest groups were opposed to immunization as well as chlorination, and voiced nearly identical concerns about pasteurization that are raised about irradiation today. None of those concerns proved valid.

We all benefit from pasteurization, immunization and chlorination and these procedures are now considered the "pillars of public health." The scientific consensus in favor of food irradiation is overwhelming. It is the most thoroughly studied food processing technology in human history -- by a wide margin.  The risks of irradiation are "unknown" because after several decades of intensive research scientists have failed to find any. But we certainly know that irradiation can effectively kill potentially dangerous disease-causing microbes like Salmonella and E.coli O157:H7.

Medical and scientific experts agree that irradiation can have a significant impact, on the thousands of food-related illnesses that occur every year -- illnesses that can sometimes be lethal, especially for young children. According to the U.S. Centers for Disease Control in Atlanta, GA, an estimated 76 million Americans suffer from food borne illness -- and more than 5,000 die -- every year.  That's why irradiation technology has been endorsed by a long list of professional groups and health-related government agencies, including the World Health Organization, the American Medical Association, the U.S. Public Health Service, the U.S. Food and Drug Association, the U.S. Centers for Disease Control and Prevention, and the American Dietetic Association.

In May 2000, a small Minnesota meat company became the first processor in the U.S.  to use irradiation to make ground beef safer.From an initial distribution in 84 Minnesota stores, the availability of Huisken's irradiated frozen hamburger patties quickly grew to include thousands of supermarkets in 30 states. More than a dozen major retail chains have added fresh irradiated ground beef to their shelves -- most of these since May 2002.  In less than three years, the availability of irradiated fresh and frozen ground beef has expanded from a handful of Minnesota stores to approximately 4,000 supermarkets and hundreds of restaurants nationwide.

Food service establishments are rapidly embracing food irradiation. A year ago, two Dairy Queen franchises in central Minnesota became the first restaurants in the U.S. to use irradiation on hamburger patties. Currently, over 100 Dairy Queen franchises in Minnesota and South Dakota offer irradiated ground beef and the number is expanding weekly.  In October 2002, St. Paul-based, Embers America became the first family-style, full-service restaurant to introduce irradiated ground beef. All 65 Embers restaurants in Minnesota, Wisconsin and North and South Dakota now offer irradiated patties.

As Canadian citizens learn more about irradiation as a food safety tool, let's hope that Health Canada will listen carefully to legitimate public opinion, as well as the prevailing scientific consensus on this technology. Hopefully, the discussion will not be dominated by narrowly focused advocacy groups that represent neither the public nor the prevailing scientific and public health consensus on irradiation.

Too often in the past, these groups have tended to dominate the discussion about irradiation, leaving the public with a distorted impression of its risks and benefits.  Let's hope that the voices of the experts will not be drowned out by the claims of self-interested advocacy groups with political agendas.  This issue is far too important to do otherwise. 

Top of the article

Top of the update

Government Finally Moves on Food Irradiation

------

Safe Food: Irradiation Needed to Bring Food Safety to the Next Level: Brainerd (MN) Daily Dispatch (July 27, 2002) from an Editorial:

Skepticism about new technology may sometimes be warranted but failure to accept credible evidence of its merit is just plain foolish.

This thought is prompted by the 19 million pound beef recall that was announced July 19 and society's slow acceptance of irradiated foods. This month's beef recall, prompted by an outbreak of E. Coli, brought home the very real dangers of foodborne illnesses.

A Wall Street Journal editorial, citing a Centers for Disease Control figure, said an estimated 76 million Americans become sick from foodborne pathogens each year and 5,000 die as a result.

There is, however, a process through which many of these cases could be eliminated. That process is food irradiation, a process approved by the Food and Drug Administration for red meat in 1997. Irradiation involves the use of low levels of radiation to kill almost all of the pathogens in the goods which are being zapped.

Its use for white flour and potatoes was approved by the FDA in the 1960s. Irradiation was OK'd for pork, spices and fresh produce in the 1980s. It is also used on medical supplies, cosmetics, contact lens solution and baby pacifiers. More than 40 countries use irradiation to make food safer. 

Dr. Michael Osterholm, a former Minnesota state epidemiologist, said it is the most extensively studied food safety technology in our history. Irradiation has the backing of the World Health Organization, the American Medical Association, the American Dietetic Association and the American Gastroenterological Association.

Still, packaging regulations have resulted in making some consumers reluctant to purchase irradiated meat. Opponents have raised fears that irradiation will result in the meat industry being less vigilant about other health standards if the meat is irradiated.

There is no evidence to suggest meat or other products become radioactive. One professor of animal science at Iowa State University compared it to a person who receives an X-ray at the dentist with little fear of becoming radioactive.

This skepticism may be changing, aided by recent legislation for food companies to refer to the process as pasteurization rather than the scarier sounding term irradiation.

Without the responsible use of irradiation food safety issues will continue to unnecessarily plague us and millions will continue to get sick.

Top of the article

Top of the update

Irradiation Option For School Meat Moves Forward Despite Concerns

---------

Uninformed Parents Fight Irradiation of Meat in Schools

-------

Irradiation Provides route Up Mountain---Needed to Assure Ground Beef Food Safety: Feedstuffs: the Weekly Newspaper for Agribusiness (December 16, 2002)

 ---------

How to Breed Public Cynicism

---------

 

World Irradiation Congress to be held in May 2003 at Chicago: (December 23, 2002) The World Irradiation Congress is scheduled for May 5 to 7, 2003, at Chicago's McCormick Place. The international event will provide a comprehensive technical and scientific forum to promote the technology and benefits of food irradiation around the globe. The congress will examine the future of food irradiation in a comprehensive program that includes analysis of the: Global situation and outlook on the use of irradiation as a sanitary and phytosanitary treatment; Major markets and market trends; Technological developments, such as irradiation facilities and quality assurance; Investment opportunities; A visit to a commercial food irradiator; a buyer-seller business conference and technical sessions.

The keynote speaker on May 5 (Monday) will be Dr. Elsa Murano, USDA Undersecretary for Food Safety, speaking on "Food safety from farm to fork: the role of food irradiation."

Other top speakers include the CEOS of FMI and GMA; the presidents of IFT and the International Union of Food Science and Technology; the director of National Food Safety & Toxicology Center at Michigan State University; and top officials from the World Health Organization, the Food and Agriculture Organization of the United Nations, the International Consultative Group on Food Irradiation, the Minnesota Beef Council and such companies as Huisken Meat Co., International Dairy Queen Inc., Food Technology Service Inc. and Hawaii Pride Inc.

For more information and to register, contact:
The National Food Safety & Toxicology Center
Michigan State University
165 Food Safety & Toxicology Building
Michigan State University
East Lansing, MI 48824-1302
517/432-3100

Website: (www.iaea.org/icgfi/congress.html)

Top of the article

Top of the update

Food Irradiation Education Activities:

The Minnesota Beef Council, in cooperation with SureBeam Corporation will be assisting with, conducting or participating in the following irradiation education activities:

Minneapolis, MN; January 10-12, 2003: Minnesota Women’s Expo

Rochester, MN; January 22, 2003: National Farmers Organization Annual Meeting

Bloomington, MN; January 24, 2003: Minnesota Nutrition Council Inc. Annual Meeting

Nashville, TN; January 27, 2003: Tennessee Beef Council Food Irradiation Seminar

Nashville, TN; January 29, 2003: American National CattleWomen Annual Convention

Minneapolis, MN; February 23-25, UP Show (Upper Midwest Hospitality Show)

Portland, OR; March 4, 2003: Oregon Beef Council Irradiation Workshop

Raleigh, NC; March 19, 2003: North Carolina Beef Council Irradiation Workshop

Texarkana, AR; April 5-6: American National CattleWomen Region IV Workshop

Harrisburg, PA; April 23-24, 2003: Central Atlantic States' Association of Food and Drug Officials

Monterey, CA: April 28-29: American National CattleWomen Region VI Workshop

St. Cloud, MN; May 1-2, 2003: Minnesota Dietetic Association Conference

Great Falls, MT; May 2-4: American National CattleWomen Region V Workshop

Chicago, IL; May 5-7, 2003: First World Conference on Food Irradiation

Ft. Pierre, SD; June 20-22: American National CattleWomen Region VII Workshop

Green Bay, WI; July 13-15, 2003: National Association of County Agricultural Agents

Jasper, IN; Sept. 23, 2003: Indiana Environmental Health Association Conference

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January 3, 2002

FOOD IRRADIATION UPDATE

JANUARY 3, 2003

Food Irradiation Update is published by the Minnesota Beef Council

Government Finally Moves on Food Irradiation

Irradiation Option For School Meat Moves Forward Despite Concerns

Uninformed Parents Fight Irradiation of Meat in Schools

Irradiation Provides Route Up Mountain

How to Breed Public Cynicism

World Irradiation Congress to be held in May 2003 at Chicago

Food Irradiation Educational Activities

Government Finally Moves on Food Irradiation: (December 19, 2002) Guelph Mercury

(Guest Editorial by Douglas Powell)

After years of toing and froing, Health Canada has finally released a draft proposal to approve the irradiation of ground beef, poultry, shrimp and mangoes.  This doesn't mean that grocery stores will stock the product, or that consumers will choose to buy it; but at least Health Canada has now committed itself to a process to ultimately remove itself from an embarrassing regulatory glitch, that recent Mercury coverage of the issue seems to have missed in the editorial "How To Breed Public Cynicism" (The Guelph Mercury, Dec.14).

How could an agency charged with the oversight of the safety of the food supply not approve irradiation, in essence blocking access to a tool that can reduce the impact of foodborne illness on the Canadian public? While the Mercury editorial board seems obsessed with the lack of public consultation, others may ask, what took Health Canada so long? The U.S. approved irradiation of poultry in 1990 and red meat in 1997. Did Canadian scientists find something the U.S. scientists missed? Or is it that years after the initial petitions to Health Canada, the agency is only now moving ahead because of the almost daily reports of consumer support and expanded availability in the United States?

Companies have been reluctant to market irradiated products, even though the process has been approved since the 1960s in Canada for wheat, flour, whole wheat flour, potatoes, onions, spices and seasoning mixes. They fear consumer backlash.  But should they? Or are recent U.S. experiences more indicative of what shoppers are actually interested in?

Although there have been many technological and marketing milestones for irradiated foods over the past century, the current strong consumer support in the U.S. owes to a widespread, persistent public discussion of foodborne illness for the past decade, and the decision by Huisken Meat Company of Sauk Rapids, Minn, which began marketing frozen irradiated hamburger patties in May 2000 at 84 stores.  Instead of buying into misleading consumer surveys and circular rhetoric that consumers didn't want the technology, Huisken decided to actually give consumers a choice, with labeled, irradiated ground beef and patties; consumers voted at the check-out counter. Huisken reported a 35 per cent growth in sales in 2001 compared to 2000, and a 25 per cent increase through July 2002.

Now, irradiated meats are being offered throughout the U.S. and demand is growing. In 2000, Publix Super Markets Inc. stated that consumers would dictate whether they stocked their shelves with irradiated beef. At that time, the demand didn't seem to be there. Now, Publix, a huge U.S. grocery chain, has announced it will begin selling irradiated frozen ground beef patties, boneless chicken breasts and chicken tenders in all 711 of their stores in early 2003. 

Beginning with two stores in May 2002, Dairy Queen became the first fast-food chain to use irradiation in its products and now has the products available to over 100 of the franchises in Minnesota and South Dakota. A Dairy Queen spokesman was quoted as saying, "Anytime you're a leader, it's a little scary. But we're confident in the process. Have we had a few concerned calls? Sure. Has it been more than a handful? No."

