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Beef: It's What's For Dinner!
Did you Know?

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• "Beef. It's Whats for Dinner" advertising reached 96% of adults 18 times - at a total cost of less than 1/2 penny per time - in 2006.
  
  
• Nutrition curriculum prgrams were distributed to more than 100,000 teachers, reaching 4.3 million students in 2006.
  
  
• 9,900 retailers are carrying new steak cuts from the chuck, up from 321 in 2003.
  
  
• 90% of consumers are confident U.S. beef is safe from BSE.
  
  
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Within the industry links are where our partners can find the most up to date information on food safety, beef quality assurance programs, training tools and other available resources.