The company's franchisees pay about five cents a pound more for the irradiated ground beef, but have not passed the increase on to consumers. Health Canada has finally moved and should be applauded. There should also be a thorough airing of concerns related to irradiation. But be wary of misleading claims, especially related to cancer, proffered by those more interested in the politics of food than food safety. As Food Technology magazine, the flagship publication of the not- for-profit international scientific society Institute of Food Technologists emphasized in the current issue, irradiated food could never become radioactive; no study has shown a connection between irradiated food and cancer or birth defects; radiolytic properties similar to those produced by irradiation are also produced when food is grilled or fried; and vitamin losses are insignificant and lower than in other food-processing procedures.

But there are risks, primarily the risk of complacency. Four years ago, an industry type quipped at a conference that if we just zap dangerous bacteria in food, then what's the problem? The problem was this executive's unquestioning faith in food irradiation, an extension of the general belief in any sort of technological fix. But there are no magic bullets.  Food irradiation was endorsed more than 20 years ago by the World Health Organization and the International Atomic Energy Agency. It has been advocated by a wide range of medical authorities. A majority of consumer and advocacy groups now agree that irradiation is a safe process.

Irradiation is generally played as but another tool to bolster the safety of the food supply, along with enhanced inspection and farm- to-fork food safety controls.  But magic bullets have an all-too-human allure.

Consumers must remember that even irradiated food requires refrigeration, safe handling and cooking. And producers and processors have to realize that zapping their way to food safety -- rather than addressing fundamental issues of food production and sanitation that allow new pathogens to emerge and flourish -- will not solve the problems of today.  Irradiation can be an effective tool in the food safety arsenal, along with the numerous preventive practices that are already being embraced by many in the food production system, from the farm through to the consumer. But it's still just a tool.  Douglas Powell is an associate professor in the department of plant agriculture at the University of Guelph (Ontario).

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Irradiation Option For School Meat Moves Forward Despite Concerns: Education Week (Nov. 6, 2002): Washington: Schools may get to serve federally supplied irradiated meat to students, under a policy shift that was in the works before a listeria outbreak sent cafeteria workers scurrying to clean out their refrigerators last month.

The federal law that provides assistance to American farmers, approved in May, had already paved the way for irradiated foods to be served through the federal school lunch program. But more attention is being paid to irradiation—which kills bacteria and parasites that can cause illness—since the disclosure that 1.8 million pounds of turkey for schools came from a supply tainted with potentially dangerous listeria bacteria.

Despite a recall of the tainted meat, some of it made onto school lunch tables, though no illnesses have been reported.

Sometime before the end of the year, the Department of Agriculture will make an announcement involving irradiation and ground beef supplied to schools through the lunch program, said Jerry R. Redding, a USDA spokesman, who would not elaborate. But he did say that school districts will get irradiated meat only if they request it.

"The Food and Nutrition Service polls the school districts," Mr. Redding said. "If they say they want it, we'll buy it."

The federal government approved the sale of irradiated meat in 1999, but it was barred from being used in the school lunch program. A clause in the farm bill lifted that prohibition, Mr. Redding said.

Irradiated food has been deemed safe by the World Health Organization and the American Medical Association. According to information from the federal Centers for Disease Control and Prevention, the process uses ionizing radiation to kill bacteria and "does not harm the nutritional value of food, nor does it make the food unsafe to eat."

But some groups remain concerned. Public Citizen, a Washington-based consumer- advocacy organization, opposes irradiated foods, especially for schools, said Monique M. Mikhail, an organizer for Public Citizen's food-irradiation policy team. Ms. Mikhail said her group believes long-term studies need to be done. She said that irradiation leaves "radiolytic products" in the food, and that some recent studies had shown eating irradiated foods promoted the growth of cancer in rats.

"If there's any question about the safety of this technology, why serve irradiated food to this country's children?" she said. Ms. Mikhail said cafeterias would not be required to label irradiated food, "obstructing the parent's right to know what their children are eating."

Was Action Too Slow?

Instead, the government should focus on cleaning up the meat industry, Ms. Mikhail said.

Last month, an outbreak of the listeria monocytogenes bacteria at the Wampler Foods plant in Franconia, Pa., prompted the recall of 27.4 million pounds of cooked turkey and chicken products—the largest recall of its kind in USDA history. The department has purchased about 1.8 million pounds of that turkey for the school lunch program. Listeria can cause severe illness and death in some cases.

Following the recall, some lawmakers, school officials, and others expressed worries that it had taken too long to initiate that step.

Nancy J. Donley, the president of the Burlington, Vt.- based Safe Tables Our Priority, said federal officials should have alerted schools earlier. Instead, the lag time meant some students were served the Wampler meat.

In the Cumberland Valley school district in Mechanicsburg, Pa., for example, officials didn't get the word they had received Wampler meat until after it had served 52 pounds of turkey at a salad bar.

"To wait until the last minute with your most vulnerable population is just unconscionable," Ms. Donley said.

But Steven Cohen, a spokesman for the USDA's Food Safety and Inspection Service, said that other than a minor delay for a holiday, schools were notified quickly. "The system worked as designed," he said.

Whether students and parents will tolerate cafeterias' use of irradiated meats is anyone's guess. Information campaigns could make a difference.

In New York state, a group called Rochestarians Against the Misuse of Pesticides is pushing school districts to adopt resolutions against serving irradiated foods. To date, none have done so.

But in Minnesota, where the benefits of irradiation have been touted publicly and grocery stores and some restaurants carry irradiated meat, parents and students may be more welcoming.

"We anticipate irradiated meat will be available in the next year or two"' through the school lunch program, said Mary S. Begalle, the director of food and nutrition services for the Minnesota Department of Children, Families, and Learning. "We want local groups to get good information on this option to help them make decisions."

Because of concerns with the recall process, irradiation could provide an added measure of protection, said the American Meat Institute's president and chief executive officer, J. Patrick Boyle. By Michelle R. Davis  

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Uninformed Parents fight Irradiation of Meat in Schools: (Dec. 26, 2002) Topeka Capital-Journal

It seemed like such a good idea. Earlier this year the Bush administration came up with a plan to allow irradiated meat to be served to millions of schoolchildren in the United States.

Irradiation exposes food to low doses of electrons or gamma rays to destroy potentially deadly organisms like salmonella, E. coli 0157 or listeria. The hope was that the process would add yet another layer of safety to meat served to students through the U.S. Department of Agriculture's school lunch program, which provides free or low-cost meals to 27 million school children each day.

Congress was sold enough on the benefits of irradiation that lawmakers added a section to the new farm bill that requires the USDA to allow government-approved food safety technology to be used in commodities purchased for the federal school lunch program.

In November, the Agriculture Department asked for public input on implementing a program for irradiated beef to be used in the program and reportedly has received around 200 responses. According to Reuters News Service, most are from parents who oppose the plan. Many of the comments show a pronounced ignorance about the potential benefits of irradiation, not to mention downright hostility toward the meat industry itself.

One parent from New York said that "years from now we shall look back with regret on the day we started feeding irradiated food to our children."

A lady from Florida, urging the USDA to reject the plan, claimed "innocent children will pay the price for the meat industry's laziness."

In fact, the USDA has received several comments from parents who suggested that the use of irradiation may give meat companies an excuse to relax their food safety programs, leaving animal feces or other contaminants in meat.

Another parent from Wisconsin was a bit more pointed in his comments. He said, "As a parent, I will stop allowing my children to eat school cafeteria food if irradiated food is allowed to be served."

When I read many of the comments that the USDA has been receiving on the irradiation plan, I was shocked. Why would any knowledgeable parent be opposed to a technology that could help ensure the food their children eat in school is free of potentially dangerous pathogens? Why would some parents deny their children (and the rest of the children who participate in the school lunch program) the benefits of a technology that has been endorsed by the World Health Organization, the Food and Drug Administration and the American Medical Association?

The meat industry claims that most of the parents who have submitted comments on the plan were pawns of a Washington-based group known as Public Citizen, which strongly opposes the irradiation plan. If that's true, and if the group is successful in "loading" the public comment process with negative reaction to the irradiation plan, a powerful tool to improve food safety in the school lunch program could be denied to the vast majority of children whose parents are either in favor of the plan or feel that irradiation should be allowed so long as products are clearly labeled as such.

By instituting a fear-mongering campaign against irradiated meat, Public Citizen and those who support their cause, are misinforming the public about the true nature of modern irradiation methods --- which are really nothing more than electronic pasteurization. They also are doing a terrible disservice to the U.S. meat industry, which has made significant strides in its efforts to detect and eliminate harmful bacteria in meat products.

Irradiated meat products only now are beginning to show up in grocery store meat counters. Hy-Vee stores in Nebraska, Iowa and surrounding states began offering irradiated ground beef several months ago. So far, the product has been well received by consumers. Recent surveys by the National Cattlemen's Beef Association clearly show growing public support for the technology.

Just this past week, the SureBeam Corp., based in San Diego, announced it has received a federal patent on its electron beam irradiation food safety system. The firm, which has been a pioneer in food irradiation and X-ray technology, says its system uses electricity to kill harmful bacteria in meat in much the same way that a microwave oven heats your food.

I wonder how many of the parents who have been so outspoken against the USDA meat irradiation proposal refuse to use a microwave oven in their homes? Kelly Lenz is farm director for AM 580 WIBW Radio and the Kansas Agriculture Network.  

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Irradiation Provides route Up Mountain---Needed to Assure Ground Beef Food Safety: Feedstuffs: the Weekly Newspaper for Agribusiness (December 16, 2002)

New Orleans, LA. -- Food safety "is about the little boy, the little girl" who shouldn't be sickened by eating hamburgers, according to Fred Pohlman, an assistant professor in food science at the University of Arkansas.

The meat packing/processing sector -- and meat producers, restaurateurs and retailers -- are dealing with an endless list of pathogen problems and responding to them with an expanding list of pathogen reduction strategies, he said, noting strategies from dehairing hides at the front of the plant to steam vacuuming carcasses at the end of the process.

"As an industry, we believe that we're doing just about everything that we can, and we're even a little complacent. But there's a lot more that we can do (because) we still are not sterilizing" carcasses, he said.

Besides, carcasses still have to go through fabrication, and especially in the case of ground beef, decontamination often does not hold up, he said.

"There's a lot of mountain to climb," he said, "and this is what food safety is all about. It's all about protecting the food supply" for children and other consumers.

Irradiation is one very good route up that mountain, Pohlman and Morton Satin, executive director of the International Food Agribusiness Management Assn., said.

Pohlman and Satin opened a session on irradiation processing at the annual meeting of the American Meat Institute (AMI) in New Orleans earlier this fall.

As a pathogen reduction strategy, irradiation provides the additional advantage of penetration as it can render sterile the entire product -- as thick as 3.12 in., inside and outside, raw or in the package -- said Satin, who also is associated with the department of economics at Texas A&M University.

Furthermore, irradiation does this without compromising any of the attributes of the product from color to taste and is fast and inexpensive, he said.

Irradiation is not a new, unconsidered process, he added, noting that the technology was considered more than a century ago in 1896 as a means to make meat safe, although it did not receive much attention until the 1950s when the military started to irradiate field meals and the 1960s when NASA started to develop meals that could be taken into space.

However, irradiation is still struggling to be accepted, much as did pasteurization at the beginning of the 1900s, Satin said, reporting that the American Medical Assn. and public health officials actually had to counter opposition to pasteurization by dairy producers themselves.

Contaminated raw milk was causing diseases and a major public health crisis, he said, but consumer activists and dairy producers were saying that pasteurization was a cover for selling stale milk and unsanitary processing plants, and dairy processors were saying that pasteurization labels would be frightening to consumers.

"There was a lot of nonsense that sounds familiar to those of us" who are now advocating irradiation of meat products, he said.

By the early 1920s, however, pasteurization had caught on and in fact was made mandatory is much of the U.S., he said, but was not fully implemented in other parts of the world until as recently as the 1980s. Scotland, which adopted milk pasteurization in 1983, went from having the most milk-caused illnesses in Europe to the least in the first year of mandatory pasteurization, he said.

Admittedly, there is and will be resistance, he said, but milk producers and processors, consumer activists and others resisted pasteurization, too -- "Europe resisted pasteurization 60 years longer than the U.S." Irradiation will become "the food safety gold standard," he predicted.

Wegmans Food Markets, a 60-plus store retail system in the northeastern U.S., introduced a line of fresh, irradiated ground beef earlier this year, and it rapidly became "a VIP -- a very impressive product --" according to Jeanne Colleluori, the company's communications and consumer affairs specialist.

The line has captured a 15% share of ground beef sales systemwide, with as much as a 45% share in some stores, when the company expected a 10% average, and customers are paying 10-30 cents/lb., depending on leanness percent, more for the product than for non-irradiated product, she said in reporting the company's experience to the AMI session.

Colleluori and company food safety specialist Kathleen O'Donnell said Wegmans introduced fresh, irradiated product because of the responsibility to offer consumers a food safety alternative in the ground beef section. Contaminated ground beef can sicken people and even lead to death, Colleluori said, and "we had a responsibility to introduce this product and do it in a public way and tell people how to use it."

Colleluori and O'Donnell said the company hit the wording issue straight on by labeling the product as irradiated and made sure that customers received answers to every question. Employees were educated first so that they understood irradiation and could explain it to customers, the two said, and embargoed news releases were distributed early to reporters so that they could interview company and other sources and prepare in-depth stories for the day of the announcement of the introduction of the line.

The announcement then was made at three news conferences on May 13, they said, and company officials, public health officials, university specialists and U.S. Department of Agriculture representatives were on hand to answer questions. Samples were provided for several weeks so that customers could not only taste irradiated burgers but ask more questions, they said.

"We knew this would be a lot different than launching a new flavor of cereal," Colleluori said.

Feedback has been both predictable and unpredictable, Colleluori and O'Donnell said, including the expected accusations that the company is selling irradiated ground beef to cover dirty meat and that irradiation is unhealthy and needs more testing to unexpected interest in when additional irradiated meat products will be available. They said customers even expressed interest in learning more about at-home food safety practices.

They added that the company has had to deal with Public Citizen, a consumer activist group opposed to irradiation that organized a letter-writing campaign urging Wegmans to take the irradiated product out of its stores and organized a protest in front of one store. They said most of the letters were from addresses outside the Wegmans' market, and the protested store invited reporters inside to answer questions and serve product samples that resulted in coverage of the protest that was well inside newspaper and television reports.

They said the company countered letters to the editor with statements from USDA and arranged for an irradiation educator to appear with a Public Citizen spokesperson on a call-in radio show.

Colleluori and O'Donnell said they would encourage other retailers to adopt irradiated ground beef programs, saying that irradiation is important to public health and every new program will help educate consumers in the importance of the technology.

Dairy Queen encourages wide adoption of technology

International Dairy Queen Corp. introduced irradiated hamburgers in selected stores earlier this year "not as insurance but as assurance" for customers, according to Glenn Lindsey, vice president for research and development.

In reporting his company's experience to the AMI session, Lindsey said introducing irradiated burgers is risky both for the company and its participating franchisees, especially in that the launch is an all-or-nothing program in which participating stores have no alternative burger product and that the additional costs involved are not passed on to customers. "It's our responsibility to provide clean, safe food," he said, "and we've made the decision not to ask customers to pay for food safety by raising their prices."

Lindsey said the irradiated burgers were introduced in two rural-Minnesota Dairy Queens Feb. 11 and then to 11 other rural-Minnesota stores May 8 and to 30 Minneapolis-St. Paul stores July 8, the last representing the actual public launch at which time a news conference was held with public health officials and other authorities to provide third-party endorsements (Feedstuffs, July 15). (At the time he spoke to the session, there were 120 DQs in Minnesota, Iowa and North and South Dakota selling irradiated burgers. The company is headquartered in Minneapolis.)

Prior to the introduction, the company worked with participating stores and their employees, as well as with corporate personnel, to make sure that everyone understood the importance of the irradiation project and was committed to the project, he said. The company needed to be sure that there was full support "from the chief executive officer to the franchisee" and that everyone from the CEO to store employees could answer customers' questions, he said.

Upon introduction, a restaurant becomes engaged in full disclosure so that customers entering the store know that it only serves irradiated burgers and cheeseburgers, he said: There are posters on doors, counter mats, tray liners and table tents saying that the store is selling burgers that are "Irradiated for Food Safety" and that customers can "Enjoy with Confidence." The information is also available in drive-thrus, he said, and there are brochures about irradiation and Dairy Queen's program that customers can take with them.

"It would be unethical not to do this," he said.

Lindsey said the company has fielded the expected protests from Public Citizen and other activist organizations, including a letter-writing campaign to meat processors who make patties for Dairy Queen and allegations that irradiation "is a questionable technology" that's opposed by livestock producers and "masks the problem that filth is being sterilized."

However, protests have captured little to no publicity and have since subsided, he said, and consumers have responded very favorably, with 30% of respondents to a questionnaire saying that they are somewhat or significantly increasing burger purchases at DQ stores due to irradiation and 67% saying they are buying as many as before.

Although Dairy Queen is not raising burger prices, he reported that 50% of customers say they would pay more for irradiated burgers: 17.75% saying they would pay 5 cents more, 51.76% saying 5-10 cents more, 15.66% saying 15-20 cents more, 10.11% saying 25-30 cents more and 4.72% saying 30 cents-plus more.

Lindsey said the company has learned that to make an irradiation program work, it's critical for management, staff and franchisees and their employees to be educated in irradiation and trained to answer customers' questions and has learned that informed consumers will buy irradiated burgers. He also said the technology should be considered "an added food safety step, not our food safety step."

He said the company plans to continue rolling out the program system wide and sharing what it's learning with other foodservice businesses and encouraging them to adopt similar programs. Every time a foodborne illness is traced to a foodservice establishment, DQ or otherwise, it's a black eye for the entire industry, he said. By Rod Smith, Feedstuffs Staff Editor    

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How to Breed Public Cynicism (December 14, 2002) The Guelph Mercury (From an editorial opinion)

Guelph, Ontario: This week's public consultation meeting in Guelph on food irradiation is a perfect example of why there is cynicism about the federal government's professed desire to listen to what the public has to say.

The meeting was one of only seven that will be held across Canada -- four in December in Montreal, Toronto, Guelph and Halifax, and three in January in Winnipeg, Edmonton and Vancouver -- to hear what the public has to say about expanding the list of foods where irradiation will be permitted. With poultry and ground beef on the proposed list this is hardly a minor change to food regulations in this country.

Health Canada and the Canadian Food Inspection Agency think the proposal is a good idea, that it will help reduce the incidence of foodborne illness from bacteria such as e-coli and Salmonella, and extend the shelf life of fresh and frozen poultry, fresh and frozen ground beef, prepackaged fresh, frozen, prepared and dried shrimp and prawns and mangoes.

Irradiation involves exposing foods to gamma rays, electron beams or x-rays. Most of the energy passes through the food, but a small amount is absorbed and can kill disease-causing bacteria. For the meats and seafood, the industries argued in their submissions to Health Canada (which started this process) that irradiation will reduce the growth of harmful microbes and extend shelf life. Another submission to Health Canada argued that irradiation of imported mangoes would control fruit flies and weevils and delay ripening.

No one can argue with the need to guard against foodborne illness. But critics of expansion of irradiation say another technology that alters food is attacking the problem from the wrong end. They say industry should clean up its act and use safer food handling techniques.

The creation of the superpig is a genetic wonder, but is it better to produce a pig that excretes less phosphorous, or to house pigs in a less stressful environment and in numbers where they are not producing more manure than the surrounding fields can handle? Similarly with irradiation. Is this the way to go, or are critics right that it will only increase sloppy farm management and poor food handling practices? Will we be eating irradiated, but safe, feces in our irradiated hamburgers?

At Guelph, the small number of people who were aware of the meeting consisted primarily of supporters of the new technology. Two Guelph police officers spent the evening in a back room at the Arboretum Centre in case the controversial topic sparked trouble, but how could there be trouble when many of the environmentalists were not aware of the meeting, or found out about it too late to change their plans? It is interesting that a proponent from the Minnesota was in attendance to talk about how Dairy Queen has embraced irradiation of beef in the United States, but most of the local activists who would normally come out for a debate about a technology that alters food were conspicuous by their absence.

Health Canada placed one-day ads in Guelph and Toronto newspapers to announce the Guelph and Toronto meetings and sent 650 letters to people across Canada with an interest in food irradiation. Health Canada's public consultation policy does not require a media advisory be issued and none are planned.

Just as one ad on a Saturday in the local paper did not cut it to let the public know about a plan by the Upper Grand District School Board to sell Torrance Public School, one ad a few days before such an important meeting is not enough to ensure Canadians are adequately consulted before the store shelves are stocked with irradiated poultry that is safe, but may have been sitting on the shelf for 22 days.

The scientists may be right that there is nothing to worry about. But reassurances that records will be inspected and random tests will be done to keep tabs on producers, processors and retailers are cold comfort in the post-Walkerton era.

Do Canadians realize that labeling requirements will not apply to food served in restaurants? Or that the process causes a loss of vitamins and produces new chemical compounds in the food? Polls show Canadians support the Kyoto Accord despite opposition by business and several provincial governments. Polls also show that Canadians believe indiscriminate cosmetic use of pesticides is out of control and restrictions are needed to protect our health and environment. Fifty-four per cent of these same Canadians, in a National Angus Reid poll cited by Health Canada at Wednesday's meeting in Guelph, said they would not buy irradiated food because of safety concerns.

If the government wants the public to have confidence in irradiation, then a full and transparent process is needed. What is happening right now falls far short.  

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World Irradiation Congress to be held in May 2003 at Chicago: (December 23, 2002) 

The World Irradiation Congress is scheduled for May 5 to 7, 2003, at Chicago's McCormick Place. The international event will provide a comprehensive technical and scientific forum to promote the technology and benefits of food irradiation around the globe. The congress will examine the future of food irradiation in a comprehensive program that includes analysis of the: Global situation and outlook on the use of irradiation as a sanitary and phytosanitary treatment; Major markets and market trends; Technological developments, such as irradiation facilities and quality assurance; Investment opportunities; A visit to a commercial food irradiator; a buyer-seller business conference and technical sessions.

The keynote speaker on May 5 (Monday) will be Dr. Elsa Murano, USDA Undersecretary for Food Safety, speaking on "Food safety from farm to fork: the role of food irradiation."

Other top speakers include the CEOS of FMI and GMA; the presidents of IFT and the International Union of Food Science and Technology; the director of National Food Safety & Toxicology Center at Michigan State University; and top officials from the World Health Organization, the Food and Agriculture Organization of the United Nations, the International Consultative Group on Food Irradiation, the Minnesota Beef Council and such companies as Huisken Meat Co., International Dairy Queen Inc., Food Technology Service Inc. and Hawaii Pride Inc.

For more information and to register, contact:
The National Food Safety & Toxicology Center
Michigan State University
165 Food Safety & Toxicology Building
Michigan State University
East Lansing, MI 48824-1302
517/432-3100

Website: (www.iaea.org/icgfi/congress.html)  

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Food Irradiation Education Activities:

The Minnesota Beef Council, in cooperation with SureBeam Corporation will be assisting with, conducting or participating in the following irradiation education activities:

Minneapolis, MN; January 10-12, 2003: Minnesota Women’s Expo

Rochester, MN; January 22, 2003: National Farmers Organization Annual Meeting

Bloomington, MN; January 24, 2003: Minnesota Nutrition Council Inc. Annual Meeting

Nashville, TN; January 27, 2003: Tennessee Beef Council Food Irradiation Seminar

Nashville, TN; January 29, 2003: American National CattleWomen Annual Convention

Minneapolis, MN; February 23-25, UP Show (Upper Midwest Hospitality Show)

Portland, OR; March 4, 2003: Oregon Beef Council Irradiation Workshop

Raleigh, NC; March 19, 2003: North Carolina Beef Council Irradiation Workshop

Texarkana, AR; April 5-6: American National CattleWomen Region IV Workshop

Harrisburg, PA; April 23-24, 2003: Central Atlantic States' Association of Food and Drug Officials

Monterey, CA: April 28-29: American National CattleWomen Region VI Workshop

St. Cloud, MN; May 1-2, 2003: Minnesota Dietetic Association Conference

Great Falls, MT; May 2-4: American National CattleWomen Region V Workshop

Chicago, IL; May 5-7, 2003: First World Conference on Food Irradiation

Ft. Pierre, SD; June 20-22: American National CattleWomen Region VII Workshop

Green Bay, WI; July 13-15, 2003: National Association of County Agricultural Agents

Jasper, IN; Sept. 23, 2003: Indiana Environmental Health Association Conference

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December 26, 2002

FOOD IRRADIATION UPDATE

DECEMBER 26, 2002
Food Irradiation Update is published by the Minnesota Beef Council

World Irradiation Congress to be held in May 2003 at Chicago

National Food Processor’s Assoc. Comments to USDA On Irradiated Products for School Lunch Program

Piggly Wiggly and Dick's Supermarkets to Sell Irradiated Ground Beef In Wisconsin & Northern Illinois 

Effect of Gamma Irradiation on Listeria Monocytogenes in Frozen, Artificially Contaminated Sandwiches

Irradiated Food List Set to be Expanded: Health Canada Begins Public Hearings

News Notes: Meaningful Food Safety Messages

Alert Sounded on Food Irradiation

Irradiated Meat: To Your Health

Food Irradiation Educational Activities

World Irradiation Congress to be held in May 2003 at Chicago: (December 23, 2002) The World Irradiation Congress is scheduled for May 5 to 7, 2003, at Chicago's McCormick Place. The international event will provide a comprehensive technical and scientific forum to promote the technology and benefits of food irradiation around the globe.

Organized by the National Food Safety & Toxicology Center, the "First World Congress on Food Irradiation: Meeting the Challenge of International Trade" is co-sponsored by the Grocery Manufacturers of America, the Food Marketing Institute, the Institute of Food Technologists and the International Union of Food Science and Technology, with financial support from MDS Nordion, SureBeam Inc., Steris Inc. and the Minnesota Beef Council.

The congress will examine the future of food irradiation in a comprehensive program that includes analysis of the: Global situation and outlook on the use of irradiation as a sanitary and phytosanitary treatment; Major markets and market trends; Technological developments, such as irradiation facilities and quality assurance; Investment opportunities; A visit to a commercial food irradiator; A buyer-seller business conference and technical sessions.

With regulatory approvals pending in food trading nations such as the United States, Australia, New Zealand and the European Union, trade in irradiated meat, poultry, seafood, fresh fruits, vegetables, spices and dried seasonings should increase significantly near term. Several Asian, Africa and Latin American countries have already strengthened their regulatory infrastructure and are in a position to implement international trade in some irradiated food commodities immediately.

Potential importers of irradiated food products are invited to meet with the exporters to plan future activities under the guidance of global experts in food irradiation. Attendees will include growers, food producers and processors, shipper-packers, distributors, wholesalers, retailers, importers, exporters, foodservice operators, regulatory authorities involved in sanitary and phytosanitary food treatments, irradiation providers and equipment manufacturers, scientists and representatives of consumer organizations.

The Congress includes an International Trade Conference where attendees can get the latest ideas and benefits from international food irradiation experts to help expand business opportunities and to enter new markets and an Irradiated Food Exposition featuring the top companies in food irradiation and irradiation services, plus irradiated food producers and processors marketing irradiated products.

The keynote speaker on May 5 (Monday) will be Dr. Elsa Murano, USDA Undersecretary for Food Safety, speaking on "Food safety from farm to fork: the role of food irradiation."

Other top speakers include the CEOS of FMI and GMA; the presidents of IFT and the International Union of Food Science and Technology; the director of National Food Safety & Toxicology Center at Michigan State University; and top officials from the World Health Organization, the Food and Agriculture Organization of the United Nations, the International Consultative Group on Food Irradiation, the Minnesota Beef Council and such companies as Huisken Meat Co., International Dairy Queen Inc., Food Technology Service Inc. and Hawaii Pride Inc.

Key topics include USDA's Animal and Plant Health Inspection Service rule on irradiation phytosanitary treatment, with A. Green, APHIS assistant director; the prospects for trade in irradiated produce from South Africa, fruits from Australia and New Zealand and Brazil, foods from Asia and irradiated dried fruits and nuts from Turkey.

On May 7 (Wednesday), a tour bus will take attendees on a "behind-the-scenes" tour of SureBeam's e-beam facility and the Steris gamma irradiation facility in the Chicago area, followed by a visit a local grocery store to see how irradiated products are being marketed at the retail level. From a Press Release

For more information and to register, contact:
The National Food Safety & Toxicology Center
Michigan State University
165 Food Safety & Toxicology Building
Michigan State University
East Lansing, MI 48824-1302
517/432-3100

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National Food Processor’s Association Comments to USDA regarding Irradiated Products for School Lunch Program (December 20, 2002) From a Press Release via FSNET

The National Food Processors Association (NFPA) submitted the following comments the USDA/AMS request for input regarding Farm Bill requirements on approved food safety technologies for use in commodity purchase programs.

The National Food Processors Association (NFPA) is the voice of the $500 billion food processing industry on scientific and public policy issues involving food safety, nutrition, technical and regulatory matters, food security and consumer affairs.  NFPA's three scientific centers, its scientists and professional staff represent food industry interests on government and regulatory affairs and provide research, technical services, education, communications and crisis management support for the association's U.S. and international members.  NFPA members produce processed and packaged fruit, vegetable, and grain products, meat, poultry, and seafood products, snacks, drinks and juices, or provide supplies and services to food manufacturers.

NFPA is very supportive of the provisions in the 2002 Farm Bill that remove unfounded restrictions on the use of proven food safety technologies within commodity purchase programs.  These technologies will enhance the safety of foods used in nutrition programs, including the National School Lunch Program, the School Breakfast Program, and other Child Nutrition Programs. Reduction of foodborne pathogens in the food supply will accomplish not only reduced foodborne disease, but will lessen the burden on the cost of public and private healthcare-associated treatment of foodborne illness.  We recognize that pathogen intervention technologies are advancing and see no reason that these should not be employed when deemed safe, have received approval by FDA and/or USDA, and are appropriate for applications to foods.

NFPA is particularly interested in new food safety technologies that are: (1) Efficacious; (2) Safe; (3) Protect public health; and  (4) Enhance consumers' confidence in the food supply.  We see the use of technologies that provide pathogen interventions as another important "tool" for food processors to further ensure the safety of the food supply.  These technologies supplement existing safety programs by providing additional safeguards. Their use does not encourage or provide for the relaxation of already rigorous sanitation and safety practices, such as HACCP and SSOPs. NFPA recommends that parties interested in discussions on the safety of irradiation and other aspects of its use in foods examine the following information on these government websites:
http://www.fsis.usda.gov/OPPDE/larc/Irradiation_Q_
<http://www.fsis.usda.gov/OPPDE/larc/Irradiation_Q_&A.htm &A.htm
http://www.fsis.usda.gov/OA/topics/irrmenu.htm
http://www.cdc.gov/ncidod/dbmd/diseaseinfo/foodirradiation.htm
Food irradiation has been proven to reduce the level of pathogens in treated ground meat or poultry.  Depending upon the treatment dosage, various levels of pathogen reduction may be achieved.  If suppliers were permitted to use irradiation for AMS commodity purchases, they could use this approved food safety intervention to reduce or eliminate harmful pathogens from ground meat and poultry commodity shipments and better assure compliance with USDA microbiological specifications.  In fact, for raw meat and poultry, irradiation is currently the only intervention that can be relied on to ensure compliance with the AMS microbiological specifications for Child Nutrition Programs; the existing USDA testing regime can never provide adequate assurance that harmful pathogens are not present in ground meat or poultry commodity purchases.   In order to ensure Child Nutrition Programs provide the safest food available, we urge you to immediately make changes to the program to allow the use of irradiated meat and poultry.  Failure to do so leaves children who consume these products more vulnerable to illness outbreaks than the general public.  It is interesting to note that it is the general public that more and more is recognizing and accepting the food safety benefits of irradiated foods.

We believe Section 4201 of the Farm Security and Rural Investment Act of 2002  (Pub. L. 107-171) prohibits discrimination against approved food safety  technologies in AMS commodity purchases for various Child Nutrition Programs. Irradiation is a food safety technology that has been demonstrated
to be safe and has thus been approved by the FDA for use in several foods, including meat and poultry products.  FSIS has established regulations allowing irradiation of meat and poultry products.  Therefore, AMS commodity purchase specifications for ground beef and poultry products that prohibit the use of irradiation are discriminatory against irradiation, are an affront to the food safety advantages that irradiation provides, and are in violation of the law.

NFPA believes that provisions of the 2002 Farm Bill are clear and that its implementation is a simple matter.  AMS should remove the prohibition against irradiated product from its specifications for ground beef and other commodities.  The current microbial specifications could remain unchanged. However, because irradiation treatment of meat and poultry products occurs subsequent to packaging, the microbial specifications need to be adjusted to provide that sampling of irradiated products should be conducted on finished packaged product.

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Piggly Wiggly and Dick's Supermarkets to Sell Surebeam Processed Fresh Ground Beef Throughout Wisconsin, Northern Illinois— From a Press Release-- (December 3, 2002)-- Consumers can now buy SureBeam (R) processed fresh ground beef at Piggly Wiggly and Dick's Supermarkets throughout Wisconsin and northern Illinois.  Fresh Brands, Inc., the parent 101 stores operating as Piggly Wiggly and Dick's Supermarkets, begins offering case-ready fresh ground beef processed with SureBeam Corporation's revolutionary electron beam technology, a process that uses ordinary electricity to safely eliminate the threat of dangerous bacteria from food products.

"By offering SureBeam processed fresh ground beef, Fresh Brands continues its tradition of providing a quality product to its customers," said Michael Houser, vice chairman and executive vice president/chief marketing officer of Fresh Brands, Inc.  "Consumers can now be assured that the product they purchase also provides them with an added measure of safety in addition to giving them great tasting ground beef.

Piggly Wiggly and Dick's Supermarkets are selling SureBeam processed fresh ground beef products in one-pound case-ready packages of 93-percent and 85-percent lean.

"I'm pleased to have Fresh Brands join the growing list of leading supermarkets selling SureBeam processed ground beef," stated Larry Oberkfell, SureBeam Chairman, President and CEO.  "By offering SureBeam processed ground beef, Fresh Brands continues to define the Piggly Wiggly and Dick's Supermarkets as quality brands."

Similar to a microwave oven, SureBeam technology uses electricity as an energy source to irradiate harmful bacteria such as E. coli, Listeria, and Salmonella.  The SureBeam patented system is based on proven electron beam technology that destroys dangerous bacteria, much like thermal pasteurization does to milk.

Fresh Brands entry into the market brings to over 1,200 the total number of stores in the Midwest, Northeast and Mid-Atlantic States offering SureBeam processed fresh ground beef. 

Fresh Brands, Inc. is a supermarket retailer and grocery wholesaler through corporate-owned retail, franchised and independent supermarkets. The corporate-owned and franchised retail supermarkets currently operate under the Piggly Wiggly and Dick's Supermarkets brands.  Fresh Brands currently has 74 franchised Piggly Wiggly supermarkets, 27 corporate-owned Piggly Wiggly and Dick's Supermarkets, two distribution centers and a centralized bakery/deli production facility.  The company controls nearly one billion dollars in retail grocery sales.  Stores are located throughout Wisconsin and northern Illinois.

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Effect of Gamma Irradiation on Listeria Monocytogenes in Frozen, Artificially Contaminated Sandwiches (November 2002) Journal of Food Protection: Vol. 65, No. 11, pp. 1740­1744; S. CLARDY, D. M. FOLEY, F. CAPORASO, M. L. CALICCHIA, and A. PRAKASH
 
ABSTRACT
Gamma irradiation has been shown to effectively control L. monocytogenes in uncooked meats but has not been extensively studied in ready-to-eat foods. The presence of Listeria in ready-to-eat foods is often due to post process contamination by organisms in the food-manufacturing environment. Because gamma irradiation is applied after products are packaged, the treated foods are protected from environmental recontamination. Currently, a petition to allow gamma irradiation of ready-to-eat foods is under review by the Food and Drug Administration. This study was conducted to determine if gamma irradiation could be used to control L. monocytogenes in ready-to-eat sandwiches. Ham and cheese sandwiches were contaminated with L. monocytogenes, frozen at 40°C, and exposed to gamma irradiation. Following irradiation, sandwiches were assayed for L. monocytogenes. A triangle test was performed to determine if irradiated and non-irradiated sandwiches differed in sensory quality. We found that the D10-values ranged from 0.71 to 0.81 kGy and that a 5-log reduction would require irradiation with 3.5 to 4.0 kGy. The results of a 39-day storage study of sandwiches inoculated with 107 CFU of L. monocytogenes per g indicated that counts for non-irradiated sandwiches remained fairly constant. Counts for sandwiches treated with 3.9 kGy decreased by 5 log units initially and then decreased further during storage at 4°C. Sensory panelists could distinguish between irradiated and non-irradiated sandwiches but were divided on whether irradiation adversely affected sandwich quality. Our results suggest that manufacturers of ready-to-eat foods could use gamma irradiation to control L. monocytogenes and improve the safety of their products. Department of Food Science and Nutrition, Chapman University, One University Drive, Orange, California 92866
Department of Biological Sciences, Chapman University, One University Drive, Orange, California 92866  P.O. Box 61037, Los Angeles, California 90061, USA http://www.foodprotection.org/QuickLinks.htm

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Irradiated Food List Set to be Expanded: Health Canada Begins Public Hearings (December 12, 2002) The Edmonton Journal Via FS NET: Starting this week, Health Canada will, according to this story, be asking people across the country what they think about using irradiation to make some foods less likely to poison them. Now Health Canada wants to expand the list to use the process -- in which ionizing radiation kills bacteria and insects -- on ground beef, poultry, prawns, shrimp and mangoes.

Health Canada is going to the public now because the list will likely represent the first time that many of the food items will be irradiated in Canada.


Christine Bruhn, director of the Centre for Consumer Science at the University of California at Davis, was quoted as saying this confusion about whether the process is safe or dangerous "tells you right away that there is a lot of misinformation or limited information."

At the dosages Health Canada is proposing, irradiation kills up to 99.999 per cent of potentially harmful bacteria like E. coli O157 and salmonella in meat. And because bacteria help food rot, killing bacteria gives meat a longer shelf life, although it won't make it last forever.  

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News Notes: Meaningful Food Safety Messages: Editorial Opinion---The National Provisioner-(November 2002)---The leaves have changed in the Midwest and I've already encountered snow on a recent trip to Nebraska and Iowa. Thanksgiving beckons and the holiday season is also close. But plenty of time remains for the industry to finish old business and get a head start on new business. There is plenty of old business, especially on the food-safety front. For one thing, retailers are putting irradiated meat on their shelves so rapidly these days they are setting a precedent for the coming year and longer. This time last year only a few retailers had committed to carrying irradiated meat, but movement this year has attracted several joiners and contemplators.

On the home front:

• Price Chopper Supermarket, a New York chain, in October began selling fresh irradiated ground beef in one- and three-pound packages of 80-percent and 95-percent lean varieties.

• Clemens Family Markets of Philadelphia also institut­ed an irradiated product program in the markets it serves, including Bucks, Montgomery, Chester, and Delaware counties. Its case-ready fresh ground beef is processed with SureBeam Corp.'s electron-beam tech­nology. The packages are designed for a complete view of the product through a clear cellophane covering.

• USDA is considering approving irradiated products for the nation's school-lunch program. Reportedly the agency will study the issue and may hand down a favorable decision by the end of the year. Although a comment period and rule making are expected to fol­low the USDA decision, it's doubtful the actual appear­ance of irradiated products will be in schools this year.

"USDA's decision to allow schools to purchase and serve irradiated meats as part of the school-lunch program is another step forward for food safety," comments Rhona Applebaum, executive vice president of the National Food Processors Association. "Irradiated foods long have been known to provide strong food-safety benefits for con­sumers, and it is highly appropriate that such irradiated meats be available to schools and our children."

Representing packers and processors, Patrick Boyle, president and CEO of the American Meat Institute said: "It's time for USDA to acknowledge the food-safety ben­efits of this technology and begin purchasing irradiated ground beef products for the nation's school children." AMI directors also requested that USDA establish a pilot program for purchasing irradiated ground beef in the commodity beef-purchasing program.

The international front:

•Canadian officials reportedly are inching closer to granting approval clearing the way for the use of irradiation to treat beef and poultry products to pre­vent such contamination as the deadly E. coli bacte­ria. The Canadian Health Department is preparing regulations, based on reports, which also indicate that processors would have the choice of irradiating their products or not — but would have to indicate, what had been done on the meat's packaging. Regu­lations may be in place before the end of the year.

Addendum:

Serious food-poisoning cases reportedly are increasing in England and Wales with Campylobacter contributing to 8 percent of hospital admissions for foodbome infections, up from 55 percent in 1992. Foodbome infection was responsible for an estimated 2 million-plus cases in 1992, including

more than 21,000 hospital admissions and 924 deaths. In 2000, the cases had dropped to slightly more than 1 million cases, or 53 percent. Notably, initial comparisons to U.S. figures indicate that its rate of food poisonings were 11 times higher than in the United Kingdom. After adjusting for statistical anomalies and methods of calculating figures, the numbers were reportedly comparable.

Here's hoping the New Year brings fewer problems related to food safety. We can all use a break from the wrath of pathogens. By Barbara Young  

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Alert Sounded on Food Irradiation—(December 13, 2002)-- Guelph Mercury via FS NET
Henry Kock, a local horticulturalist, was cited as telling a traveling Health Canada panel this week in Guelph that food irradiation is a poor substitute for appropriate sanitation and good animal husbandry, adding, "Through irradiation, we may be inadvertently creating even more deadly pathogens," noting that reports of bacteria surviving high irradiation levels raise the possibility of super-strains of irradiation-resistant bacteria reminiscent of super-germs that have evolved from the overuse of antibiotics.

The story says that Kock was one of four people who registered to make presentations in Guelph to the panel of Health Canada and Canadian Food Inspection Agency (CFIA) scientists conducting a 90-day public comment period related to proposed changes to Canadian food and drug regulations.

Colin Broughton, regional director of Health Canada, was cited as stressing that the meeting that irradiation "cannot and will not render food radioactive" and is not a sterilization process. It is being proposed as a tool to reduce foodborne illnesses such as E-coli, he said, and to preserve food by extending shelf life and reducing spoilage.

Labelling would be required if more than 10 per cent of a product is irradiated, but the rules would not apply to food served in restaurants.

Rob Eastman of the CFIA was quoted as saying, "It's up to the public to ask." The story says that in the European Union, only dried aromatic herbs, spices and vegetable seasonings are approved for irradiation while Australia and New Zealand allow irradiation of herbs, spices and herbal teas.

Ron Eustice of  Minnesota was cited as telling the panel the technology will become "the fourth pillar of public health" together with chlorination of water, immunization against infectious disease and pasteurization of milk, and that since irradiation of beef was approved in the United States it has been embraced because of public concerns about food safety, adding, "In our country, as you do in yours, we believe in freedom of choice."

Tom Williams, manager of fresh meat for the A & P grocery chain, was cited as saying there is already a problem in the food service industry with altered items not being policed properly, adding, "I'm concerned the irradiation of products merging into the food service sector will only make
this a greater problem."

U of G student Alex Ross was cited as questining the ability of federal inspectors to know when food has received more than the maximum dose of irradiation. Eastman responded that inspectors will conduct random tests and will be able to detect overdosing by measuring the presence of the chemical
compounds that are created in the irradiation process.

Jodi Alexander, a student from the Waterloo Public Interest Research Group, was cited as telling the scientists she was concerned that the government deemed losses in thiamin, riboflavin and niacin during the irradiation process as not nutritionally significant, adding, "Isn't a reduction in any nutrients a problem?" and that she is also concerned about disposal of the radioactive byproducts of the process.

Kock was further quoted as saying, "Good science is what was used for the approval process for many hundreds of chemicals which after causing tremendous damage to life were finally forced, by citizen pressure mostly, to be banned," and that he was stunned at the strong presence of industry and government officials at the meeting and the absence of people in Guelph he knows are opposed to food irradiation.

Ann Clark, a U of G crop scientist and a harsh critic of Health Canada's support for genetically modified foods, was cited as saying she did not know about Wednesday's meeting and that the federal agency has a history of going through "an elaborate ruse" of asking for public comment and then ignoring
the input. Clark was further cited as saying irradiation is the wrong way to address concerns about food safety, that the focus should be on changing farm practices such as raising pigs in less crowded pens so they don't get sick, adding, "It's a lot easier to enable sloppy mismanagement and clean up at the end with irradiation."

Health Canada placed one-day ads in Saturday's Mercury and the Toronto Star. An ad was also placed in the Ontarion, a campus newspaper. As well, 650 invitations were sent to representatives of industry, government and others in Canada who have expressed an interest in irradiation, including Kock and the Sierra Club of Canada.

Janine Small, senior Ontario communications officer for Health Canada, confirmed that two police officers were on hand during the Guelph meeting as a precaution should things get out of hand. She said media advisories are not being issued prior to any of the meetings. "We are following the process that's established for consultation," she said.  By Hilary Stead

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Irradiated Meat: To Your Health. E. coli outbreaks kill. Irradiated meat doesn't. So belly up to the burger bar at stores that sell it: Wisconsin State Journal-Editorial Opinion (December 4, 2002)---The recent E. coli out­break, which forced the recall of 2.8 mil­lion pounds of ground beef, sickened 56 people in seven states, including Wisconsin. That ought to be reason enough to welcome to Wisconsin supermarket shelves irradiated ground beef, a major advancement in food safety.

Irradiation can do for meat what pasteurization does for milk: Kill bacteria that cause illness and death.

Several Pick 'n Save su­permarkets in Wisconsin have started test-marketing irradiated fresh ground beef.  

Nationwide, restaurants and groceries in increasing numbers have been intro­ducing irradiated ground beef over the past two years. But it has been hard to find in Wisconsin super­markets.

Irradiation has been used for nearly 20 years on products such as wheat flour, potatoes and spices. But the process was slow to catch on in the meat indus­try, in part because of con­cern that consumers would be affected by unfounded fears about its safety. Public Citizen, founded by Ralph Nader, has been among the groups protesting against irradiation with irrational arguments about the "unknown" threats of the new technology.

The risks of irradiation are only "unknown" be­cause, after years of study, scientists haven't found any. Weigh that against the known risks of contracting bacterial illnesses.

Consider also that the American Medical Associa­tion says irradiation is safe.

For ground beef, irradia­tion works like this: The packaged meat is placed on a conveyor belt, which passes though a beam of high-energy electrons. The beam scans the meat for a few seconds, disrupting the DNA of bacteria.

Irradiation is no substi­tute for proper handling and preparation of food. But it is a boon to food safety, nonetheless.

This is Pick 'n Save's sec­ond attempt to sell irradi­ated beef. The grocery chain pulled irradiated fro­zen hamburger patties from the shelves after a test-marketing flopped last year. Let's hope the meat re­mains available this time. Wisconsin consumers de­serve the safest choice.

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Food Irradiation Education Activities:

The Minnesota Beef Council, in cooperation with SureBeam Corporation will be assisting with, conducting or participating in the following irradiation education activities:

Minneapolis, MN; January 11-12, 2003: Minnesota Women’s Expo

Minneapolis, MN; January 23, 2003: MN Nutrition Council Annual Meeting

Bloomington, MN; January 24, 2003: Minnesota Nutrition Council Inc.

Rochester, MN; National Farmers Organization Annual Meeting

Nashville, TN; January 27, 2003: Tennessee Beef Council Food Irradiation Seminar

Nashville, TN; January 29, 2003: American National CattleWomen Annual Convention

Minneapolis, MN; February 23-25, UP Show (Upper Midwest Hospitality Show)

Portland, OR; March 4, 2003: Oregon Beef Council Irradiation Workshop

Raleigh, NC; March 19, 2003: North Carolina Beef Council Irradiation Workshop

Texarkana, AR; April 5-6: American National CattleWomen Region IV Workshop

Harrisburg, PA; April 23-24, 2003: Central Atlantic States' Association of Food and Drug Officials

Monterey, CA: April 28-29: American National CattleWomen Region VI Workshop

St. Cloud, MN; May 1-2, 2003: Minnesota Dietetic Association Conference

Great Falls, MT; May 2-4: American National CattleWomen Region V Workshop

Chicago, IL; May 5-7, 2003: First World Conference on Food Irradiation

Pierre, SD; June 20-22: American National CattleWomen Region VII Workshop

Green Bay, WI; July 13-15, 2003: National Association of County Agricultural Agents

Jasper, IN; Sept. 23, 2003: Indiana Environmental Health Association Conference

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December 13, 2002

FOOD IRRADIATION UPDATE

Food Irradiation Update is published by the Minnesota Beef Council  

DECEMBER 6, 2002

World Irradiation Congress to be held in May 2003 at Chicago

News Notes: Meaningful Food Safety Messages

Irradiated Meat: To Your Health

What Took You So Long?

Recent Food-Poisoning Scares Give Boost to Irradiated Meat Products *

Technique touted as an answer to E. coli; Pick 'n Save stores offer meat treated with Irradiation

Updated List of Establishments Offering Irradiated Ground Beef

Food Irradiation Educational Activities

 

World Irradiation Congress to be held in May 2003 at Chicago: From a Press Release; (December 23, 2002) The World Irradiation Congress is scheduled for May 5 to 7, 2003, at Chicago's McCormick Place. The international event will provide a comprehensive technical and scientific forum to promote the technology and benefits of food irradiation around the globe.

Organized by the National Food Safety & Toxicology Center, the "First World Congress on Food Irradiation: Meeting the Challenge of International Trade" is co-sponsored by the Grocery Manufacturers of America, the Food Marketing Institute, the Institute of Food Technologists and the International Union of Food Science and Technology, with financial support from MDS Nordion, SureBeam Inc., Steris Inc. and the Minnesota Beef Council.

The congress will examine the future of food irradiation in a comprehensive program that includes analysis of the: Global situation and outlook on the use of irradiation as a sanitary and phytosanitary treatment; Major markets and market trends; Technological developments, such as irradiation facilities and quality assurance; Investment opportunities; A visit to a commercial food irradiator; A buyer-seller business conference and technical sessions.

With regulatory approvals pending in food trading nations such as the United States, Australia, New Zealand and the European Union, trade in irradiated meat, poultry, seafood, fresh fruits, vegetables, spices and dried seasonings should increase significantly near term. Several Asian, Africa and Latin American countries have already strengthened their regulatory infrastructure and are in a position to implement international trade in some irradiated food commodities immediately.

At the same time, it is important to invite potential importers of irradiated food products to meet with the exporters to plan future activities under the guidance of global experts in food irradiation, such as those who will congregate for the First World Congress on Food Irradiation.

Attendees will include growers, food producers and processors, shipper-packers, distributors, wholesalers, retailers, importers, exporters, foodservice operators, regulatory authorities involved in sanitary and phytosanitary food treatments, irradiation providers and equipment manufacturers, scientists and representatives of consumer organizations.

The Congress includes an International Trade Conference where attendees can get the latest ideas and benefits from international food irradiation experts to help expand business opportunities and to enter new markets and an Irradiated Food Exposition featuring the top companies in food irradiation and irradiation services, plus irradiated food producers and processors marketing irradiated products.

The keynote speaker on May 5 (Monday) will be Dr. Elsa Murano, USDA Undersecretary for Food Safety, speaking on "Food safety from farm to fork: the role of food irradiation."

Other top speakers include the CEOS of FMI and GMA; the presidents of IFT and the International Union of Food Science and Technology; the director of National Food Safety & Toxicology Center at Michigan State University; and top officials from the World Health Organization, the Food and Agriculture Organization of the United Nations, the International Consultative Group on Food Irradiation, the Minnesota Beef Council and such companies as Huisken Meat Co., International Dairy Queen Inc., Food Technology Service Inc. and Hawaii Pride Inc.

Key topics include USDA's Animal and Plant Health Inspection Service rule on irradiation phytosanitary treatment, with A. Green, APHIS assistant director; the prospects for trade in irradiated produce from South Africa, fruits from Australia and New Zealand and Brazil, foods from Asia and irradiated dried fruits and nuts from Turkey.

On May 7 (Wednesday), a tour bus will take attendees on a "behind-the-scenes" tour of SureBeam's e-beam facility and the Steris gamma irradiation facility in the Chicago area, followed by a visit a local grocery store to see how irradiated products are being marketed at the retail level.

For more information and to register, contact:
The National Food Safety & Toxicology Center
Michigan State University
165 Food Safety & Toxicology Building
Michigan State University
East Lansing, MI 48824-1302
517/432-3100

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News Notes: Meaningful Food Safety Messages: Editorial Opinion---The National Provisioner-(November 2002)---The leaves have changed in the Midwest and I've already encountered snow on a recent trip to Nebraska and Iowa. Thanksgiving beckons and the holiday season is also close. But plenty of time remains for the industry to finish old business and get a head start on new business. There is plenty of old business, especially on the food-safety front. For one thing, retailers are putting irradiated meat on their shelves so rapidly these days they are setting a precedent for the coming year and longer. This time last year only a few retailers had committed to carrying irradiated meat, but movement this year has attracted several joiners and contemplators.

On the home front:

• Price Chopper Supermarket, a New York chain, in October began selling fresh irradiated ground beef in one- and three-pound packages of 80-percent and 95-percent lean varieties.

• Clemens Family Markets of Philadelphia also institut­ed an irradiated product program in the markets it serves, including Bucks, Montgomery, Chester, and Delaware counties. Its case-ready fresh ground beef is processed with SureBeam Corp.'s electron-beam tech­nology. The packages are designed for a complete view of the product through a clear cellophane covering.

• USDA is considering approving irradiated products for the nation's school-lunch program. Reportedly the agency will study the issue and may hand down a favorable decision by the end of the year. Although a comment period and rule making are expected to fol­low the USDA decision, it's doubtful the actual appear­ance of irradiated products will be in schools this year.

"USDA's decision to allow schools to purchase and serve irradiated meats as part of the school-lunch program is another step forward for food safety," comments Rhona Applebaum, executive vice president of the National Food Processors Association. "Irradiated foods long have been known to provide strong food-safety benefits for con­sumers, and it is highly appropriate that such irradiated meats be available to schools and our children."

Representing packers and processors, Patrick Boyle, president and CEO of the American Meat Institute said: "It's time for USDA to acknowledge the food-safety ben­efits of this technology and begin purchasing irradiated ground beef products for the nation's school children." AMI directors also requested that USDA establish a pilot program for purchasing irradiated ground beef in the commodity beef-purchasing program.

The international front:

•Canadian officials reportedly are inching closer to granting approval clearing the way for the use of irradiation to treat beef and poultry products to pre­vent such contamination as the deadly E. coli bacte­ria. The Canadian Health Department is preparing regulations, based on reports, which also indicate that processors would have the choice of irradiating their products or not — but would have to indicate, what had been done on the meat's packaging. Regu­lations may be in place before the end of the year.

Addendum:

Serious food-poisoning cases reportedly are increasing in England and Wales with Campylobacter contributing to 8 percent of hospital admissions for foodbome infections, up from 55 percent in 1992. Foodbome infection was responsible for an estimated 2 million-plus cases in 1992, including

more than 21,000 hospital admissions and 924 deaths. In 2000, the cases had dropped to slightly more than 1 million cases, or 53 percent. Notably, initial comparisons to U.S. figures indicate that its rate of food poisonings were 11 times higher than in the United Kingdom. After adjusting for statistical anomalies and methods of calculating figures, the numbers were reportedly comparable.

Here's hoping the New Year brings fewer problems related to food safety. We can all use a break from the wrath of pathogens. By Barbara Young  

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Irradiated Meat: To Your Health. E. coli outbreaks kill. Irradiated meat doesn't. So belly up to the burger bar at stores that sell it: Wisconsin State Journal-Editorial Opinion (December 4, 2002)---The recent E. coli out­break, which forced the recall of 2.8 million pounds of ground beef, sickened 56 people in seven states, including Wisconsin. That ought to be reason enough to welcome to Wisconsin supermarket shelves irradiated ground beef, a major advancement in food safety. Irradiation can do for meat what pasteurization does for milk: Kill bacteria that cause illness and death. Several Pick 'n Save supermarkets in Wisconsin have started test-marketing irradiated fresh ground beef.

Nationwide, restaurants and groceries in increasing numbers have been intro­ducing irradiated ground beef over the past two years. But it has been hard to find in Wisconsin super­markets.

Irradiation has been used for nearly 20 years on products such as wheat flour, potatoes and spices. But the process was slow to catch on in the meat indus­try, in part because of con­cern that consumers would be affected by unfounded fears about its safety. Public Citizen, founded by Ralph Nader, has been among the groups protesting against irradiation with irrational arguments about the "unknown" threats of the new technology.

The risks of irradiation are only "unknown" be­cause, after years of study, scientists haven't found any. Weigh that against the known risks of contracting bacterial illnesses.

Consider also that the American Medical Associa­tion says irradiation is safe.

For ground beef, irradiation works like this: The packaged meat is placed on a conveyor belt, which passes though a beam of high-energy electrons. The beam scans the meat for a few seconds, disrupting the DNA of bacteria.

Irradiation is no substitute for proper handling and preparation of food. But it is a boon to food safety, nonetheless.

This is Pick 'n Save's second attempt to sell irradi­ated beef. The grocery chain pulled irradiated frozen hamburger patties from the shelves after a test-marketing flopped last year. Let's hope the meat re­mains available this time. Wisconsin consumers de­serve the safest choice

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What Took You So Long? -- Meat & Seafood Merchandising-- Editorial Perspective with Kimberlie Clyma-- (November 2002)--I remember at the Annual Meat Conference almost five years ago when irradiation was just a concept to the retail meat industry. The industry was wary about the new food safety technology and wasn't sure how it would fit into daily operations. The biggest concern was consumer acceptance, and most of the discussion at the Meat Conference seemed to circle around the negative connotation of the term irradiation, instead of the technology as a whole. Back then it seemed that irradiation's day would never come.

I remember AI Kober, then with Clemens Markets, predicted that in order for irra­diation to become more readily accepted in the retail meat industry, one retailer was going to have to step up to the plate and make the first move to offer irradiated meat to his customers. He said someone was going to have to be daring enough to stick his neck out to see how consumers would react. At that time, no one volunteered to be that retailer.

Now, it seems as if irradiation's time has finally come. And it seems like Al was right; one retailer did have to stick his neck out before the rest of the industry would jump on the bandwagon. Thanks, Wegmans, you did it again.

OK, the credit shouldn't go solely to Wegmans. Some retailers have been selling irradiated frozen beef and chicken as far back as the spring and summer of 2000. A number of retailers in Minnesota have been teaming up with Huiskens Meats for quite some time, and others in Florida have been partnering with Colorado Boxed Beef to market irradiated meat products to their consumers. This really helped to bring irradiation out in the open. However, I see Wegmans' introduction of irradiated fresh beef last May as the start of the domino effect that we're witnessing in the industry today.

Last May Wegmans made the gutsy move to put its name on packages of fresh irradiated ground beef. In effect, by doing so, Wegmans put its name and reputation on the line with its customers. Offering irradiated meats as a product choice some­where in the meat case is one thing; putting your name on the product is another. By making this move, Wegmans was saying it supported the technology and considered the irradiated product to be up to the high-quality standards the chain is known for. The risk worked. Wegmans has seen consistent demand for the product since the launch. For more information on the thought process behind Wegmans' decision, see "One step ahead" on Page 16i of the Food Systems Insider insert in this issue.

Now that Wegmans has pried open the irradiation can of worms, a number of retailers and foodservice companies are announcing plans to introduce irradiated meat. Packers are coming on board now, too. IBP/Tyson recently announced it would soon start supplying irradiated product to its customers. Congratulations, but what took you so long?

Why did it take this long for members of the food industry to stop thinking of themselves, the bottom line, and the potential public relations risks before starting to think about the consumer? The consumer has entrusted the food industry with the responsibility of food safety. Taking on that responsibility means providing con­sumers with information and options. Now that irradiation has finally gone mainstream, the information and options are out there. It's a win-win situation for everyone.

So, next time when the industry is looking for retailers to stick their necks out for the greater good of the industry and the consumer, let's see more volunteers.

irradiating its hamburger patties and bulk ground beef two years ago, shortly after the U.S. Department of Agriculture approved the process for beef, company, but many customers welcomed the decision and there was slackening in sales, adding, "We've received calls and e-mails from customers commending us for doing it," and noted through the end of October, the company's had sold nearly a quarter-million
irradiated hamburger patties through its seven retail stores in California.

Nick Iacopi, manager of the year-old Omaha Steaks store in Elk Grove, was quoted as saying, "In this store, our biggest challenge is to keep burgers (in stock)." Omaha steaks does not exactly trumpet that its ground beef is irradiated -- the labeling is small and on the narrow side of the cartons -- but it is one
talking point store employee Kim Mazzuola uses when discussing products with customers, who added,  "I've had a lot of people ask about the hamburger recalls lately. I think once you explain the whole process to them, they feel a lot safer."

CDC physician Andi L. Shane was cited as saying that people have long suffered from food-borne illness, but the changing nature of the nation's food supply is magnifying the impact, adding, "Anything that can be done to improve food safety, such as irradiation is generally something that could be looked upon as advantageous."

Since the news of the recalls, just in the past eight weeks or so a dozen or more East Coast and Midwest supermarket chains have begun offering irradiated meats. By Reed Fujii

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Recent Food-Poisoning Scares Give Boost to Irradiated Meat Products-

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Technique touted as an answer to E. coli;  Area Pick 'n Save stores offer meat treated with bacteria-zapping process--Milwaukee Journal Sentinel--(November 14, 2002) Fresh ground beef treated with a bacteria-zapping technology is being test-marketed in several Wisconsin Pick 'n Save supermarkets.  The product, which arrived last week, appears to be getting a warmer reception than a similar product marketed here before, said a supermarket spokesman. A year ago, frozen hamburger patties treated with the same irradiation technology were pulled from Milwaukee store shelves because consumers weren't buying them. 

The technology is touted as one way to fight dangerous pathogens such as a virulent strain of E. coli that has sickened dozens of Wisconsin residents in recent years and led to the death of a 3-year-old South Milwaukee girl two years ago. An E. coli outbreak in October linked to an Emmpak Foods Inc. Milwaukee meat-grinding plant sickened 56 people in seven states, including 36 in Wisconsin, and led to a nationwide recall of 2.8 million pounds of ground beef. 

Irradiated ground beef is passed under a beam of accelerated electricity that kills bacteria. Advocates of the technology say it does not change the texture, color, taste or nutritional profile of the meat. Critics say there isn't enough long-term research to prove that the process isn't harmful. 

Irradiation has been approved by the U.S. Department of Agriculture, the Food and Drug Administration and the World Health Organization. 

"Scientists have debunked all of the activist claims," said Mark Stephenson, spokesman for SureBeam Corp., which offers the irradiation technology. 

Raw ground beef is one of the most common carriers of E. coli bacteria. Irradiation is considered one tool to reduce risks but not a substitute for safe food handling practices. There are three SureBeam facilities in the United States that irradiate foods shipped by fruit growers and meatpackers; so far, no meatpackers have the technology on site. 

The new ground beef product is doing "very well" in Milwaukee-area stores, said Tim Wade, vice president of perishables for Roundy's Inc. retail division. The Pewaukee-based grocery wholesaler owns and franchises the 10 Pick 'n Save supermarkets in Wisconsin that began test-marketing the treated beef last week. Some of those stores also tested the frozen product two years ago.

 "We don't anticipate it'll replace regular ground beef," Wade said of the irradiated fresh product. "But we had to cancel sampling demonstrations at several stores last weekend because we had run out of product." 

More samples will be offered at participating stores this weekend to give consumers a chance to taste the meat once it's cooked, Wade said. 

The 93% lean irradiated fresh ground beef sells in one-pound packages. At $2.98, it's about 20 cents a pound more expensive than the closest comparison, 95% lean ground round, Wade said. 

It's placed in meat cases beside regular ground beef. Each package has a green symbol with two leaves in a semicircle and the word SureBeam stamped on top. The pricing label on the bottom of the package contains information about irradiation, Wade said. 

Other retailers around the country who have test-marketed the product found that it sells about 10% to 20% as well as regular ground beef, Wade said, adding: "Once people understand the process and what it does, it sells." 

 If it's just another product on the shelves with no educational material offered to consumers, it won't sell, Stephenson said. He said the product has done well in Minnesota, where the state's public health department and beef council voiced public support for irradiation. 

 Irradiated fresh ground beef was rolled out in the Mid-Atlantic and Northeastern states eight weeks ago and is gradually spreading into markets across the country. Chicago-area supermarkets are expected to get it within the next week, according to Stephenson. 

Irradiated fresh ground beef is now available at the following Pick 'n Save stores in Wisconsin: Pick 'n Save at Clark Square, 1818 W. National Ave., Milwaukee; Pick 'n Save -- Rawson, 7201 S. 76th St., Franklin; the two Pick 'n Saves in Brookfield, 17630 W. Blue Mound Road and 12735 W. Capitol Drive; Pick 'n Save -- Menomonee Falls, N95-W18273 County Line Road; Pick 'n Save -- Bay View, 150 W. Holt Ave., Milwaukee; Pick 'n Save in Neenah; Pick 'n Save Mega Food Center in Janesville; Pick 'n Save in Kenosha; and Pick 'n Save in Sheboygan.  Roundy's plans to roll out the product in other stores after the first of the year, Wade said.  By Karen Herzog

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Updated List of Restaurants and Retailers Marketing Irradiated Ground Beef

(Updated December 5, 2002)
Introductions Since November 6th:

Fresh Brands, Inc. a supermarket retailer and grocery wholesaler based in Wisconsin, in December 2002, began offering fresh irradiated ground beef through corporate-owned retail, franchised and independent supermarkets. Stores are located throughout Wisconsin and northern Illinois under the Piggly Wiggly and Dick's Supermarkets brands.  Fresh Brands currently has 74 franchised Piggly Wiggly supermarkets, 27 corporate-owned Piggly Wiggly and Dick's Supermarkets and two distribution centers.  The company controls nearly $1 billion in retail grocery sales. 

Embers America Inc., a St. Paul, MN-based chain of full-service, family-style restaurants, has introduced a line of irradiated hamburgers. The famous Ember Burger is now irradiated. The family-owned company, has 65 restaurants that are mostly franchisee operated, and has branches throughout Minnesota, North Dakota, Wisconsin and Iowa. Embers America is the first full-service restaurant chain to offer irradiated meat.


Lunds/Byerly’s based in Edina, MN introduced Fairfield Farms brand fresh irradiated ground chuck at all locations in early November 2002. Lunds/Byerly’s was one of the first supermarket chains to sell Huisken BeSure irradiated patties in May 2000. Byerly’s operates 11 stores in the Twin Cities and one in St. Cloud. Lund’s has 8 stores in the Twin Cities area.  

Jewel-Osco, a 191-store unit of Boise, Idaho-based Albertson's Inc., started selling irradiated ground beef at Chicago stores and some other locations on November 13th.

Hannaford and Shop'n Save Supermarkets based in Scarborough, Maine began offering case-ready irradiated fresh ground beef in 117 stores in Maine, New Hampshire, Vermont, New York and Massachusetts in early November. The irradiated product is offered in 93% and 85% lean fresh ground beef products in 1-lb., case-ready packages.

Pick 'n Save, the retail division of Roundy's Inc., based in Pewaukee, WI, began offering a limited supply of one-pound packs of irradiated fresh ground beef in November. Nine other Pick 'n Save stores are also participating in the test sale. Tim Wade, vice president of perishables for Pick 'n Save's parent, was quoted as saying, "We felt these markets were a good cross section of Wisconsin."

Chronological List of Restaurants and Retailers Marketing Irradiated Ground Beef:

Huisken Meat Company of Sauk Rapids, MN began marketing frozen irradiated patties in May 2000. From an initial distribution of 84 stores in the Twin Cities, distribution has grown to thousands of stores in 30+ states. Huisken reported sales growth of 35 percent in 2001 compared to 2000 and a 25 percent increase through June 2002. Huisken Meat Company is a wholly owned subsidiary of JNR Holding Company, which also owns Rochester Meat Company in Rochester, MN and Whiteford Food Products, Inc. at Versailles, OH. Huiskens may be contacted at (320) 259-0305.

SuperValu based in Eden Prairie, MN was one of the first supermarket chains in the US to offer irradiated ground beef when they introduced Huisken BeSure irradiated patties in the Twin Cities on May 16, 2000. SuperValu is one of the largest companies in the United States grocery channel. With annual revenues in excess of $20 billion, Supervalu holds leading market share positions with its 1,260 retail grocery locations, including licensed Save-A-Lot locations. In addition, the company provides distribution and related logistics support services to approximately 4,280 grocery retail outlets.

Rainbow Foods, a Fleming Company based in Minneapolis, with 42 stores in Minnesota and 2 in Wisconsin, shared the honor of being first to offer Huisken BeSure irradiated patties in the Twin Cities area. Rainbow has offered Huisken BeSure irradiated patties (90/10 and regular ground beef) since May 16, 2000. Rainbow also markets SureBeam processed papaya.

Cub Foods based in Stillwater, MN, was one of the first retailers in the US to offer irradiated ground beef when they introduced Huisken BeSure irradiated patties in the Twin Cities on May 16, 2000. Cub Foods has stores in Minnesota, Wisconsin, Illinois and Colorado.

Schwan's based in Marshall, MN, began to sell irradiated frozen patties nationwide through home delivery in late May 2000. All fresh/frozen ground beef at Schwan’s is irradiated. Schwan’s markets irradiated ground chuck and quarter pound patties in 3 pound packages. For delivery of Schwan’s irradiated burgers to your doorstep phone; 1.888. Schwans or log on to www.schwans.com.

Nash Finch based in Minneapolis, MN began marketing Huisken BeSure irradiated beef patties during the summer of 2000. Nash Finch Company is one of the leading food retail and distribution companies in the United States, with over $4.1 billion in annual revenues. Nash Finch owns and operates a base of 112 retail stores, principally supermarkets under the AVANZA,  Buy·n·Save, Econofoods and Sun Mart trade names. In addition to its retail operations, Nash Finch Company's food distribution business serves independent retailers and military commissaries in 28 states, the District of Columbia and Europe.

Omaha Steaks has marketed irradiated frozen patties since the summer of 2000. All ground beef from Omaha Steaks is SureBeam processed. To place an order for Omaha Steaks’ irradiated burgers phone 1.800.228.9872 or by logging on at www.omahasteaks.com.

W.W. Johnson, a Minneapolis-based private label foodservice company established in 1946, began to offer SureBeam processed fresh irradiated ground beef in patties and 10 pound rolls in May 2001. W.W. Johnson private labels fresh ground beef for national and regional foodservice distributors and chains including Sysco, US Foodservice, Rhinehart, Upper Lakes Foods and Fraboni's. Sales of irradiated product through W.W. Johnson are coast to coast and expanding steadily. About 10 percent of W.W. Johnson’s production is irradiated. Contact W.W. Johnson at 1.612.721.6792.

Sysco: Currently 28 Sysco Foodservice Distribution Centers are offering SureBeam processed ground beef to various foodservice establishments. Some of the areas with irradiated ground beef are Portland, ME; Kent, WA; Billings, MT; Milwaukee, WI, Cleveland and Cincinnati, OH.

Winn Dixie based in Jacksonville, Florida operates 1060 stores in the Southeast and began marketing Huisken BeSure irradiated patties in late 2001 and early 2002.

Kroger began marketing Excel’s “Fairfield Farms” fresh ground beef at about a dozen stores in February 2002 in the Peoria, Illinois area.

Schnuck's stores in Illinois and Missouri began marketing Excel’s “Fairfield Farms” fresh ground beef in February 2002.

Dairy Queen based in Edina, MN began a test at two stores (Hutchinson and Spicer, MN) in February 2002, and is now offering SureBeam processed irradiated patties at over 80 Minnesota stores following a very successful expansion in Central Minnesota (May) and the Twin Cities area (July/August). The number of Minnesota Dairy Queens offering SureBeam processed ground beef from Birchwood Foods (Kenosha Beef) is steadily expanding. Dairy Queens impressive point of sale materials including tray liners, table tents and signage are a model for all restaurants to follow.

Wegmans Food Markets, based in Rochester, N.Y. in May 2002, became the first supermarket chain in the nation to introduce irradiated fresh ground beef under its own private-label brandWegmans Brand Irradiated Fresh Ground Beef. The new line, produced at Excel Corp.'s Dodge City, Kan. plant, is available in 90/10 (90 percent lean/10 percent fat) and 80/20 packages, and is selling for 10 to 30 cents more a pound than ordinary fresh ground beef. Wegmans currently operates 64 stores in New York, Pennsylvania and New Jersey, and irradiated product is now being sold at all of its stores, Wegmans is no newcomer in offering irradiated products. In May 2001, it introduced Fairview Farms irradiated frozen ground beef patties, and its also carries a few irradiated produce items in select stores.

Lowes Foods, based in Winston-Salem, N.C. began offering SureBeam processed irradiated fresh, ground beef to consumers at 48 of its 105 stores in early September 2002. Products are being offered in 1-pound packages of 93-percent lean ground beef and in 93-percent lean ground-beef patties.

D'Agostino Supermarkets in September, began offering SureBeam processed irradiated fresh ground beef in several case-ready product formats. This chain operates 23 stores in New York City and suburban Westchester County.

Pathmark Supermarkets, one of the top 15 supermarket retailers in the countries with stores in New York, New Jersey and Pennsylvania, announced it would sell SureBeam processed irradiated fresh ground beef in several case-ready offerings early in October.

Farm Fresh Supermarkets of Hampton Roads, Virginia in October became the first food retailer in that area to offer case-ready fresh ground beef processed with SureBeam Corp.'s electron-beam food irradiation technology. A SuperValu Company, Farm Fresh has 37 stores located throughout Hampton Roads.

Farm Fresh is selling its irradiated, fresh ground beef in five packages--1 and 3-pound packages in 80-percent and 93-percent lean, as well as 1-pound packages in 85-percent lean.

Champps: Two Milwaukee area Champps began serving SureBeam processed irradiated ground beef in September 2002.

Quintessence Foods based in Chicago markets SureBeam processed frozen patties known as  “Grandma Burgers.”

Price Chopper based in Schenectady, N.Y. began selling irradiated fresh-ground beef in four varieties that includes 1- and 3-pound packages of 80-percent and 93-percent lean during October 2002. Price Chopper operates 102 stores system-wide and is a leading food retailer in a six state region including New York, New Hampshire, Massachusetts, Connecticut, Vermont and Pennsylvania.

Hy-Vee Supermarkets began selling SureBeam processed irradiated fresh ground beef from IBP on October 14, 2002 in five packages: 85- and 90-percent lean tray packs, 85- and 90-percent lean rolls and 93-percent lean patties. Des Moines, Iowa-based Hy-Vee is one of the nation's top 15 supermarket retailers and operates 188 stores in Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota and Minnesota.

Clemens Family Markets of Philadelphia, with 19 stores in Bucks, Montgomery, Chester, and Delaware Counties in Pennsylvania, began to offer SureBeam-processed case-ready fresh ground beef in late October.  Clemens is selling SureBeam processed fresh ground beef in one-pound case-ready packages in 85-percent, 90-percent and 93-percent lean.  Their case-ready packages provide the customer a complete view of the product through a clear cellophane covering. Clemens is a family-owned, regional supermarket business currently celebrating their 63rd  year in business.

Giant Foods of Landover, MD became the first food retailer in the Baltimore-Washington, D.C., to offer irradiated fresh ground beef on November 5, 2002. Giant stores are selling two SureBeam-labeled irradiated ground beef products: 93 percent lean and 85 percent lean.

Giant Food, a member of the Ahold USA group, operates 189 supermarkets in Virginia, Maryland, Delaware, New Jersey and the District of Columbia and employs more than 27,000 associates.

Publix supermarkets will begin selling New Generation brand irradiated frozen ground beef patties, boneless chicken breasts and chicken tenders from Colorado Boxed Beef Company in early 2003. The Lakeland, Fla.-based chain will also consider offering fresh irradiated products in the future. New Generation-brand products are processed by Food Technology Service Inc., a Mulberry, Fla.-based, gamma-source irradiation facility. Publix, with 711 stores in Florida, Georgia, South Carolina, Alabama and in Tennessee later this year, is owned by its more than 119,000 employees and posted 2001 sales of $15.3 billion.  

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Food Irradiation Education Activities:

The Minnesota Beef Council, in cooperation with SureBeam Corporation will be assisting with, conducting or participating in the following irradiation education activities:

Billings, MT; December 13, 2002: Montana Stockgrower’s Annual Convention
Madison, WI; January TBD, 2003: Wisconsin Beef Council Food Irradiation Seminar

Bloomington, MN; January 24, 2003: Minnesota Nutrition Council Inc.

Nashville, TN; January 27, 2003: Tennessee Beef Council Food Irradiation Seminar

Nashville, TN; January 29, 2003: American National CattleWomen Annual Convention

Portland, OR; March 4, 2003: Oregon Beef Council Irradiation Workshop

Raleigh, NC; March 19, 2003: North Carolina Beef Council Irradiation Workshop

Texarkana, AR; April 5-6: American National CattleWomen Region IV Workshop

Harrisburg, PA; April 23-24, 2003: Central Atlantic States' Association of Food and Drug Officials

Monterey, CA: April 28-29: American National CattleWomen Region VI Workshop

St. Cloud, MN; May 1-2, 2003: Minnesota Dietetic Association Conference

Great Falls, MT; May 2-4: American National CattleWomen Region V Workshop

Chicago, IL; May 5-7, 2003: First World Conference on Food Irradiation

Pierre, SD; June 20-22: American National CattleWomen Region VII Workshop

Green Bay, WI; July 13-15, 2003: National Association of County Agricultural Agents

Jasper, IN; Sept. 23, 2003: Indiana Environmental Health Association Conference

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December 7, 2002

FOOD IRRADIATION UPDATE

DECEMBER 6, 2002
Food Irradiation Update is published by the Minnesota Beef Council

Input on Irradiation Invited 

Irradiated Foods are Finally Catching on With Retailers

What Took You So Long?

Recent Food-Poisoning Scares Give Boost to Irradiated Meat Products:

Technique touted as an answer to E. coli; Pick 'n Save stores offer meat treated with Irradiation

Updated List of Establishments Offering Irradiated Ground Beef

Food Irradiation Education Activities 

 

Input on Irradiation Invited-- Lean Trimmings (November 25, 2002)--USDA's Agricultural Marketing Service announced Friday that it is seeking input about the use of approved food safety technologies for commodity purchase programs.